TikTok Marketing Course
Everything You Need to Know to Market Your Business on TikTok
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Course Description
With 1.1 billion users globally and 80% of Singapore’s users under 33, TikTok is a platform you can’t ignore.
Designed to help you navigate this fast growing social media channel, our 2-day TikTok Marketing Course covers all the essentials you need.
Day 1 kicks off with understanding TikTok’s algorithms, features, and tools, followed by in-depth sessions on audience analytics and crafting marketing funnel strategies. We cap off the day by guiding you through TikTok content strategies, including how to develop a content calendar.
Day 2 is all about hands-on content creation and analysis. We start with scripting and storyboarding, teaching you the nuts and bolts of creating compelling videos. You’ll be provided with a mobile phone tripod and gain hands-on experience in video shooting and in-app production tools. You’ll also dive into video editing, utilising TikTok and CapCut, and finish the day with an exploration of TikTok analytics and advertising options.
The workshop incorporates case studies, role-playing scenarios, and real-time analytics to help you design an audience-focused TikTok marketing strategy. We will assess your performance through group and individual exercises, and a final project, where you’ll present a TikTok video embodying what you’ve learned.
Ready to carve out your space in Singapore’s youthful TikTok scene? Join our workshop to start building your TikTok marketing expertise.
Target Audience
Course Highlights
In this 2-Day TikTok Marketing Workshop, trainees will learn:
- How TikTok algorithms work and how to leverage the platform’s features and tools for optimal visibility
- How to analyse and interpret TikTok audience data, including demographics, psychographics, and behaviours
- What TikTok marketing funnel strategies for the different stages mean: Awareness, Consideration, Conversion, and Loyalty
- Best practices in developing a structured TikTok content calendar
- Scripting and storyboarding techniques to create compelling TikTok videos
- In-app tools and tips for shooting high-quality TikTok videos
- Basic editing skills and how to use CapCut for video refinement
- Utilising TikTok Analytics and advertising options to improve success and boost ROI
Course Objectives
By the end of the class, trainees will be able to:
- Explain the nuances of TikTok’s algorithm, its features, and tools to make data-driven decisions.
- Gain in-depth insights into TikTok’s audience to tailor content and marketing strategies effectively.
- Develop a TikTok marketing funnel, from raising awareness to building customer loyalty.
- Create a comprehensive content calendar tailored for TikTok, enhancing consistency and engagement.
- Master the craft of TikTok scripting and storyboarding for effective storytelling.
- Shoot compelling videos, including utilisation of TikTok’s in-app production tools.
- Edit TikTok videos, with a focus on using CapCut for post-production.
- Set up TikTok advertising campaigns.
- Measure the effectiveness and ROI of their TikTok campaigns through analytics and optimisation techniques.
Certification
A Certification of Completion will be issued upon achieving at least 75% attendance for the course.
Course Outline
Understanding TikTok Algorithms, Features, and Tools
- Dive into how TikTok’s algorithm works
- Learn how to tap on TikTok search
- Explore the features and tools available on the platform
- Setting up and growing your followers
Unpacking TikTok Audiences
- Demographics, psychographics, behaviours, and interests
- Uncovering trending topics and how to leverage them
Navigating the TikTok Marketing Funnel
- Mapping your customer buying journey
- Crafting strategies for Awareness, Consideration, Conversion, and Loyalty stages
- Understanding TikTok analytics
TikTok Content Strategies
- Best practices in content creation across the funnel
- Storytelling Frameworks for TikTok: eg Hook-Engage-Action, Show-and-Tell, 4Rs, AIDA, etc.
- Developing a content calendar
TikTok Scripting and Storyboarding
- Crafting engaging scripts
- Building effective storyboards
TikTok Video Shoots and Production
- Tips for shooting compelling videos
- On-site video shooting using your mobile phone on a tripod (provided by Equinet)
- Utilising TikTok’s in-app tools for production
Post-Production: Editing on TikTok and CapCut
- Editing basics
- Enhancing your videos with CapCut
- Audio editing
TikTok Advertising & TikTok Shop
- An overview of TikTok advertising options
- Best practices in TikTok advertising
- Introduction to TikTok selling through TikTok Shop
This course is part of the Certified Social Media Marketing Specialist (CSMMS) Programme.
