Certified Content Marketing Specialist (CCMS)
Lead the Content Revolution and Become an Authority in Your Industry
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Programme Overview
The Certified Content Marketing Specialist (CCMS) programme is designed to equip you with the skills and knowledge to excel in content marketing. You will learn how to create, manage, and optimise content across various digital platforms, ensuring your messages resonate with the right audience and drive meaningful engagement.
PROGRAMME HIGHLIGHTS
- Comprehensive understanding of digital content marketing strategies
- Hands-on training in copywriting and content creation
- Techniques for effective content distribution and promotion
- Real-world case studies and practical projects
- Expert instruction from industry professionals
- Flexible learning options to suit your schedule
LEARNING OUTCOMES
By the end of the CCMS programme, you will be able to:
- Develop and implement effective content marketing strategies
- Craft compelling copy and high-quality content
- Create engaging digital content that resonates with your audience
- Optimise content for search engines and social media platforms
- Measure and analyse the performance of content marketing campaigns
Programme Modules
Digital Content Marketing
Learn the fundamentals of content marketing, including strategy development, audience analysis, and content planning.
Copywriting and Content Writing
Master the art of persuasive writing and create content that engages and converts.
- Learning Unit 1: ‘About Us’ Is Not About You
- Learning Unit 2: Writing Content, Writing Copy
- Learning Unit 3: Key Approaches To Writing
- Learning Unit 4: Writing For Various Media
- Learning Unit 5: Psychology And Writing
- Learning Unit 6: The End In Mind And Beyond
Digital Content Creation
Explore various content formats, including video, graphics, and interactive media, and learn how to produce high-quality digital content.
- Learning Unit 1: Content Management Strategies & Guidelines
- Learning Unit 2: Visual Assets & Management Systems
- Learning Unit 3: Graphic Layouts For Content, Ads & Collateral
- Learning Unit 4: Animation & GIF Content Creation
- Learning Unit 5: Video & Audio Content Creation
- Learning Unit 6: Evaluation Of Content & Management Systems
The modules are methodically sequenced to provide a comprehensive and progressively advanced learning experience.
You commence with foundational principles of content marketing to grasp the overarching strategy. The subsequent module delves into the intricacies of writing, enabling you to craft compelling and effective content. The final module emphasises content creation, equipping you with the skills to produce diverse and engaging digital content.
This structured approach ensures the development of a well-rounded skill set, transforming you into a proficient and versatile content marketing specialist.
The Certified Content Marketing Specialist (CCMS) programme is meticulously structured to develop your expertise in a logical progression.
Beginning with the Digital Content Marketing module, you will establish a solid foundation in content marketing principles and strategies. The Copywriting and Content Writing module focuses on refining your writing skills to produce persuasive and impactful content.
Finally, the Digital Content Creation module instructs you in the creation of various types of digital content, thereby enhancing your overall marketing efforts.
Certification Track
Why Learn From Us
When you learn with us, you will acquire extensive knowledge from highly experienced industry practitioners who develop and deliver top quality course content through experiential hands-on learning methodologies. What you can expect:
Post-Training Mentoring
Upon completing all 3 course modules, you will be entitled for a complimentary resit of all course modules for a period of 3 years.
You will also be entitled to coaching and mentoring via Ask Me Anything sessions and an insider community (over 1000+ members) where you may post questions and seek support from industry experts.
This will translate into better on-the-job performance and career opportunities.
Why We Are Different
Equinet
- Instructors are subject matter experts
- Instructors are certified facilitators with the WSQ Advanced Certificate in Learning and Performance (ACLP)
- Courseware is up-to-date
- Curriculum and lesson plan is designed with instructional design frameworks (Kolb’s, Gagne, Addie Model)
- Training is hands-on with real world project-based assignments
- WSQ Statement of Attainments are accredited by SkillsFuture Singapore
- Complimentary resit of all modules within 3 years
- Post-training support
- Career support and job matching
Other Institutes
- Instructors may not have sufficient subject matter expertise
- Instructors’ teaching experience may be inadequate
- Courseware may be outdated
- Curriculum and lesson plan may be unstructured and lack engagement
- Training may be loaded with lectures without opportunity to practice concepts taught
- Certificate may not be recognised
- Retaking of modules may be chargeable
- Little to no support after the course
- No career services offered
Instructor
Razy Shah
Razy is the co-founder of 2Stallions Digital Marketing Agency – an award winning digital agency in Singapore and Malaysia. With over 14 years of digital marketing experience, Razy has worked on digital marketing strategies for startups, SMEs and MNCs. He has trained over 5,000 students worldwide on digital marketing and digital transformation. Razy is a sought-after speaker and is regularly invited to speak at marketing events in the region.
Chris Minjoot
Chris is a senior marketing and communications professional with over 31 years of experience as both an in-house practitioner and a consultant. He has a flair for both creative and tactical writing and has contributed significantly to the growth and development of organisations from various industries, including education (MindChamps), entertainment (Tower Records), recruitment (ScienTec Consulting), and medical (Atlas Eye). He also spends time blogging and creating content for his passion projects. Chris is an ACLP certified trainer, and he is dedicated to inspiring others to develop their craft in writing.
Programme Fees
Module 1: Digital Content Marketing
Course Fee: S$975.00 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$380.25 (inclusive of 9% GST)
Module 2: Copywriting and Content Writing
Course Fee: S$975.00 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$380.25 (inclusive of 9% GST)
Module 3: Digital Content Creation
Course Fee: S$888.00 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$346.32 (inclusive of 9% GST)
Certified Content Marketing Specialist
Course Fee: From $1,106.82 (inclusive of 9% GST)
Programme Schedules
Course Schedules:
| Certified Content Marketing Specialist (CCMS) | ||
| Learning Mode | Intakes | Duration |
| In-Person | 24 Oct 2024 to 15 Nov 2024 | 9.00am - 6.00pm |
| In-Person | 25 Feb 2025 to 12 Mar 2025 | 9.00am - 6.00pm |
| In-Person | 10 Apr 2025 to 30 Apr 2025 | 9.00am - 6.00pm |
| In-Person | 24 Jun 2025 to 16 Jul 2025 | 9.00am - 6.00pm |
| In-Person | 22 Jul 2025 to 20 Aug 2025 | 9.00am - 6.00pm |
| In-Person | 16 Sep 2025 to 15 Oct 2025 | 9.00am - 6.00pm |
| In-Person | 16 Oct 2025 to 21 Nov 2025 | 9.00am - 6.00pm |
Hear From Our Graduates
Priscilla Goy, SG Enable
“Tom is engaging and is knowledgeable in the field. He often uses real life examples to explain concepts taught in class and is prompt in making sure the class starts and ends on time. With what I have learnt, I am sure it will add value to my work. Thank you!”
Frequently Asked Questions (FAQ)
Can I take the modules individually and in a different sequence?
I have completed one individual module 2 years ago. If I complete the remaining modules, will I still attain the full certification?
What are the pre-requisites to enrol into this course?
Some knowledge of sales and marketing concepts will be useful, although not a requirement.
Do I have to prepare anything before attending the course?
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes
If I have any questions after the course, can I consult the trainer?
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.