WSQ Digital Marketing Courses Accredited by SkillsFuture Singapore
Get hands-on, practical, real-world digital marketing skills, and post-training support. Developed and taught by industry experts and certified trainers.
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
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Our Courses Are Tailored to Career Seekers and Businesses
Whether you’re a job seeker or a business owner looking to upskill your team, we’ve got the right training solutions tailored for you.
Career Seekers
Digital Marketing Career Programme (DMCP) For Job & Career Seekers
If you’re looking to embark on a career in Digital Marketing, tap into the Digital Marketing Career Programme (DMCP) to:
Build your digital marketing portfolio
Network with industry professionals
Land a digital marketing job
Get digital marketing freelance projects
Business Owners
Corporate Training Solutions for SME Business Owners and Corporations
Planning to grow your business online? Work with us to equip your team with in-demand digital marketing skills. What we offer:
Bite-sized modular courses (1 to 2-day short digital marketing courses)
Courses can be customised/contextualise to your industry
Access to learning management system packed with actionable templates, checklists, and guides
Access to post-training support and insider community (consultations with industry experts)
Digital Marketing Certification Programmes
Master digital marketing and get certified.
Enrol into the digital marketing certificate programmes and advance your career.
Certified Digital
Marketing Strategist v2
Certified Digital Advertising Specialist (CDAS)
The Certified Digital Advertising Specialist (CDAS) programme is designed to equip you with the comprehensive knowledge and skills needed to excel in the dynamic field of digital advertising.
Certified Social Media Marketing Specialist (CSMMS)
The Certified Social Media Marketing Specialist (CSMMS) programme is designed to provide you with the skills and knowledge to excel in social media marketing. You will learn how to create, manage, and optimise social media campaigns across various platforms, driving engagement and achieving your marketing goals.
Certified Content Marketing Specialist (CCMS)
The Certified Content Marketing Specialist (CCMS) programme is designed to equip you with the skills and knowledge to excel in content marketing. You will learn how to create, manage, and optimise content across various digital platforms, ensuring your messages resonate with the right audience and drive meaningful engagement.
Certified SEO Specialist (CSEOS)
The Certified SEO Specialist (CSEOS) programme is designed to provide you with the essential knowledge and skills to excel in search engine optimisation. You will learn how to optimise websites to rank higher in search engine results, drive organic traffic, and improve online visibility.
Certified Digital Marketing Analyst (CDMA)
The Certified Digital Marketing Analyst (CDMA) programme is designed to provide you with the skills and knowledge to excel in digital marketing analytics. You will learn how to use data to drive marketing decisions, optimise campaigns, and improve conversion rates.
View All Digital Marketing Modules
Browse all digital marketing courses from core, advanced, to elective modules.
Digital Marketing Essentials
Dive into real world use cases of various digital marketing channels and develop an essential digital marketing plan for your business in this 1-day hands-on digital marketing course.
Digital Advertising
Packed with a combination of successful and unsuccessful real world case studies, you will learn how to identify and avoid costly mistakes, spot key opportunities that lead to profitable outcomes, and most importantly run and manage cost-efficient digital advertising and digital media campaigns.
Acquire the skills to strategise a digital advertising plan by choosing the right digital advertising channels. Utilize Google ads to set up and run campaigns and track your paid channel performance.
Social Media Marketing
Learn the processes and methodologies used by successful brands to grow your social media following and influence potential customers on Social Media to try out your products and services.
Grasp the 6-step social media marketing framework to enhance revenue by attaining higher brand awareness, deepening customer relationships, and cultivating leads. Gain followers and prospects by improving public perception.
Digital Content Creation
Dive into the art and science of creating engaging and impactful digital content across various digital platforms.
This hands-on digital content creation course will equip you with the knowledge, skills and strategies needed to create content for your platform. On top of that, you will delve into design principles and industry best practices to ensure your creative visuals are engaging and compelling for audiences.
Search Engine Optimisation (SEO)
Discover how to rank your website on the first page of Google for your targeted keywords using the most up-to-date white-hat SEO strategies in this SEO certification training course.
Optimise and rank your website on the 1st page of Google by devising actionable SEO strategies. Specialize in managing SEO campaigns through the lens of an SEO head.