Trainer
Eason Zhang is currently the Head of Travel, Strategic Partnerships for TikTok in Southeast Asia. With a career spanning over a decade in tech, he had established expertise in digital marketing & thought leadership in the tech space. Thanks to his working experiences in the top tech companies.
Why Learn at Equinet?
At Equinet, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.
Re-Attend the Course Once Within 3 Years
Forgotten what you've learnt after some time? Resit and re-experience the entire course in-person or online.
3-Year Access to the Courseware via Our LMS
Get 3-year access to the updated course slides, templates, and guides. Be ready to implement the concepts learnt.
Post-Training Mentoring with Industry Experts
Facing challenges during implementation? Consult our experts in a small group setting. Regularly scheduled.
Lifetime Access to Community Support Group
Be part of an exclusive support forum where you can post questions, discuss, and get feedback from fellow learners and experts.
Course Fees
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$588.00 (exclusive of 9% GST)
Self-Sponsored Individuals
SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding
Eligible for Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 8% GST): S$337.44
Course fees after subsidies can be further offset by SkillsFuture Credit.
SkillsFuture Baseline Funding – 50% Funding
Eligible for 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 8% GST): S$515.04
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Company-Sponsored (SMEs)
Enhanced Training Support for SMEs (ETSS) – 70% Funding
Eligible for SME Company-Sponsored, 21 years old and above, and a
- Singapore Citizen; or
- Permanent Resident; or
- Long-Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 8% GST): S$337.44
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Company-Sponsored (Non-SMEs)
SkillsFuture Baseline Funding – 70% Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 8% GST): S$515.04
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 50% Funding
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 8% GST): S$337.44
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Check your eligible grant amount and nett payable course fees when you sign up now.
Course Schedule
| TikTok Marketing Course | ||
| Learning Mode | Intakes | Duration |
| In-Person | 13, 14 Feb 2025 (Thu, Fri) | 9.00am - 6.00pm |
| Online (Zoom) | 03, 04 Apr 2025 (Thu, Fri) | 9.00am - 6.00pm |
| In-Person | 22, 23 May 2025 (Thu, Fri) | 9.00am - 6.00pm |
| Online (Zoom) | 24, 25 Jul 2025 (Thu, Fri) | 9.00am - 6.00pm |
| In-Person | 28, 29 Aug 2025 (Thu, Fri) | 9.00am - 6.00pm |
| Online (Zoom) | 16, 17 Oct 2025 (Thu, Fri) | 9.00am - 6.00pm |
| In-Person | 27, 28 Nov 2025 (Thu, Fri) | 9.00am - 6.00pm |
Testimonials
“I enjoyed the two-day course conducted by Walter, a patient and engaging trainer. He shared ideas for the different industries to apply which are definitely valuable takeaways.”
SUMARNI BINTE SUAIDI.
“Walter was very knowledgeable and made the learning experience enjoyable, especially for individuals who are not too familiar with the social media tools.”
HS.
FAQs
Are there any pre-requisites or minimum entry requirements?
Trainees are required to be able to perform basic tasks on social media platforms, i.e. TikTok, such as navigating profile pages and posting social media content, proficient in web surfing and be able to write and converse in English.
Do I have to prepare anything before attending the course?
For in-person training, do bring along a laptop and a mobile phone with a decent camera for video shooting practice. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and a tripod for your smartphone and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
If I have any questions after the course, can I consult the trainer?
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Still have unanswered questions? Check out the FAQs page or submit an enquiry.
TikTok Marketing Course
Everything You Need to Know to Market Your Business on TikTok
Duration: 16 Hours (2 days)
In-Person or Online-Based Classroom
Re-attend the course once within 3 years
3-year access to the courseware via our LMS
Post-training mentoring with industry experts
Lifetime access to community support group
Related Courses
Social Media Marketing
LinkedIn Sales
& Marketing
Facebook & Instagram Marketing
Advanced Social Media Management
Course Fee
S$588.00