Social Media Community Manager

Social Media Community Manager Job Description

The Social Media Community Manager is in charge of managing and developing a brand’s online community. He/she acts as the brand’s spokesman and communicates with end-users within the community.

The Social Media Community Manager may work closely with the Social Media Manager on the strategic planning of social media marketing campaigns. However, his/her main role is to communicate and provide support to the community members.

The Social Media Community Manager is the first point of contact within the social media community and strives to engage and provide support to members of the community. The Social Media Community Manager is required to monitor trends and topics mentioned by the community and has the ability to anticipate potential problems that may negatively affect brand reputation.

A Social Media Community Manager builds the brand’s online presence and fosters stronger relationships between the brand and the public. It is not uncommon for smaller brands to combine the job scope of a Social Media Manager and Community Manager. However, more established brands tend to segregate the two roles.

Other relevant job titles include Community Manager and Online Community Manager.

If you’re looking to embark on a digital marketing career and want to find out what it entails and how you can get started, you’ll get a clearer picture reading this article. 

Roles and Responsibilities

• Serve as a point of contact for the company’s social media platforms such as Facebook, LinkedIn, YouTube, Instagram, forum and blog
• Interact with community members and customers in a professional, personable, and timely manner to grow and keep the community alive
• Work with the marketing, creative, and customer experience team to create high quality, engaging, relevant, and timely content
• Manage the social media editorial calendar and ensure the content is published by the stipulated deadlines
• Foster and strengthen new relationships with key influencers within the community
• Deploy social listening tools to monitor positive/negative comments and topic trends, and strive to boost engagement and resolve any potential conflicts that may affect brand reputation
• Generate comprehensive reports on overall community sentiment and notable trends and provide meaningful feedback
• Keep up to date to the latest social media trends and emerging social media platforms in the industry

Salary Range

The annual salary range for a Social Media Community Manager will be around S$24,000 to S$84,000 (Glassdoor)

Job Requirements

• Bachelor’s degree in Marketing or relevant field
• Experience in community management
• Familiar with social media platforms

Skills

View the full list of Digital Marketing Skills here.