Equinet Academy Alumni Spotlight and Reviews

Professional development meets fun & creativity – with some help from Mario, Luigi & Toad! 😆

I’ve just attended a two-day “𝗔𝗜 𝗶𝗻 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴” course at and I’m walking away with lots of incredible learnings. I’ll be honest: Like many marketers, I’ve had those moments of “AI anxiety”… overwhelmed trying to learn the many AI tools and wondering if these tools are here to replace us marketers. But after the training, I’ve realised that AI is actually here to supercharge my work, not take it away.

A few highlights from my “AI Sandbox” sessions:
🎵 I “hired” hashtag#Suno to compose a custom song for Yojee (and I’m happy to say my CEO, Mark Connell, actually loved it! 😉). 👉 Here’s the link to the song: https://lnkd.in/gsMpi-NT
🍄 I also transformed myself into a “Female Mario” to dance with Luigi and Toad using hashtag#GoogleWhisk.

Thanks to our trainer, Razy Shah, for making the content relevant and fun. And massive thanks to my boss, Mark, for letting me step away from the grind to level up. Now, I’m feeling inspired, slightly more “tech-savvy,” and ready to put these tools to work!

hashtag#DigitalMarketing hashtag#AI hashtag#Yojee hashtag#ContinuousLearning hashtag#EquinetAcademy hashtag#GenerativeAI hashtag#MarketingInnovation hashtag#FutureOfWork hashtag#BePartOfSomething

It was a day of Google Review on Google My Business by Hatta Aziz at Equinet Academy surprisingly not many businesses doing this service when it’s one of the best way to locate small businesses such as F&B, consulting services etc.

Whatare the interesting takeaways?
💡 Don’t play, play, keep changing your business name offering and category can invoke being spamy and you will get suspended from your account. So, be intentional with any changes.

💡Fill up as many details such as opening hours, categories, special offerings, contact details to social channels.

💡Post about your offerings and brand with SEO keywords. It can be informational as you are writing for a machine. Each location if your business needs it’s own posts. You may Reuse done information but cater to the location.

💡 Make sure your location is verified and you need to provide pictures and same correct information across all your channels. Else it could be a long waiting game. That’s why using Hatta’s service may be an option when you have a hard to verify business.

💡 Have positive reviews to support your business with reviews and pictures.

💡Balance all these with good trends and SEO monitoring to ensure your business is found and comes up high in the Google Search. It’s long tail game that can yield results for small business.

hashtag#SEO hashtag#SEOmarketing hashtag#GoogleMyBusiness

Spending hours grouping keywords manually while your competitors are already using AI to dominate search results?

Here’s the truth: SEO has fundamentally changed.

Google doesn’t care about keyword density anymore.

It cares about whether you genuinely understand what your audience needs and if you have the authority to deliver it.

Search engines now use AI to analyze entity relationships, user intent, and topical authority. If you’re still optimizing for keyword frequency, you’re playing a game that ended two years ago.

The new game? Training AI to reflect your genuine expertise and build trust with search engines.

Think of AI as your research analyst who works 24/7.

Here’s the collaboration model that’s working:

You (the human): Define goals, add context, supervise quality, make strategic decisions

AI (the assistant): Analyze data, identify patterns, generate first drafts, maintain consistency

Here are 4 practical ways to integrate AI into your SEO workflow right now:

1. Automated Keyword Clustering

Stop manually grouping keywords.

Use AI to cluster them by semantic similarity and user intent.

What took 3 hours now takes 15 minutes.

2. Competitor Content Analysis

Feed AI your top 10 competitors’ URLs.

Ask it to summarize their themes, identify content gaps, and reveal positioning opportunities you missed.

3. Content Audits at Scale

Let AI analyze your existing content for missing entities, thin sections, tone inconsistencies, and internal linking opportunities.

It catches what you’d miss in manual reviews.

4. Train Your AI Assistant

This is the step most people skip.

Before scaling, teach your AI three things:

Your brand tone (professional? conversational? authoritative?)

Your SEO style rules (title lengths, heading structure, linking strategy)

Your core messaging values (trust, expertise, transformation)

Untrained AI creates generic noise. Trained AI builds brand trust.

Your role isn’t disappearing.

It’s evolving from manual execution to strategic guidance.

You define what matters. AI handles the heavy data lifting.

The SEO professionals winning right now aren’t the ones with the best keyword tools.

They’re the ones who’ve figured out how to collaborate with AI to establish genuine topical authority.

What’s been your biggest challenge (or win) using AI in your SEO workflow?

Drop a comment, and let’s learn from each other.

Thanks to Dylan Sun, Kevin Dam and Razy Shah for putting this workshop together. Thanks Equinet Academy

Nice connecting and reconnecting with Valerie Chow, Gladys Ng, Miki Kong 🦂 and Weng Yan YIP

𝐄𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐀𝐈 𝐢𝐧 𝐒𝐄𝐎 𝐚𝐧𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧

Today’s digital marketer faces an ever-advancing landscape where content creation, SEO, and AI now intersect more closely than ever before.

Attending the 𝐅𝐫𝐞𝐞 𝟏-𝐃𝐚𝐲 𝐀𝐈 𝐢𝐧 𝐒𝐄𝐎 & 𝐏𝐫𝐨𝐦𝐩𝐭 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐟𝐨𝐫 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩 by Equinet Academy reminded me how much the digital landscape has shifted, and how important it is to keep learning, unlearning and relearning.

𝐒𝐨𝐦𝐞 𝐤𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐰𝐨𝐫𝐤𝐬𝐡𝐨𝐩:
• Using AI prompts strategically to improve SEO keyword research and topic clustering
• Crafting AI-assisted outlines that enhance content relevancy and ranking potential
• Integrating AI tools seamlessly into marketing workflows to boost productivity without losing authenticity

AI is transforming how we research, write, and optimise content. Yet, the heart of good marketing still lies in human insight – understanding people, their search intent, their motivations, and how they connect with stories that feel authentic.

What stood out most for me wasn’t just the technical side of prompt engineering, but how it challenges us to 𝘵𝘩𝘪𝘯𝘬 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘭𝘺:

✔️How do we ask better questions to get better answers?
✔️How can AI help us write for humans, not just for algorithms?
✔️How do we retain empathy and creativity in a world of automation?

Beyond the workshop, it was uplifting to reconnect with Valerie Chow and Sheng Wei SHI Manfred, and a pleasant surprise to bump into Miki Kong 🦂 along this journey of upskilling and rediscovery. Catching up with Kevin Dam and Razy Shah made the day even more special.

Every conversation reminded me that learning is not a solo act – it’s a shared experience. We grow when we learn with others, not just from them.

For marketers seeking to stay ahead, AI is not about replacing creativity. It’s about refining it and helping us tell better stories, backed by data and intent.

Here’s to continuous curiosity, open minds, and embracing new tools not to replace what we do best, but to refine how we create meaning in our work.

hashtag#AI hashtag#SEO hashtag#DigitalMarketing hashtag#ContentCreation hashtag#Upskilling hashtag#PromptEngineering

PREV: https://lnkd.in/gF8yJiNs

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hashtag#gladysɴg
Connect with Me : Gladys Ng
What Others Say : https://lnkd.in/g3HWnzqr