Email Marketing
Increase profits and marketing productivity by understanding the technical features & capabilities of email marketing software. Be well-versed in streamlined customer lifecycle, lead generation and leading nurturing campaigns.
Digital Marketing Analytics
(Google Analytics)
This 2-day Digital Marketing Analytics course zooms in on tracking and measuring the effectiveness of both online marketing channels (SEO, Online ads, Social Media, Content) and offline marketing channels (flyers/brochures, TV, in-store promotions) in order to make important business decisions such as directing your marketing dollars to the best performing marketing channels.
Learn the ropes of using Google Analytics 4 Platform by interpreting qualitative & quantitative data to maximize your marketing ROI. Transform digital marketing data into actionable optimisation plans to make better marketing decisions.
Advanced Social Media Management
Advanced Search
Engine Optimisation (SEO)
Advanced Digital Marketing Analytics (Google Analytics)
Acquire in-depth understanding of Google Analytics 4. Learn to track extensive data points, setup ecommerce tracking and customise data for business needs. Obtain deeper insights from analytics to drive important business decisions.
Advanced Digital Marketing Strategy
Branding and Brand Strategy
Copywriting and Content Writing
For a digital marketing professional to be effective in content marketing and advertising campaigns, you will need to master the art of communicating with clarity and purpose. This 16-hour course will equip you with the tools to write engaging content and persuasive ad copy for the various digital channels, to grow your audience and get them to perform desired actions.
Digital Content Marketing
Dive deep into advanced Content Marketing concepts and strategies. Learn how to set up a first-class content marketing team, build and maintain a content hub, and establish your organisation as an authority in your industry.
Digital Marketing Strategy
This interactive 2-day Digital Marketing Strategy Course is packed with real world case studies, industry best practices, and proven methodologies on how to develop an effective digital marketing strategy for both B2B and B2C businesses.
Packaged into bite-sized modules, this compact 2-day workshop in Singapore will provide trainees with a comprehensive overview of how companies and industry experts develop and execute tactical and sustainable digital marketing strategies and campaigns and how they can apply the same strategies to their own campaigns.
Ecommerce Strategy
Ecommerce offers a convenient way to sell products without the need for a physical store. This course provides step-by-step guidance on starting and managing an ecommerce business. In this 2-day course, learn to choose products, create a digital marketing plan, and build a successful online business. Led by an industry expert, you will gain practical knowledge in business conception, audience targeting, and brand development.
Google Ads
Become proficient in creating & launching Google Search and Display Advertising campaigns to achieve marketing objectives. Certify your competency by taking a Google Ads Certification exam at the end of the course.
Google Tag Manager
Facebook & Instagram Marketing
Achieve mastery in creating & setting up impactful Facebook and Instagram marketing and advertising campaigns via hands-on application. Gain confidence in managing & optimising the effectiveness of your Facebook and Instagram marketing campaigns.
LinkedIn Sales & Marketing
Discover how to utilise the power of LinkedIn for your business through interactive sessions, exercises, and discussions. Get hands-on experience with a campaign manager demo account and walk away with actionable strategies to seamlessly integrate LinkedIn into your marketing campaigns.
Website and Landing Conversion Optimisation
Master the science of conversion rate optimisation and double your conversion rates.
WordPress Website Creation
Learn how to create, customise, and maintain a WordPress website from scratch in two days.
Specialise in building, customising & maintaining a WordPress website. Achieve your business objectives by learning the detailed process of designing impactful landing pages & webpages.
User Interface & User Experience Design (UI/UX)
This course focuses on the principles and techniques in the design of good user experience. It will take you through the phases of the user experience design life cycle, with an emphasis on User Research. Throughout the course, you will learn and apply various UX principles and best practices through scenarios, examples, and exercises. You will also deep dive into the world of User Interface design, and be able to evaluate what makes a good user interface and finally, be equipped with the tools to conduct your own usability tests.
TikTok Marketing
The workshop incorporates case studies, role-playing scenarios, and real-time analytics to help you design an audience-focused TikTok marketing strategy. We will assess your performance through group and individual exercises, and a final project, where you’ll present a TikTok video embodying what you’ve learned.
