1-Day Branding & Public Relations Mastery Workshop
Unlock the Power of Branding & PR to Elevate Your Business
Struggling to Stand Out or Get Media Attention?
Discover the secrets of branding and PR in this exclusive 7-hour high-impact workshop designed to help you build a strong brand identity and gain media credibility.
Why Attend This Workshop?
✔ Learn from Industry Experts – Branding and PR professionals with global experience share insider strategies.
✔ Walk Away with Actionable Strategies – Apply what you learn immediately to strengthen your brand and PR approach.
✔ Interactive & Engaging Format – Participate in hands-on branding and PR exercises.
Workshops Schedule
Morning Session: Branding Excellence & Digital Exposure Mastery (3.5 Hours)
- Refining Your Brand Identity: Articulate a clear, compelling personal brand that resonates and sets you apart in the market.
- Interactive Branding Exercise: Engage in a live session to craft or refine your unique value proposition with a comprehensive brand audit.
- Mastering Brand Storytelling: Learn to present your brand story effectively, building credibility and inspiring action without overtly addressing challenges.
- Lightbulb Moment Activity: Brand Moment Mapping: Reflect on pivotal personal experiences to create compelling brand narratives that attract the right opportunities.
- Building Brand Assets: Develop a strong portfolio of brand materials, including press kits and digital content that reinforce your identity.
- Optimising Digital Exposure: Measure and enhance your digital presence to ensure every interaction aligns with your business objectives.
- Leveraging LinkedIn and Social Media: Use LinkedIn and other social platforms strategically to grow your influence and attract qualified prospects.
Afternoon Session: Public Relations Strategies – Building Media Credibility (3.5 Hours)
- Brand Positioning for PR Success: Learn to communicate your brand identity effectively.
- Winning PR Tactics: Craft compelling press releases and pitch stories to secure media coverage.
- Crisis Management Essentials: Understand how to handle PR crises and protect your reputation.
- Leveraging Digital & Traditional Media: Balance press, influencers, and online platforms for maximum exposure.
- Live PR Exercise: Develop and present a PR strategy tailored to your brand.
Live Q&A & Next Steps
- Key Takeaways & Course Insights – Summary of actionable strategies.
- Exclusive Offers – Special registration perks for attendees.
Who Should Attend?
✔ Entrepreneurs & Business Owners – Build brand recognition and media credibility.
✔ Marketing & Communication Professionals – Strengthen branding and PR strategies.
✔ Startups & SMEs – Gain media exposure and create strong brand positioning.
✔ PR & Brand Strategists – Elevate expertise with practical, hands-on learning.
What You Will Gain:
🔹 A structured approach to defining and differentiating your brand identity.
🔹 Hands-on experience in crafting an authentic brand value proposition.
🔹 Proven PR techniques to secure media coverage and manage brand reputation.
🔹 Insider insights from experienced branding & PR professionals.
Ready to Elevate Your Brand & PR Strategy?
Seats are limited! Reserve your spot today and take the first step toward brand excellence and PR success.
👉 Sign Up for the Workshop Now!
Instructor
Agnes Tay, Founder, Business and PR Strategist, AT Marketing Consultancy With over 34 years of experience in business development, marketing, PR, and branding across various industries, Agnes is highly skilled at building media relationships and developing tailored strategies for effective communication, PR, and marketing solutions. Her dedication to education and professional growth demonstrates her commitment to empowering businesses and individuals in today’s evolving marketplace.
Vivek is the founder of Millennial Minds – a personal branding agency focused on LinkedIn. As a LinkedIn Top Voice, Vivek is a practitioner of the concepts and strategies he applies to build his own personal brand and brings that knowledge over to his clients. He’s an award-winning author of 4 books with Penguin Random House and has been invited to speak across Asia. He’s worked with organisations such as PayPal, Oracle, Booking.com and many more. Vivek has been featured on major news outlets like CNBC, CNA, Straits Times and many others. In his personal time, he enjoys travelling, reading and exercising.
Workshop Dates
In-Person: 07 May 2025 (Wed), 9:30am – 5:30pm (GMT+8)
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