1-Day Free Branding, Copywriting, and Content Creation Fundamentals Workshop
Establish Your Brand Story
Workshop Overview:
Ever wondered how branding, copywriting, and content creation are used by successful brands in their overall marketing strategy to achieve their goals in the immediate and distant future?
In this one-day workshop, you will learn how to communicate a compelling brand identity, craft captivating messages, and produce engaging content, via channels such as your website, blog, social media, email, and messaging, to build trust, drive engagement, and ultimately convert your target audience.
When you align branding, copywriting, and content creation, you create a powerful and consistent story that resonates with your consumers; you can look at branding as setting the stage, copywriting as crafting the narrative, and content creation as sustaining the conversation.
In addition, you will learn of the wide variety of tools available today to help you write and create the content you need to achieve your goals. With the current revolution in generative artificial intelligence, can we rely on the technology to give us the edge in content creation over our competitors? Or do we need to equip ourselves with something more fundamental?
This workshop will provide valuable insights into this as well as how everything fits together to establish an enduring presence for your brand, how to differentiate it from competitors, and foster enduring relationships with your customers.
Target Audience:
Entrepreneurs, Business Owners, Marketing Practitioners, Corporate Communications Personnel, Social Media Managers, Content Creators, Copywriters, and anyone who wants to know about branding, copywriting, and content creation.
Workshop Highlights:
In this workshop, you will learn:
- How the individual components of branding, copywriting, and content creation work together to elevate your brand presence and inspire loyalty.
- Relevant and impactful case studies with actionable takeaways for your own campaigns.
- The importance of brand storytelling and how to implement it for optimal engagement and conversions.
- How to make sense of the wide variety of A.I. tools available and choose the most appropriate ones for your content creation.
- How to align branding, copywriting, and content creation, to maintain brand consistency throughout the entire spectrum of your marketing initiatives.
Workshop Objectives:
By the end of the workshop, participants will be able to:
- Identify the core skills and tools (including A.I.) required to produce branded content.
- Determine the elements that make for effective branding and communications.
- Evaluate your current branding and communications strategy.
- Combine branding, copywriting, and content creation with other aspects of marketing to form an integrated marketing strategy.
- Choose the next steps to take regarding branding, copywriting, and content creation.
Workshop Outline:
Branding & Brand Strategy
Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration, Practical Application, Class Activity)
- Brand Perception – how do you rate these brands?
- Your Brand Name and Logo – do they stand out?
- Case Studies – hits and misfires
- Brand Channels – do you know all the touchpoints?
Copywriting & Content Writing
Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application)
- Who are you really writing for?
- The secret to engaging your audience for maximum outcomes
- Case Studies – being clever and being strategic
- A.I. Writing Tools – to use or not to use?
Digital Content Creation
Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application)
- More Than Words – why do visuals matter?
- Content creation fundamentals – shooting, recording, editing, animating, etc.
- A.I. Content Generation Tools – what’s the latest, what’s the best?
- Case Studies – do popular content convert?
Communicating Your Brand Story
Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Activity)
- Brand Storytelling – what is it and why does it matter?
- Brand Consistency – how to align your brand, copy, and content
- Great Stories told by brands – what can we learn from them?
Integrated Marketing Strategy
Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application)
- Integrate to Propagate – how to incorporate branding, copywriting, and content creation with other aspects of digital marketing
- Tracking and Analytics – how do you know if your efforts are hitting the mark?
Resources & Next Steps
Instructor-Led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application & Individual Reflection)
- Essential skills for branding, copywriting, and content creation
- Your continuing learning journey
Instructor
Chris is a senior branding and marketing professional with 31 years of experience, having worked with a wide range of industries. He was part of the team that branded MindChamps and spent 10 years on its growth through PR and marketing. Chris’s holistic approach makes him a brand champion within organisations, driving internal communications and staff engagement. He has contributed to various sectors, including retail, recruitment, and medical. An ACLP certified trainer, Chris also creates content for his passion projects and has a background in journalism and audio-visual production.
Workshop Dates
Online via Zoom: 31 Jul 2024 (Wed), 9:00AM – 6:00PM
In-Person: 27 Sept 2024 (Fri), 9:00AM – 6:00PM
FAQ
Is the workshop suitable for me if I have taken other courses in Equinet Academy?
Yes, for example, Certified Digital Marketing Strategist (CDMS) learners/graduates from Equinet Academy will acquire a comprehensive overview of Equinet Academy’s 3 Digital Marketing Elective courses – Branding & Brand Strategy, Copywriting & Content Writing, and Digital Content Creation for Content Creators – and understand how they can complement your core digital marketing skills.
Can I take this workshop if I have not taken other courses in Equinet Academy?
Yes, you can if you have a keen interest in any or all three of these Digital Marketing Elective courses – Branding & Brand Strategy, Copywriting & Content Writing, and Digital Content Creation for Content Creators (please also see Target Audience section above).
How do I book the workshop and is it conducted online or physically in class?
There are both Online via Zoom and In-Person workshops – please check the schedule here.
Do I have to prepare anything before attending the workshop?
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the workshop. You may also want to bring along a jacket in case the room gets cold.
For online training, do ensure you have a functional laptop and have Zoom installed prior to the workshop. For more details, you may read the Online-based Classroom Learner Guide.
Are there any assessments during the workshop?
No. There are, however, discussions and activities which you are encouraged to take part in to gain the most out of the workshop.
Reserve Your Seat
This event has reached full capacity. Registration for this event is now closed.
Receive notifications about the latest events right in your inbox.