WSQ Advanced Search Engine Optimisation (SEO) Course

Learn Advanced, Practitioner-level SEO Strategies as Executed by Industry Experts

Download Brochure

Apply Now

Up to 70% Subsidy. Reserve your seat today.

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

WSQ Advanced Search Engine Optimisation (SEO) Course

Learn Advanced, Practitioner-level SEO Strategies as Executed by Industry Experts

Download Brochure

Apply Now

Up to 70% Subsidy. Reserve your seat today.

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

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Accredited by SkillsFuture Singapore

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Re-attend the Course Once Within 3 Years

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3-year access to the courseware via our LMS

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Post-Training Mentoring with Industry Experts

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Lifetime Access to Community Support Group

You're in Good Company

Industry leading organisations who’ve sent their teams for upskilling at Equinet

Our graduates work for companies like

Course Description

This 2-day Advanced SEO course dives deep into expert-level SEO techniques that experienced practitioners apply on a day-to-day basis.

Participants will be required to demonstrate fundamental knowledge of how search engines work or have completed the WSQ Search Engine Optimisation course before signing up for this advanced course.

Each phase of the 4-step SEO process (Keyword Research, On-Page SEO, Off-Page SEO, SEO Analytics) covered in the fundamental WSQ Search Engine Optimisation Course will be reinforced and covered in more detail in this advanced course.

Set in a real world setting with live case studies shared by participants, successful and unsuccessful case studies shared by a subject matter expert, and in-class sessions of practical implementation of SEO strategies, participants will take away practitioner-level SEO skills and confidence by the end of the course.

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Target Audience

This Advanced SEO course is targeted to Client-side and Agency-side Marketers, Web Developers, and Small Business Owners who wish to understand the exact mechanics behind how search engines rank websites, manage an SEO project in-house or externally with better precision, and gain practitioner-level SEO knowledge and skills to successfully implement advanced SEO strategies to their existing marketing campaigns.

Course Highlights

In this Advanced SEO course, trainees will learn:

The exact mechanics behind how search engines function and important ranking factors.
How to manage an SEO project in-house or externally and better communicate with key stakeholders within an organisation
How to strategise and develop comprehensive SEO plans and lead the execution team to achieve higher SEO rankings.
How to diagnose and fix technical SEO issues that could potentially hinder organic search rankings.
Advanced off-page SEO techniques from link building to online reputation management.
How to conduct a complete SEO audit on a live website.

Course Objectives

By the end of the class, trainees will be able to:

Analyse the organisation’s business goals and objectives and explain how SEO supports the overall business strategy
Analyse key performance metrics and indicators of success to evaluate effectiveness of SEO campaigns
Employ the communication mechanics of an integrated SEM/SEO campaign and demonstrate ways to introduce, integrate, and align marketing efforts on both platforms to boost brand, customer engagement and sales
Identify emerging SEO trends and developments, including tools, technology and algorithm updates
Develop an advanced SEO marketing strategy and determine performance metrics to evaluate effectiveness
Develop advanced integrated Link Building strategy by combining traditional and SEO best practices
Utilise advanced SEO tools to conduct a comprehensive SEO analysis and audit of an existing website to develop ranking improvement action plans

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Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – Search Engine Optimisation (SEO) under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Advanced Search Engine Optimisation course assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Search Engine Optimisation (SEO)

Course Code: TGS-2022016980
Course Support Period: 08 Nov 2022 – 07 Nov 2024

Course Outline

Advanced Keyword Research and SEO Content Strategy

Instructor-Led | Mode of Delivery (Lecture & Demonstration)

Build your Ideal Customer Profile and Identify Pain Points to Meet Business Goals and Objectives
Key Performance Indicators to Identify Campaign Success
Utilising keyword research tools and competitor research to build an advanced content plan
Analyse and Interpret SEM data to inform SEO strategy
Devise ways to integrate and align to marketing efforts at 3 stages of the the marketing funnel (TOFU/MOFU/BOFU)

Advanced On-Page SEO

Instructor-led | Mode of Delivery (Lecture, Demonstration & Modelling)

Understanding complex search engine algorithms
Interpreting Google Search Quality Rater Guidelines in-depth
Dealing with duplicate content
Structuring content and information architecture for SEO
Implementing Schema Markup and Structured Data
Major Algorithm Updates
Page Experience, Core Web Vitals and Mobile Friendliness
Tools to Improve Website
How to deal with conflicting perspectives (UX Vs. SEO)
Latest technology tools
Advanced Onpage Recommendations
Internal Link Audit

Advanced Off-Page SEO

Instructor-led | Mode of Delivery (Lecture, Demonstration & Modelling)

Traditional PR vs Digital PR
How to create ultra-linkable assets
Advanced link building strategies and Digital PR

Advanced SEO Strategies and Analytics

Instructor-led | Mode of Delivery (Lecture, Demonstration & Modelling)

Diagnosing Rankability and Implementing with Checklist
Using advanced SEO tools to conduct Onpage & Offpage Audits across a whole website
Advanced Competitor Backlink Analysis and Strategy
Calculating ROI of an SEO campaign

Assessment Component

Written Assessment – Case Study with Questions
Individual Project Presentation

This course is part of the Certified SEO Specialist (CSEOS) Programme.

