Digital Media Planner

Digital Media Planner Job Description

A Digital Media Planner is responsible for the development of the media strategy and may extend to the buying of media placements (media buying). He/she researches different media channels such as TV, radio, display, and out-of-home media (billboards, cinemas, posters) including collecting and analyzing data to determine appropriate channels to achieve specific campaign objectives.

The Digital Media Planner works closely with clients to understand their requirements and objectives, then liaises with media owners or manage self-serve platforms such as Google Ads, Outbrain, and Criteo to book ad placements within the stipulated budgets. In some organizations, the task of booking ad placements may be assigned to the ad operations team.

If you’re looking to embark on a digital marketing career and want to find out what it entails and how you can get started, you’ll get a clearer picture reading this article. 

Roles and Responsibilities

• Plan and develop the media strategy
• Collect and analyze data to determine appropriate media channels
• Create a media plan to achieve campaign objectives within the allocated budget
• Liaise with media owners to draft and review proposals
• Develop briefs for ad operations teams to book ads through self-serving platforms or media vendors
• Ensure all media campaigns are executed in a timely manner
• Prepare and present campaign reports to clients and senior management

Salary Range

$32,000 ~ $48,000 per annum (Glassdoor)

Job Requirements

• Bachelor’s degree in Market Research, Marketing, Business Administration, or a similar subject.
• A minimum of 1 – 2 years’ experience with online media planning, analytics or reporting.
• Strong analytical skills and attention to detail

Skills

View the full list of Digital Marketing Skills here.