Content Marketing Manager
Job Description, Salary, Roles & Responsibilities
Content Marketing Manager Job Description
Content Marketing Managers are a unique breed in the Digital Marketing fraternity. Besides elevating writing, editing and storytelling skills to the next level, it is also the ability to embrace change to get ahead of the curve in this emerging role.
The Content Marketing Manager works with the Content Strategist to develop content strategies, research trending topics and produce exceptional content. The Content Marketing Manager is one who is able to formulate unique and creative content ideas to achieve specific marketing objectives.
The Content Marketing Manager is required to have a solid understanding of search engine optimisation (SEO), blogging strategies, familiarity with social media and advertising channels. The responsibilities of the job also necessitate strong analytical skills to audit and refine content performance.
If you’re looking to embark on a digital marketing career and want to find out what it entails and how you can get started, you’ll get a clearer picture reading this article.
Roles and Responsibilities
- Conduct research to enhance the written and published content
- Create written content and creative designs, adhering to content governance guidelines
- Target content to specific audiences and focus on trending topics
- Conduct market research
- Deploy on-page and off-page SEO strategies
- Maintain the editorial calendar by setting realistic content production and publishing deadlines
- Collaborate with writers and designers to develop content and ensure it meets company guidelines
- Identify opportunities for repurposing content and scaling the process
- Establish a systematic and scalable content marketing strategy, distributing content to intended audiences across all marketing channels
- Manage PR agencies, partners, and journalists
- Monitor and assess the company’s content marketing performance through analytics platforms
- Stay abreast of content marketing and digital trends
Salary Range
The annual average salary for a Content Marketing Manager will be around S$38,220 (Glassdoor).
Job Requirements
- Bachelor’s degree in English, journalism, communications, marketing, or a related field
- At least 2-4 years of relevant experience in content creation, marketing communications and/or social media
Skills
View the full list of Digital Marketing Skills here.
Technical
- Article Writing
- Business Writing
- Competitive Analysis
- Content Curation
- Content Development
- Content Marketing
- Content Management
- Content Management Systems
- Content Strategy
- Conversion Rate Optimization
- Copywriting
- Copy Editing
- Creative Writing
- Data Management
- Digital Advertising
- Digital Marketing Analytics
- Digital Marketing Strategy
- Display Advertising
- Email Marketing Software
- Email Strategy
- Facebook Marketing
- Google Analytics
- Integrated Marketing
- Instagram Marketing
- Keyword Research
- LinkedIn Marketing
- Market Research
- Marketing Analytics
- Marketing Automation
- Marketing Budget Management
- Marketing Campaign Management
- Marketing Strategy
- Paid Media Advertising
- Paid Media Strategy
- Partnership Management
- Pay Per Click (PPC)
- Performance Management
- Performance Measurement
- Project Management
- Proposal Writing
- Relationship Marketing
- Report Writing
- Search Engine Marketing
- Search Engine Optimization
- Search Engine Optimization Copywriting
- Social Listening
- Social Media Advertising
- Social Media Analytics
- Social Media Content Creation
- Social Media Marketing
- Social Media Optimization
- Stakeholder Engagement and Management
- Technical Writing
- User Experience Design
- User Interface Design
- Video Marketing
- Visual Communication
- Visual Design
- Web Analytics
- Website Optimization
- Youtube Advertising
- Youtube Marketing
Generic
- Adaptability
- Analytical Thinking
- Communication (Verbal)
- Communication (Written)
- Computational Thinking
- Creative Thinking
- Customer Experience Management
- Decision Making
- Design Thinking
- Developing People
- Digital Literacy
- Interpersonal Skills
- Leadership
- Lifelong Learning
- Logical Thinking
- Managing Diversity
- Mentoring
- Multi-tasking
- Organizational Skills
- Planning
- Problem Solving
- Public Relations
- Research
- Resource Management
- Service Orientation
- Team Coordination
- Teamwork
- Time Management
- Transdisciplinary Thinking
- Virtual Collaboration
- Visual Thinking
- WPLN Level 6 English
Other Digital Marketing Job Roles
Digital Account Executive / Manager
Seo Specialist / Executive / Manager / Director
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