Trainer

Kevin Dam

Kevin is the CEO, Founder of Aemorph. A seasoned entrepreneur and digital marketing expert. Kevin started in digital marketing, specialising in Search Engine Optimisation since 2010, and is helping F&B, Finance, Insurance, E-commerce, Medical, B2B services and SaaS companies. Kevin is also a certified adult educator in Singapore, delivering high-quality, relevant, and easy-to-implement training to ensure learners can get immediate results and build upon their knowledge

Why Learn at Equinet?

At Equinet, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.

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Re-Attend the Course Once Within 3 Years

Forgotten what you've learnt after some time? Resit and re-experience the entire course in-person or online.

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3-Year Access to the Courseware via Our LMS

Get 3-year access to the updated course slides, templates, and guides. Be ready to implement the concepts learnt.

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Post-Training Mentoring with Industry Experts

Facing challenges during implementation? Consult our experts in a small group setting. Regularly scheduled.

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Lifetime Access to Community Support Group

Be part of an exclusive support forum where you can post questions, discuss, and get feedback from fellow learners and experts.

Course Fees & Fundings

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$950.00 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$370.50 (inclusive of 9% GST) after 70% SSG Subsidies

Self-Sponsored Individuals

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$370.50

Course fees after subsidies can be further offset by SkillsFuture Credit.

SkillsFuture Baseline Funding – 50% Funding

Eligible for 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$560.50

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Company-Sponsored (SMEs)

Enhanced Training Support for SMEs (ETSS) – 70% Funding

Eligible for SME Company-Sponsored, 21 years old and above, and a

Singapore Citizen; or
Permanent Resident; or
Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$370.50

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding – 50% Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$560.50

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$370.50

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Check your eligible grant amount and nett payable course fees when you apply now.

Course Schedule

WSQ Advanced Search Engine Optimisation (SEO) Course
Learning Mode	Course Dates	Duration
In-Person	13, 14 Feb 2025 (Thu, Fri)	9.00am - 6.00pm
In-Person	15, 16 Apr 2025 (Tue, Wed)	9.00am - 6.00pm
In-Person	24, 25 Jun 2025 (Tue, Wed)	9.00am - 6.00pm
In-Person	07, 08 Aug 2025 (Thu, Fri)	9.00am - 6.00pm
In-Person	09, 10 Sep 2025 (Tue, Wed)	9.00am - 6.00pm
In-Person	23, 24 Oct 2025 (Thu, Fri)	9.00am - 6.00pm
In-Person	02, 03 Dec 2025 (Tue, Wed)	9.00am - 6.00pm

Testimonials

“I have a high level knowledge of the topic, but have never fully learnt to an advanced level. Now, thanks to the help of Equinet and Kevin Dam, I am very confident in my abilities to run a successful SEO strategy.”

Will Facer, Tremco CPG

“The Advanced SEO Course is hands-on and useful. As a business owner, this provides a good overview of what I need to do within a short period of time. I’m more confident that I can execute the content and SEO strategy optimally for my company after this course.”

Yeo Chuen Chuen

“Kevin is an awesome trainer who takes the time to explain things clearly. Highly recommend my peers to take up the course.”

Maurice Mok, DHL

“The course is very useful to understand what really matters in building a trustable, well-ranked website which is good for both human visitors and the SEO engine. Kevin delivered the course very well and shared a lot of his own good and relevant experiences.”

Effendy Chearles

FAQs

What is the difference between the WSQ Search Engine Optimisation course and this advanced course?

The basic SEO course covers the fundamental concepts of search engine optimisation and how to rank a website on the first page of Google.

The advanced SEO course goes into more detail covering more advanced concepts of search engine optimisation such as managing day-to-day SEO operations. You may contact us should you have any specific questions on this.

Are there any pre-requisites or minimum entry requirements?

Completion of the WSQ Search Engine Optimisation (SEO) Course is a pre-requisite entry requirement for this advanced course.

Trainees should also be proficient in web surfing and be able to write and converse in English.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Are there any funding or government subsidies for this course?

You may be eligible for up to 70% SkillsFuture subsidies. For funding information, please see the course funding section on this page.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.