WSQ Advanced Digital Marketing Analytics (Google Analytics) Course
Master Google Analytics 4 as Practiced by Industry Experts
Up to 70% Subsidy. Reserve your seat today.
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
WSQ Advanced Digital Marketing Analytics (Google Analytics) Course
Master Google Analytics 4 as Practiced by Industry Experts
Up to 70% Subsidy. Reserve your seat today.
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Accredited by SkillsFuture Singapore
Re-attend the Course Once Within 3 Years
3-year access to the courseware via our LMS
Post-Training Mentoring with Industry Experts
Lifetime Access to Community Support Group
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Course Description
Brands have begun to realise that rudimentary data analysis isn’t sufficient to paint a full picture of how consumers engage with their brands. Without a holistic understanding of consumer behaviour across multi-channel interaction points, marketing performance will never truly be optimised and reach its full potential.
This intensive two-day Advanced Digital Marketing Analytics (Google Analytics 4) Certification training course is designed to stretch your comfort level with Google Analytics and guide you through the technical aspects of the platform to extract maximum data insights.
The instructional methods combine a healthy balance of theory with plenty of hands-on exercises, designed to explore advanced analytics concepts such as enhanced data capturing and analysis capabilities that will bring your understanding of digital marketing analytics to the next level.
Course trainees will learn critical concepts such as how to track extensive data points across multiple domains and devices, obtain a deeper understanding of user behaviour, establish ecommerce tracking, and personalise data using Google Analytics 4. This course will help simplify extensive data analysis and provide deeper insights that drive important business decisions.
Target Audience
This course is suitable for individuals who possess basic working knowledge of Google Analytics concepts, appreciate in-depth data analysis to produce actionable insights, and who are keen to get hands-on on the technical aspects of analytics platforms to take their skills to the next level.
Course Highlights
In this Advanced Digital Marketing Analytics workshop, you will learn:
- Create a measurement & configurations plan to guide you on the appropriate data to collect and measure
- Develop a clear and comprehensive understanding on how data gets collected and processed in Google Analytics as well as the legal implications
- Deep dive into configurations settings in Google Analytics, from filters and events to segmentation and custom reports in order to generate concise insights from your data
- Understand how to properly organise your Google Analytics account, resulting in more readable and easily comprehensible reports
- Analyse and interpret advanced Google Analytics reports to gain a better understanding of data to make marketing decisions
- Define new data points and transform your data analysis within Google Analytics for optimal measurement and analysis
- And much more
Course Objectives
By the end of the class, you will be able to:
- Determine in detail how data is collected and measured, and its legal and privacy implications
- Assess strategies and create a comprehensive measurement plan, selecting the most appropriate metrics to measure within analytics for more effective analysis and business outcomes
- Organize a Google Analytics account into a properly structured setup for your business
- Propose appropriate configurations in Google Analytics for specific business requirements
- Develop specific Google Analytics reports based on segmentation and customizations to generate deeper insights
- Analyse Google Analytics data to articulate business implications based on internal and market data analysis
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Marketing Research under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Advanced Digital Marketing Analytics course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Marketing Research
Course Code: TGS-2021010333
Course Support Period: 20 Dec 2021- 19 Dec 2025
Course Outline
Introduction to Advanced Google Analytics 4
Instructor-Led | Mode of Delivery (Lecture & Illustration)
- Basic vs Advanced
- Advanced Google Analytics (Why, Who, What)
- Google Tag Manager Basics
- Regular Expression Basics
- Google Analytics 4 Basics
Begin with the End in Mind
Instructor-led | Mode of Delivery (Lecture, Demonstration & Modelling)
- Your Measurement Plan
- GA4 Configurations Overview
Understand GA4 Data Measurement
Instructor-led | Mode of Delivery (Lecture, Demonstration & Modelling)
- Tracking, Cookies & Legal Implications
- Data Collection
- Data Scope
Configure Events & Conversions
Instructor-led | Mode of Delivery (Lecture, Demonstration & Modelling)
- Events
- Conversions
Advertising Data Configuration & Analysis
Instructional-led | Mode of Delivery (Lecture, Demonstration & Modelling)
- Channels Analysis
- Attribution Models in GA4
- Advertising Analysis
- Setting Up Audiences
GA4 Configurations
Instructional-led | Mode of Delivery (Lecture, Demonstration & Modelling)
- Property Settings
- Custom Insights
- Ecommerce Tracking
- Mobile App Tracking
Additional GA4 Configurations
Instructional-led | Mode of Delivery (Lecture, Demonstration & Modelling)
- Content Grouping
- Custom Dimensions & Metrics
- User ID
Advanced Data Analysis with Explorations
Instructional-led | Mode of Delivery (Lecture & Illustration, Demonstration & Modelling)
- How Explorations Works
- Exploration Limitations
- Explorations Editor
- Sample Explorations
- Share & Export Explorations
Assessment Component
- Written Assessment – Case Study with Questions
- Individual Project Presentation
This course is part of the Certified Digital Marketing Analyst (CDMA) Programme.
