Alex Fong

Alex is a seasoned Digital Marketer who has worked for both brands and agencies in Singapore, US, and Canada. He spent more than 20+ years studying and working in US and Canada before coming home to Singapore several years ago.

He was Head of Digital Marketing for StarHub heading a team who managed performance marketing, SEO, content writing, and social media marketing and was the lead for managing the brand’s consumer media agency. He also had to work closely with product marketing, marcoms, CRM and ecommerce teams respectively to help the telco brand grow their subscriber base. He helped drove ~10% increase in subscriptions per quarter through the key performance marketing channels.

He has also worked for multiple agencies in the performance marketing space helping brands acquire customers through lead gen campaigns. While working for a B2B agency managing a global network security client, he helped generate 13K leads, 3.6K MQLs, and 260 SQOs, creating a potential pipeline of $11 million in APAC.

In addition, he has also worked as a Presales Solution Consultant in Oracle helping clients understand the importance of CX Marketing in the consumer journey within their own organizations. Key clients in Singapore included Singapore Airlines and StarHub.

Prior to that he was managing a team of 14 programmatic traders in a boutique programmatic media agency and managed $10 million worth of programmatic media per year. Key clients included Mastercard APAC, Nestle MY among others.

While working for a performance-marketing agency in Canada, he managed a media budget of USD $10 million/year. Key clients included Bridgestone US. Earlier stint included working for the largest independent healthcare agency in Canada planning media for major pharmaceutical brands in US market.

His experience spans both AdTech and MarTech and has in-depth experience in strategy, execution and delivery of consumer experience programmes, brand and performance-based digital marketing campaigns in B2B and B2C environments for large and small clients and agencies.

He is enthusiastic about the next frontier of the Digital Marketing landscape which is how to leverage AI for Digital Marketing organizations in Singapore and beyond. He’s also an aspiring life/career coach and motivational speaker.