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Advanced Social Media Marketing Prerequisite Diagnostic Quiz

Start your Advanced Social Media Marketing Prerequisite Diagnostic Assessment Now!

1Question 1

2Question 2

3Question 3

4Question 4

5Question 5

6Question 6

7Question 7

8Question 8

9Question 9

10Question 10

11Your Results

Untitled
Q1. Which of the following best describes how you would develop a social media marketing strategy for a new brand?
Question 1(Required)
- A. Focus on posting frequently across all platforms
- B. Identify the target audience, set specific goals, choose the right platforms, and develop a content strategy
- C. Create viral content and increase followers quickly
- D. Focus on paid advertising only to reach a larger audience

Q2. When choosing social media management tools to manage and track social media performance across multiple platforms, which feature should you prioritise?
Question 2(Required)
- A. The ability to track website traffic and conversions
- B. Integration with various social media platforms for scheduling and analytics
- C. Focus on email marketing automation
- D. Real-time chat support for customer service

Q3. When developing a social media content plan, which of the following should take the highest priority?
Question 3(Required)
- A. Audience demographics and preferences
- B. Trending hashtags and viral content
- C. Competitor performance analysis
- D. Paid advertising opportunities

Q4. What is the significance of 'social listening' in advanced social media marketing?
Question 4(Required)
- A. Listening to customer service calls to improve engagement
- B. Tracking and analysing conversations and mentions related to your brand, industry, or competitors to gain insights and improve strategy
- C. Following popular influencers on social media
- D. Monitoring which competitor ads and posts go viral

Q5. Which of the following is the best approach for building a loyal and engaged online community on social media?
Question 5(Required)
- A. Posting generous offers and sales deals to generate more revenue
- B. Using paid advertising to boost your posts
- C. Creating valuable, relevant, and interactive content while consistently engaging with your audience through comments, DMs, and community groups
- D. Posting viral content with clickbait titles

Q6. When managing a social media ad campaign, which of the following is a key consideration for optimising the campaign’s success?
Question 6(Required)
- A. Increasing the budget halfway through the campaign
- B. Targeting a broad audience to reach as many people as possible
- C. Continuously testing and optimising your target audiences, ad creatives and offers based on performance data
- D. Running the same ad across all platforms without customisation

Q7. What is the best method to calculate the Return on Investment (ROI) of a social media campaign?
Question 7(Required)
- A. Comparing the total number of likes and shares received
- B. Subtracting total campaign costs from total sales or leads generated and dividing by the total costs
- C. Monitoring the increase in follower count over the duration of the campaign
- D. Tracking the number of influencers posting a review of your product or service

Q8. Which of the following content types would you prioritise for a B2B audience on LinkedIn to build thought leadership?
Question 8(Required)
- A. Memes and entertaining videos
- B. Infographics and long-form articles showcasing industry insights and case studies
- C. Giveaways and promotional offers
- D. Short videos with trending audio

Q9. In the context of crisis management on social media, which of the following steps is most crucial when handling a PR issue or negative comments?
Question 9(Required)
- A. Deleting all negative comments as soon as possible
- B. Ignoring the comments to avoid drawing attention to the issue
- C. Responding promptly and transparently, acknowledging the issue, and providing a solution or next steps
- D. Running a paid campaign to drown out the negative feedback

Q10. Which metric is most useful when determining whether your social media content is resonating with your target audience?
Question 10(Required)
- A. Number of impressions
- B. Engagement rate (likes, shares, comments, clicks, video views relative to total audience reached)
- C. Number of posts published
- D. Number of countries reached

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