Ecommerce Marketplaces (Shopee & Lazada)

Reach Over a Hundred Million Users Across Shopee and Lazada.

Download Brochure

Apply Now

Reserve your seat today.

Ecommerce Marketplaces (Shopee & Lazada)

Reach Over a Hundred Million Users Across Shopee and Lazada.

Download Brochure

Apply Now

Reserve your seat today.



Re-attend the Course Once Within 3 Years

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3-year access to the courseware via our LMS



Post-Training Mentoring with Industry Experts



Lifetime Access to Community Support Group

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Mastering eCommerce Marketplaces for Offline Retailers is a comprehensive training programme designed for individuals and teams looking to successfully transition from traditional retail to the fast-paced world of online marketplaces. This course equips participants with the essential skills and knowledge needed to effectively launch, manage, and optimise their online presence on platforms such as Lazada, Shopee, and Amazon, driving customer engagement and boosting sales.

Participants will explore key marketplace strategies and learn how to leverage various online platforms to reach and engage target customers. The course covers vital topics, including identifying and segmenting customer types, creating compelling marketing campaigns, and utilising data-driven insights to evaluate campaign effectiveness. Through interactive lectures, case studies, hands-on demonstrations, and collaborative exercises, learners will gain practical experience in developing tailored marketplace strategies that resonate with their audiences.

By the end of the course, participants will be adept at managing the entire campaign lifecycle—from planning and execution to evaluation and optimisation. They will also understand the importance of customer satisfaction and be equipped to create long-term partnerships that enhance online visibility and expand sales opportunities in the eCommerce landscape

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Target Audience

The Mastering eCommerce Marketplaces for Offline Retailers course is designed for a diverse audience, including:

1. Offline Retailers:
Business owners and managers of brick-and-mortar stores looking to expand their operations into online marketplaces and reach a broader customer base.

2. Entrepreneurs:
Individuals starting their own businesses who want to establish a strong online presence on popular eCommerce platforms.

3. Ecommerce Managers:
Professionals responsible for overseeing the transition from physical to online sales who wish to enhance their skills in marketplace management.

4. Marketing Specialists:
Marketers seeking to deepen their expertise in digital marketing strategies specific to eCommerce marketplaces and customer engagement.

5. Sales Teams:
Individuals involved in sales who need to understand how to optimise their approaches for the online retail environment.

6. Aspiring Marketplace Sellers:
New entrants to the eCommerce sector who require foundational knowledge and practical skills in managing online stores on various platforms.

7. Small Business Owners:
Owners of small businesses looking to harness the power of online marketplaces to increase visibility and drive sales.

This course caters to those eager to learn and apply effective strategies to successfully navigate the complexities of eCommerce marketplaces and enhance their retail operations.

Course Objectives

By the end of the class, trainees will be able to:

1. Articulate marketplace-specific strategies relevant to Singapore and the broader Southeast Asian region.

2.Establish and manage an online store on marketplaces like Lazada, Shopee, and Zalora.

3.Analyse and segment customer types to maximise sales on different platforms.

4.Create and manage effective marketplace campaigns, focusing on conversions and engagement.

5.Employ marketplace tools to enhance store visibility and traffic.

6.Optimise product listings to improve discoverability.

7.Evaluate and improve store performance using metrics like traffic, conversion, and sales.

8.Manage marketplace campaign budgets and promotional activities.

9.Formulate strategies for regional and cross-border expansion.

10.Build long-term partnerships with marketplace representatives and partners for store growth.

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Certification

A Certification of Completion will be issued upon achieving at least 75% attendance for the course.

Course Outline

Learning Unit 1: Foundation of eCommerce Marketplaces

Describe the ecosystem of key marketplaces like Lazada, Shopee, Amazon, and Zalora in Singapore

Topics Covered:

Overview of eCommerce Marketplaces
Key features and differences between platforms (Lazada, Shopee, Amazon)
Platform user engagement methods and operational dynamics

Instructional Methods

Lectures
Case Studies
Practical Applications

Learning Unit 2: Setting Up and Optimising Marketplace Stores

Establish an optimised online store on selected marketplaces and manage operations

Topics Covered:

Store setup process on Lazada, Shopee, and Amazon

Instructional Methods

Lectures
Hands-on Learning
Mentor Feedback

Learning Unit 3: Identifying and Targeting Customers

Analyse and segment customer types using marketplace data for targeting

Topics Covered:

Customer segmentation and targeting
Using data insights for marketplace strategy

Instructional Methods

Lectures
Case Studies
Practical Applications

Learning Unit 4: Creating Effective Marketplace Campaigns

Create and manage effective marketplace campaigns

Topics Covered:

Campaign creation on marketplaces
Using marketplace promotional tools

Instructional Methods

Lectures
Practical Applications
Peer Review

Learning Unit 5: Customer Satisfaction and Retention

Develop and refine customer retention strategies based on feedback and satisfaction metrics

Topics Covered:

Customer satisfaction metrics
Retention strategies for marketplaces

Instructional Methods

Lectures
Case Studies
Hands-on Learning

Learning Unit 6: Evaluating and Optimising Campaign Performance

Evaluate and optimise store and campaign performance using marketplace metrics

Topics Covered:

Tracking key performance indicators (KPIs)
Optimising campaigns based on data

Instructional Methods

Lectures
Practical Applications
Peer Review

Learning Unit 7: Managing Budgets and Allocating Resources

Manage marketplace campaign budgets and allocate resources efficiently.