Trainer
Dhawal is the co-founder and Regional Managing Director at 2Stallions Digital Marketing Agency, an award-winning 360° full-service digital marketing agency since 2012 with presence in Singapore, Malaysia, Indonesia and India. He has trained 2K+ students around the region on various topics including digital marketing and digital transformation. He is also an angel investor and a startup mentor.
Ian is the co-founder of Roots Digital, an award-winning digital marketing agency headquartered in Singapore, who has worked with great brands like Microsoft, Intel, BRAND’S, Takashimaya and more. He led the company to receive numerous industry-recognised awards from Marketing Interactive and expanded its footprint to countries like the Philippines, Malaysia and Indonesia.
Why Learn at Equinet?
At Equinet, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.
Re-Attend the Course Once Within 3 Years
Forgotten what you've learnt after some time? Resit and re-experience the entire course in-person or online.
3-Year Access to the Courseware via Our LMS
Get 3-year access to the updated course slides, templates, and guides. Be ready to implement the concepts learnt.
Post-Training Mentoring with Industry Experts
Facing challenges during implementation? Consult our experts in a small group setting. Regularly scheduled.
Lifetime Access to Community Support Group
Be part of an exclusive support forum where you can post questions, discuss, and get feedback from fellow learners and experts.
Course Fees & Fundings
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$975.00 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$380.25 (inclusive of 9% GST) after 70% SSG Subsidies
Self-Sponsored Individuals
SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding
Eligible for Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$380.25
Course fees after subsidies can be further offset by SkillsFuture Credit.
SkillsFuture Baseline Funding – 50% Funding
Eligible for 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$575.25
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Company-Sponsored (SMEs)
Enhanced Training Support for SMEs (ETSS) – 70% Funding
Eligible for SME Company-Sponsored, 21 years old and above, and a
- Singapore Citizen; or
- Permanent Resident; or
- Long-Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$380.25
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Company-Sponsored (Non-SMEs)
SkillsFuture Baseline Funding – 50% Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$575.25
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$380.25
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Check your eligible grant amount and nett payable course fees when you apply now.
Course Schedule
| WSQ Advanced Digital Marketing Analytics (GA) Course | ||
| Learning Mode | Course Dates | Duration |
| In-Person | 10, 11 Apr 2025 (Thu, Fri) | 9.00am - 6.00pm |
| In-Person | 10, 11 Jun 2025 (Tue, Wed) | 9.00am - 6.00pm |
| In-Person | 21, 22 Aug 2025 (Thu, Fri) | 9.00am - 6.00pm |
| In-Person | 25, 26 Sep 2025 (Thu, Fri) | 9.00am - 6.00pm |
| In-Person | 18, 19 Dec 2025 (Thu, Fri) | 9.00am - 6.00pm |
Testimonials
Yong Soon Boon, ITE College East
Eva Wong
Lorene
Teo Jia En
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FAQs
What is the difference between the WSQ Digital Marketing Analytics course, this advanced course, and the Google Analytics Individual Qualification study resources?
The Advanced Digital Marketing Analytics course goes into more detail covering more advanced concepts of Google Analytics and preps you for the Google Analytics Certification. This certification is also awarded by Google Analytics Academy and it demonstrates a high level of proficiency in Google Analytics.
You may go through and review both course outlines in detail and contact us should you have any specific questions on this.
Are there any pre-requisites or minimum entry requirements?
Completion of the WSQ Digital Marketing Analytics course or the Google Analytics Certification course by Skillshop is a pre-requisite entry requirement for this course.
Trainees should also be proficient in web surfing and be able to write and converse in English.
Do I have to prepare anything before attending the course?
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Are there any funding or government subsidies for this course?
You may be eligible for up to 70% SkillsFuture subsidies. For funding information, please see the course funding section on this page.
If I have any questions after the course, can I consult the trainer?
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Still have unanswered questions? Check out the FAQs page or submit an enquiry.
WSQ Advanced Digital Marketing Analytics (Google Analytics)
Master Google Analytics 4 as Practiced by Industry Experts
Accredited by SkillsFuture Singapore
Duration: 16 Hours (2 days)
In-Person or Online-Based Classroom
Re-attend the course once within 3 years
3-year access to the courseware via our LMS
Post-training mentoring with industry experts
Lifetime access to community support group
Up to 70% Subsidy. Reserve your seat today.
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