Certified Digital Advertising Specialist (CDAS)
Master Digital Advertising and Transform Clicks into Conversions.
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Programme Overview
This certification programme will guide you through foundational principles, advanced strategies, and specialised techniques in digital advertising, ensuring you are well-prepared to drive impactful advertising campaigns across various digital platforms.
Programme Highlights
- In-depth understanding of digital advertising concepts
- Hands-on training with Google Ads and social media advertising platforms
- Advanced strategies for optimising digital advertising performance
- Real-world case studies and projects
- Expert instructors who have managed millions in advertising spend
Learning Outcomes
Upon completion of the CDAS programme, you will be able to:
- Develop and implement effective digital advertising strategies
- Create and manage successful Google Ads and social media advertising campaigns
- Utilise advanced digital advertising techniques to maximise ROI
- Analyse and optimise advertising performance using data-driven insights
- Apply best practices in digital advertising to real-world scenarios
Programme Modules
Digital Advertising
This course provides you with a realistic and practical setting where you will learn how to identify and avoid costly mistakes and, most importantly, develop and implement successful Digital Advertising campaigns.
- Learning Unit 1: Introduction to Digital Advertising
- Learning Unit 2: Digital Advertising Channels
- Learning Unit 3: Develop Digital Advertising Strategy
- Learning Unit 4: Digital Advertising Analytics
Facebook and Instagram Marketing
Dive deep into the specific strategies and best practices for marketing on Facebook and Instagram.
- Learning Unit 1: Planning for Facebook and Instagram Marketing
- Learning Unit 2: Making Use of Facebook Native Marketing Channels
- Learning Unit 3: Navigating & Setup of Facebook Business Manager
- Learning Unit 4: Launching Facebook and Instagram Advertising Campaigns
- Learning Unit 5: Audience Segmentation – Custom, Lookalike & Core Audiences
- Learning Unit 6: Meta Ads Manager – Stats & Reporting
Google Ads
Navigate the Google Ads platform to plan, create, and manage search and display advertising campaigns.
- Learning Unit 1: Fundamentals of Google Ads
- Learning Unit 2: Google Ads Setup and Implementation
- Learning Unit 3: Google Ads Measurement and Optimisation
Advanced Digital Advertising
This module delves deeper into sophisticated advertising strategies, covering advanced topics such as programmatic advertising, advanced retargeting, and multi-channel campaign optimisation.
- Learning Unit 1: Advanced Advertising Campaign Planning And Conversion Tracking
- Learning Unit 2: Audience Persona Development
- Learning Unit 3: Performance Metrics That Truly Matters
- Learning Unit 4: Advanced Campaign Structuring For Success
- Learning Unit 5: Develop Performance-Driven Creative Strategies
- Learning Unit 6: Team Scaling And Agency Management
By starting with the foundational concepts of digital advertising in the first module, you will establish a strong base upon which to build more specialised skills.
The second module on Facebook and Instagram marketing will delve into the specifics of social media advertising, teaching you how to effectively leverage these platforms for targeted campaigns.
The third module on Google Ads will provide you with the knowledge and tools to excel in one of the most powerful online advertising platforms.
Finally, the fourth module on advanced digital advertising will take your skills to the next level, equipping you with advanced techniques to optimise and manage complex advertising campaigns.
This structured approach ensures you develop a comprehensive skill set, making you a proficient and versatile digital advertising specialist.
The Certified Digital Advertising Specialist (CDAS) programme is structured to build your expertise in a logical sequence.
Starting with the Digital Advertising module, you will gain a solid foundation in digital advertising principles and practices. Following this, the Facebook and Instagram Marketing module digs deep into creating and optimising social media advertising campaigns to achieve marketing objectives.
Next, the Google Ads module focuses on mastering some of the most powerful tools in digital advertising, providing hands-on experience with Google Ads campaigns.
Finally, the Advanced Digital Advertising module elevates your skills by introducing advanced digital advertising strategies and techniques, ensuring you can create and manage high-performing campaigns across multiple platforms.