Ready to carve out your space in Singapore’s youthful TikTok scene? Join our workshop to start building your TikTok marketing expertise.
AI in Digital Marketing
Through hands-on training with leading tools like ChatGPT and Gemini, you’ll master generating compelling content – from articles and reports to social media posts and engaging video scripts tailored for marketing needs. Additionally, you’ll learn to leverage AI for advanced visual content creation and the process of converting scripts into full-fledged videos with voiceovers, music, and captions.
Digital Transformation – Marketing Strategy
Understanding and implementing digital transformation becomes crucial for marketing success as the digital landscape evolves. The course is tailored for marketing professionals, business leaders, and individuals eager to refine their digital strategies.
Our Courses
Explore bite-sized learning by taking short, modular courses and acquire in-demand digital marketing skills.
Certified Digital Marketing Strategist Programme v2
Digital Marketing Essentials
(Accredited by SkillsFuture Singapore)
Digital Advertising
Packed with a combination of successful and unsuccessful real world case studies, you will learn how to identify and avoid costly mistakes, spot key opportunities that lead to profitable outcomes, and most importantly run and manage cost-efficient digital advertising and digital media campaigns.
Acquire the skills to strategise a digital advertising plan by choosing the right digital advertising channels. Utilize Google ads to set up and run campaigns and track your paid channel performance.
(Accredited by SkillsFuture Singapore)
Social Media Marketing
Learn the processes and methodologies used by successful brands to grow your social media following and influence potential customers on Social Media to try out your products and services.
Grasp the 6-step social media marketing framework to enhance revenue by attaining higher brand awareness, deepening customer relationships, and cultivating leads. Gain followers and prospects by improving public perception.
(Accredited by SkillsFuture Singapore)
Digital Content Marketing
(Accredited by SkillsFuture Singapore)
Search Engine Optimisation (SEO)
Discover how to rank your website on the first page of Google for your targeted keywords using the most up-to-date white-hat SEO strategies in this SEO certification training course.
Optimise and rank your website on the 1st page of Google by devising actionable SEO strategies. Specialize in managing SEO campaigns through the lens of an SEO head.
(Accredited by SkillsFuture Singapore)
Email Marketing
In this email marketing course, you will learn how to develop and implement effective email marketing automation strategies.
Increase profits and marketing productivity by understanding the technical features & capabilities of email marketing software. Be well-versed in streamlined customer lifecycle, lead generation and leading nurturing campaigns.
(Accredited by SkillsFuture Singapore)
Digital Marketing Analytics (Google Analytics)
This 2-day Digital Marketing Analytics course zooms in on tracking and measuring the effectiveness of both online marketing channels (SEO, Online ads, Social Media, Content) and offline marketing channels (flyers/brochures, TV, in-store promotions) in order to make important business decisions such as directing your marketing dollars to the best performing marketing channels.
Learn the ropes of using Google Analytics 4 Platform by interpreting qualitative & quantitative data to maximize your marketing ROI. Transform digital marketing data into actionable optimisation plans to make better marketing decisions.
(Accredited by SkillsFuture Singapore)
Advanced Modules
Advanced Social Media Marketing
Discover advanced Social Media management strategies derived from behavioural economics, storytelling, data analytics, and brand building. Try out tools & techniques to manage and develop SOPs for social media success.
Advanced Search Engine Optimisation
Learn expert-level SEO techniques that experienced practitioners apply on a day-to-day basis. Level up your SEO skills by the end of the course, with live case studies and in-class implementation of advanced SEO strategies.
Advanced Digital Marketing Analytics (Google Analytics)
This intensive two-day Advanced Digital Marketing Analytics training course is designed to stretch your comfort level with Google Analytics 4 and guide you through the technical aspects of the platform to extract maximum data insights.
Acquire in-depth understanding of Google Analytics 4. Learn to track extensive data points, setup ecommerce tracking and customise data for business needs. Obtain deeper insights from analytics to drive important business decisions.
Advanced Digital Marketing Strategy
Elective Modules
AI in Digital Marketing
Branding & Brand Strategy
(Accredited by SkillsFuture Singapore)
Copywriting and Content Writing Course
Master the art of writing with clarity and purpose. Get equipped with the tools to write engaging content and persuasive ad copy for various digital channels, to grow your audience and lead them to perform the desired actions.
