The Marketer’s Spotlight

Walter Lim – CEO of Cooler Insights

Walter Lim

What started as a hobby grew into an agency serving more than 75 clients from various industries.
In our first Marketer’s Spotlight, Walter Lim, CEO of digital, content and social media marketing agency, Cooler Insights, shares his insights into the world of social media marketing and why it is essential for businesses today. He also talks about the need to get rid of the traditional marketing mindset, sharing key skills needed to succeed as a marketer, some important lessons he has learnt, and finally, gives some helpful advice to those trying to get started in this industry.

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