Design Thinking Course
Unlocking Innovation: Design Thinking in Action
Reserve your seat today.
Access Recorded Sessions of Live Classes
Re-attend the Course Once Within 3 Years
3-year access to the courseware via our LMS
Post-Training Mentoring with Industry Experts
Lifetime Access to Community Support Group
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Target Audience
The Design Thinking course is suitable for anyone interested in learning a human-centered approach to problem-solving, looking to foster creativity, or seeking innovative solutions in their professional or personal endeavours.
- Business Professionals: Executives and employees in various sectors seeking to innovate in products, services, and processes.
- Entrepreneurs and Start-up Owners: Individuals developing new or refining existing products and services, using Design Thinking for creativity and problem-solving.
- Product Managers and Designers: Professionals focusing on user-centered product development, emphasizing empathy, prototyping, and testing.
- Engineers and Technologists: Those integrating user-centered design in technology solutions to ensure innovation and user relevance.
- Marketing Professionals: Marketers needing to understand consumer behavior for effective strategy development and innovative marketing.
Course Highlights
Design thinking is a five-step human-centred process for creative problem solving. It has its roots dating back to the 1950s and 60s, and has since been used by organisations around the world to solve a myriad of problems.
It revolves around understanding your user’s needs and solving the right problem. By using this human-centred design approach, you can develop products and services that truly help your user.
In this course, you will:
- Dig deep into the 5 steps of the design thinking process and apply it to a challenge in your organisation.
- Learn to empathise with your users through various methods, and gain a human-centred approach to solving challenges and problems
- Define root causes to problems by synthesising and analysing information gathered during your empathy work.
- Ideate solutions and prioritise them using the methods provided
- Prototype your ideas to identify the best possible solution for your problem.
- Test your prototypes with users to gather feedback on your proposed solution.
- Report your findings in a manner that is easy to consume and relate to by using storytelling.
Course Objectives
By the end of the course, participants will be able to:
- Explain the Design thinking process and its value in organisations
- List the key qualities that Design thinkers should have to be successful
- Apply the Design thinking process to a business model / organisation and state some potential areas of improvement
- Compare the various methods of empathy research
- Interpret the information collected from research and identify potential problems / opportunities
- Analyse the research data from the Empathise phase and create a problem statement
- Examine your problem statement and identify a root cause
- Create solution ideas based on your problem statements
- Evaluate your potential solutions and prioritise them using the prioritisation tool
- Explain the value of prototypes in organisations
- Develop a prototype based on one of your ideas listed earlier
- List the type(s) of tests you would conduct for your prototype and explain its key benefits
- Conduct a brief test to gather some information and analyse your findings
Certification
A Certification of Completion will be issued upon achieving at least 75% attendance for the course.
Course Outline
Introduction to Design Thinking and how it is applied in Businesses
- What is design thinking?
- Who is design thinking for and what do design thinkers do?
- Why is design thinking so important?
- The design thinking process
- Applying design thinking to your business
Empathy – Knowing your users
- Why do we need empathy?
- The value of empathy research
- Methods for Empathy research
- Customer journey maps
- User flow maps
- Empathy maps
- Interpreting the data
Defining the problem
- Design thinking as a problem-solving method for everyone to use
- What sort of problems can design thinking solve?
- With the research data gained, you can clearly define your problem via a problem statement or a business hypothesis for you to test.
- Root cause exercise
- 5Ws exercise – Who’s involved
- Areas of Business impact
Ideation
- Based on your problem statements, brainstorm in a uncensored way, and list down as many ideas as possible (even the ridiculous ones)
- Prioritise your ideas
- Idea generation methods
- Prioritisation methods
Prototyping
- What does prototyping entail? – taking these ideas to life
- Methods of prototyping
- Sketches and Diagrams – New user flows, processes etc
- Storyboarding – Role Plays – useful for service scenarios where human-to-human interaction is essential
- Paper interfaces (digital paper mockups)
- Hifi / Lofi Prototypes (for digital products)
- Physical Models (for physical products)
Testing
- Why is testing so important
- Benefits of testing
- Methods of testing
- Concept Validation – early stages for flows and processes
- Usability task analysis (digital)
- First click testing (digital)
- Card sorting – Process and categorization
- User Feedback (interviews / surveys post trial)
- Split testing (A/B testing)
- Reporting your findings
Trainer
Jeremiah has a decade of experience in both B2B and Consumer Marketing and another six years of experience as a WordPress Developer / Graphic Designer. He worked in-house as Head of Marketing with several F&B groups before starting UNGRUMP, where he has worked with clients such as Tongue Tip Lanzhou Beef Noodles, Fitness First, Impact Investment Exchange, Workwell.SG and many more clients across Southeast Asia.
Why Learn at Equinet?
At Equinet, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.
Access recorded sessions of live classes
Replay parts of the course from your in-person or online classes. An excellent recap method.
Re-Attend the Course Once Within 3 Years
Forgotten what you've learnt after some time? Resit and re-experience the entire course in-person or online.
3-Year Access to the Courseware via Our LMS
Get 3-year access to the updated course slides, templates, and guides. Be ready to implement the concepts learnt.
Post-Training Mentoring with Industry Experts
Facing challenges during implementation? Consult our experts in a small group setting. Regularly scheduled.
Lifetime Access to Community Support Group
Be part of an exclusive support forum where you can post questions, discuss, and get feedback from fellow learners and experts.
Course Fees
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$588.00 (exclusive of 9% GST)
Self-Sponsored Individuals
SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding
Eligible for Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$346.32
Course fees after subsidies can be further offset by SkillsFuture Credit.
SkillsFuture Baseline Funding – 50% Funding
Eligible for 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$523.92
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Company-Sponsored (SMEs)
Enhanced Training Support for SMEs (ETSS) – 70% Funding
Eligible for SME Company-Sponsored, 21 years old and above, and a
- Singapore Citizen; or
- Permanent Resident; or
- Long-Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$346.32
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Company-Sponsored (Non-SMEs)
SkillsFuture Baseline Funding – 50% Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$523.92
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$346.32
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Course Schedule
| Design Thinking Course | ||
| Learning Mode | Intakes | Duration |
| In-Person | 01, 02 Apr 2024 (Mon, Tue) | 9.00am - 6.00pm |
| In-Person | 09, 10 Jul 2024 (Tue, Wed) | 9.00am - 6.00pm |
| Online (Zoom) | 21, 22 Oct 2024 (Mon, Tue) | 9.00am - 6.00pm |
FAQs
Are there any pre-requisites or minimum entry requirements?
Do I have to prepare anything before attending the course?
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
If I have any questions after the course, can I consult the trainer?
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Still have unanswered questions? Check out the FAQs page or submit an enquiry.
Design Thinking Course
Unlocking Innovation: Design Thinking in Action
Duration: 16 Hours (2 days)
In-Person or Online-Based Classroom
Access recorded sessions of live classes
Re-attend the course once within 3 years
3-year access to the courseware via our LMS
Post-training mentoring with industry experts
Lifetime access to community support group
Reserve your seat today.
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Course Fee
S$588.00