For a digital marketing professional to be effective in content marketing and advertising campaigns, you will need to master the art of communicating with clarity and purpose. This 16-hour course will equip you with the tools to write engaging content and persuasive ad copy for the various digital channels, to grow your audience and get them to perform desired actions.
(Accredited by SkillsFuture Singapore)
Digital Content Creation
This hands-on digital content creation course will equip you with the knowledge, skills and strategies needed to create content for your platform. On top of that, you will delve into design principles and industry best practices to ensure your creative visuals are engaging and compelling for audiences.
Digital Marketing Strategy
Packaged into bite-sized modules, this compact 2-day workshop in Singapore will provide trainees with a comprehensive overview of how companies and industry experts develop and execute tactical and sustainable digital marketing strategies and campaigns and how they can apply the same strategies to their own campaigns.
(Accredited by SkillsFuture Singapore)
Digital Transformation – Marketing Strategy
Understanding and implementing digital transformation becomes crucial for marketing success as the digital landscape evolves. The course is tailored for marketing professionals, business leaders, and individuals eager to refine their digital strategies.
Ecommerce Strategy
Ecommerce offers a convenient way to sell products without the need for a physical store. This course provides step-by-step guidance on starting and managing an ecommerce business. In this 2-day course, learn to choose products, create a digital marketing plan, and build a successful online business. Led by an industry expert, you will gain practical knowledge in business conception, audience targeting, and brand development.
(Accredited by SkillsFuture Singapore)
Google Ads
In this hands-on Google Ads (AdWords) Search Engine Marketing (SEM) and Display Advertising (PPC) Certification course, you will learn step-by-step, how to create and launch cost-efficient Google Search Ads and Display campaigns to achieve your marketing objectives.
Become proficient in creating & launching Google Search and Display Advertising campaigns to achieve marketing objectives. Certify your competency by taking a Google Ads Certification exam at the end of the course.
(Accredited by SkillsFuture Singapore)
Google Tag Manager
(Accredited by SkillsFuture Singapore)
Facebook and Instagram Marketing
This hands-on Facebook and Instagram Marketing Course will enable you to develop a Facebook and Instagram marketing strategy, set up, and execute successful Facebook and Instagram marketing and advertising campaigns.
Achieve mastery in creating & setting up impactful Facebook and Instagram marketing and advertising campaigns via hands-on application. Gain confidence in managing & optimising the effectiveness of your Facebook and Instagram marketing campaigns.
(Accredited by SkillsFuture Singapore)
LinkedIn Sales & Marketing
Website and Landing Page Conversion Optimisation
Transform into a data driven conversion rate specialist by understanding website conversion rates. Combine the mindset of a neuro marketer, data scientist and a copywriter to skyrocket your website conversion rates.
Master the science of conversion rate optimisation and double your conversion rates.
(Accredited by SkillsFuture Singapore)
WordPress Website Creation
Learn how to create, customise, and maintain a WordPress website from scratch in two days.
Specialise in building, customizing & maintaining a WordPress website. Achieve your business objectives by learning the detailed process of designing impactful landing pages & webpages.
(Accredited by SkillsFuture Singapore)
User Interface & User Experience Design (UI/UX)
(Accredited by SkillsFuture Singapore)
Why Learn With Us
When you learn with Equinet Academy, you will not only get certified by a recognised certification body, the Singapore Workforce Skills Qualifications (WSQ). You will also acquire extensive knowledge from highly experienced industry practitioners who develop and deliver top quality course content through experiential hands-on learning methodologies.
Google Reviews
%
are more confident in applying the concepts learnt
Quality Rating on Qualtrics*
*Data obtained from TRAQOM (a SkillsFuture Singapore Initiative) survey responses from Jan 2023 – Dec 2023
How We’re Different
We pride ourselves in delivering quality training and comprehensive post-training support. Trust us to be your learning partner and excel in digital marketing.