Topics Covered:

Budget allocation for marketplace campaigns
Resource management in online retail

Instructional Methods

Lectures
Practical Applications
Mentor Feedback

Learning Unit 8: Cross-Border Trade Opportunities

Formulate strategies for cross-border trade and expanding marketplace presence regionally

Topics Covered:

Cross-border trade strategies
Expanding marketplace presence in Southeast Asia

Instructional Methods

Lectures
Case Studies
Peer Review

Trainer

Avantika Jain

Avantika Jain is a passionate Business Coach with over 3,200 hours of experience, having worked with individuals, leaders, and teams from a wide range of organisations, including government bodies, NGOs, and corporates such as Lazada, Fave, Charles & Keith (Pedro), Groupon, the Singapore International Foundation, Sengkang High School, and Startupbootcamp.

Why Learn at Equinet?

At Equinet, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.

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Re-Attend the Course Once Within 3 Years

Forgotten what you've learnt after some time? Resit and re-experience the entire course in-person or online.



3-Year Access to the Courseware via Our LMS

Get 3-year access to the updated course slides, templates, and guides. Be ready to implement the concepts learnt.

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Post-Training Mentoring with Industry Experts

Facing challenges during implementation? Consult our experts in a small group setting. Regularly scheduled.

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Lifetime Access to Community Support Group

Be part of an exclusive support forum where you can post questions, discuss, and get feedback from fellow learners and experts.

Course Fees

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$588.00 (exclusive of 9% GST)

Self-Sponsored Individuals

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$346.32

Course fees after subsidies can be further offset by SkillsFuture Credit.

SkillsFuture Baseline Funding – 50% Funding

Eligible for 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$523.92

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Company-Sponsored (SMEs)

Enhanced Training Support for SMEs (ETSS) – 70% Funding

Eligible for SME Company-Sponsored, 21 years old and above, and a

Singapore Citizen; or
Permanent Resident; or
Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$346.32

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding – 50% Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$523.92

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$346.32

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Course Schedule

Ecommerce marketplace (Shopee and Lazada) Course
Learning Mode	Intakes	Duration
In-Person	25, 26 Mar 2025 (Tue, Wed)	9.00am - 6.00pm
In-Person	17, 18 Jul 2025 (Thu, Fri)	9.00am - 6.00pm
In-Person	16, 17 Sep 2025 (Tue, Wed)	9.00am - 6.00pm
In-Person	20, 21 Nov 2025 (Thu, Fri)	9.00am - 6.00pm

FAQs

1. Who should take this course?

This course is ideal for offline retailers, entrepreneurs, ecommerce managers, marketing specialists, sales teams, aspiring marketplace sellers, and small business owners looking to expand their online presence and enhance their marketplace management skills.

2. What prior experience do I need to enrol?

While no specific prerequisites are required, a basic understanding of retail operations and a willingness to learn about eCommerce platforms will be beneficial. The course is designed to cater to both beginners and those looking to deepen their expertise.

3. How is the course structured?

The course consists of interactive lectures, case studies, hands-on demonstrations, and collaborative exercises. Participants will engage in practical activities to apply their learning and gain real-world insights.

4. What topics will be covered?

Key topics include eCommerce marketplace strategies, customer segmentation, campaign management, customer satisfaction evaluation, crafting marketing messages, and optimising campaigns for better performance.

5. How long is the course?

The course duration is typically two days, with a total of 16 hours of instruction and activities, culminating in assessments to gauge participants’ understanding.

6. What is the assessment format?

Assessments will be conducted through a case study written assessment and an individual project or written assessment to evaluate participants’ practical skills and theoretical knowledge gained during the course.

7. Will I receive a certification upon completion?

Yes, participants will receive a certificate of completion, which can enhance your professional credentials and demonstrate your expertise in eCommerce marketplace management.

8. Are there any networking opportunities?

Absolutely! The course encourages collaboration and interaction among participants, providing opportunities to network and share experiences with peers from various sectors.

9. How can I apply what I've learned after the course?

Participants will leave with actionable insights and practical skills that can be directly applied to their retail operations, helping to improve marketplace strategies and drive business growth.

10. What if I have more questions?

For any additional inquiries or to discuss specific learning goals, feel free to contact us directly at [insert contact information] for assistance.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.