Certification Track
Why Learn From Us
When you learn with us, you will acquire extensive knowledge from highly experienced industry practitioners who develop and deliver top quality course content through experiential hands-on learning methodologies. What you can expect:
Post-Training Mentoring
Upon completing all 2 course modules, you will be entitled for a complimentary resit of all course modules for a period of 3 years.
You will also be entitled to coaching and mentoring via Ask Me Anything sessions and an insider community (over 1000+ members) where you may post questions and seek support from industry experts.
This will translate into better on-the-job performance and career opportunities.
Why We Are Different
Equinet
- Instructors are subject matter experts
- Instructors are certified facilitators with the WSQ Advanced Certificate in Learning and Performance (ACLP)
- Courseware is up-to-date
- Curriculum and lesson plan is designed with instructional design frameworks (Kolb’s, Gagne, Addie Model)
- Training is hands-on with real world project-based assignments
- WSQ Statement of Attainments are accredited by SkillsFuture Singapore
- Complimentary resit of all modules within 3 years
- Post-training support
- Career support and job matching
Other Institutes
- Instructors may not have sufficient subject matter expertise
- Instructors’ teaching experience may be inadequate
- Courseware may be outdated
- Curriculum and lesson plan may be unstructured and lack engagement
- Training may be loaded with lectures without opportunity to practice concepts taught
- Certificate may not be recognised
- Retaking of modules may be chargeable
- Little to no support after the course
- No career services offered
Instructor
Ian Ong
Ian is the co-founder of Roots Digital, an award-winning digital marketing agency headquartered in Singapore, who has worked with great brands like Microsoft, Intel, BRAND’S, Takashimaya and more. He led the company to receive numerous industry-recognised awards from Marketing Interactive and expanded its footprint to countries like the Philippines, Malaysia and Indonesia.
Programme Fees
Module 1: Digital Advertising
Course Fee: S$975.00 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$380.25 (inclusive of 9% GST)
Module 2: Facebook and Instagram Marketing
Course Fee: S$990.00 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$386.10 (inclusive of 9% GST)
Module 3: Google Ads
Course Fee: S$990.00 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$386.10 (inclusive of 9% GST)
Module 4: Advanced Digital Advertising
Course Fee: S$750.00 (exclusive of 9% GST)
Certified Digital Advertising Specialist
Course Fee: From $1,969.95 (inclusive of 9% GST)
Programme Schedules
Course Schedules:
| Certified Digital Advertising Specialist (CDAS) | ||
| Learning Mode | Intakes | Duration |
| In-Person | 12 Sep 2024 to 29 Nov 2024 | 9.00am - 6.00pm |
| In-Person | 07 Jan 2025 to 07 Feb 2025 | 9.00am - 6.00pm |
| Online (Zoom) | 15 Mar 2025 to 09 Apr 2025 | 9.00am - 6.00pm |
| In-Person | 29 Apr 2025 to 21 May 2025 | 9.00am - 6.00pm |
| Online (Zoom) | 24 Jun 2025 to 16 Jul 2025 | 9.00am - 6.00pm |
| In-Person | 24 Jul 2025to 26 Aug 2025 | 9.00am - 6.00pm |
| Online (Zoom) | 20 Sep 2025 to 10 Oct 2025 | 9.00am - 6.00pm |
| In-Person | 30 Oct 2025 to 19 Nov 2025 | 9.00am - 6.00pm |
Hear From Our Graduates
“Before the course, I wasn’t very sure of what type of KPIs to track for my campaign, and I wasn’t very confident in building my own digital strategy without assistance from my colleagues. I was also very new to SEM and had no prior experience with it.
However, after attending the course and doing the assessment, I have gained more knowledge in how Google search and display ads work, and the whole mechanics behind it. I now have more confidence in building my own digital marketing plan and I have more interest to learn and improve in my SEM skills.
Overall, course experience was good and the trainer was very engaging. Thank you for the great session!”
Charissa Goh
Frequently Asked Questions (FAQ)
Can I take the modules individually and in a different sequence?
I have completed one individual module 2 years ago. If I complete the remaining modules, will I still attain the full certification?
What are the pre-requisites to enrol into this course?
Some knowledge of sales and marketing concepts will be useful, although not a requirement.
Do I have to prepare anything before attending the course?
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
If I have any questions after the course, can I consult the trainer?
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.