Why Equinet
Instructors are subject matter experts
Instructors are certified facilitators with the WSQ Advanced Certificate in Learning and Performance (ACLP)
Courseware is up-to-date
Curriculum and lesson plan is designed with instructional design frameworks (Kolb’s, Gagne, Addie Model)
Training is hands-on with real world project-based assignments
WSQ Statement of Attainments are accredited by SkillsFuture Singapore
Complimentary resit of all modules within 3 years
Post-training support
Career support and job matching
Other Institutes
Instructors may not have sufficient subject matter expertise
Instructors’ teaching experience may be inadequate
Courseware may be outdated
Curriculum and lesson plan may be unstructured and lack engagement
Training may be loaded with lectures without opportunity to practice concepts taught
Certificate may not be recognised
Retaking of modules may be chargeable
Little to no support after the course
No career services offered
Hear From Our Graduates
“This program helped me determine the areas I can look at as a digital marketer to better optimise my results along the way.”
Senior Marketer, Yong Hir, shares how Equinet Academy’s programme helped him to build a strong foundation in Digital Marketing and close his knowledge gaps in the various aspects of digital marketing while staying ahead of the game in the industry.
“The courses helped to accelerate my understanding and provided me with a very workable knowledge of these individual aspects of digital marketing, which gave me confidence to execute my day-to-day scope of work.“
Judy Tay, Head of Content at First Page Digital, shares how taking Equinet Academy’s programme provided her with an understanding of Digital Marketing and real-world, actionable knowledge, which ultimately helped her to further her career in the industry.
“It is really useful to do courses like this if you want to move up in your current company and get the knowledge as well as the confidence to ask for a promotion.”
Minoli Almeida, the Founder of The Mini Project, shares how Equinet Academy’s digital marketing courses equipped her with a comprehensive understanding of the digital marketing industry and enabled her to stay up-to-date of the latest trends. The courses not only provided her with in-depth knowledge in her specific areas of focus but also instilled confidence in her skills, empowering her to effectively manage her consultancy.
“I had been searching for application-based courses on digital marketing, especially on practical tools and bite-sized materials for easy referencing when I chanced upon Equinet Academy. The experience was absolutely brilliant. The trainers are dedicated industry practitioners, not theorists. It was a total fit to what I was looking for – hands-on with comprehensive learning resources provided.
I have already recommended Equinet Academy to my friends and business contacts who might need help in getting effective results through digital marketing.”
“I attended a few Digital Marketing classes under different institutions. Equinet Academy is my best learning partner in the field. The Certified Digital Marketing Strategist course agenda and contents were well thought through, with practical exercises for me to do during the class. Their trainers are approachable and willing to teach/guide, even after the classes.
They offer free refresher classes and workshops for their students too, ensuring their students are well equipped with the acquired skills to perform our work/profession well. I have benefited a lot from their training. I have applied the skills in my course of work better e.g. briefing my agencies on the media buy, SEO and using the Analytics to draw insights for our Digital advertising.”
“Currently, I am an MBA student and I can say that conventional and long-established institutions should definitely pay attention to training centers like Equinet Academy. They can learn a lot about how to conduct classes, select and structure content.
I felt like in these hours of training not a single minute was wasted – very straight to the point, extremely helpful and applicable.”
FAQs
Are WSQ certificates recognised?
Yes. The Singapore Workforce Skills Qualifications (WSQ) is a national credential system that trains, develops, assesses and certifies skills and competencies for the workforce. A key feature of WSQ is authority. WSQ Statements of Attainment are quality assured and awarded by SkillsFuture Singapore.
What is the size of each class?
The minimum class size is 6 pax and can go up to 25 pax. Our instructors are certified trainers who are experienced in adult learning and instructional delivery. The lessons will be engaging with two-way interactions and hands-on practical sessions.
Do you offer customised corporate in-house trainings?
Yes we do. Please visit the corporate training page for more details.
Do your offer post-training support?
Yes. You may retake each completed course once for a period of up to 3 years, completely free of charge. On top of this, you will be invited to complimentary Ask Me Anything sessions with industry experts on a regular basis. You may also join our insider community of over 1000+ members where you can post your challenges and network with like-minded professionals.
How do I register for a course?
To register for a course, visit the respective course pages and click “Sign Up” or “Apply Now”. You may also get in touch with our course consultants who will be happy to assist you through the entire registration process.
Speak to a Course Consultant
Unsure which courses are suitable for your needs?
Reach out to us to receive course recommendations and have all your questions answered!