SingHealth’s HealthXchange Portal SEO Rankings Increased After an SEO Site Revamp BACKGROUND It started out when HealthXchange.com.sg, a content hub for trusted health tips tailored for Asia (by Singapore’s largest academic medical centre, SingHealth), was undergoing...
How A Commercial Printing Company Lowered Cost Per Conversion by 4.5 Times Company Background ExpressColour is a boutique local commercial flyer/postcard/brochure printing company based in Singapore. For over 25 years, ExpressColour had been relying on traditional...
Property Agent Decreased Cost Per Lead by $150 by Applying Best Practices PropNex Property agent Dominic Lee has been launching multiple Google AdWords campaigns on multiple new launch properties for the past year since 2016. The average cost per click (CPC) was high...
How Linda Mandarin Reduced Facebook Ads CPA by Almost 50% with a Simple A/B Test Background Information Linda Mandarin, Chinese Edge, and Korean Explorer form a local language school offering Chinese and Korean language classes for corporate and individuals. Having...
40+ Landing Page Best Practices Guide WHAT IS INCLUDED IN THIS DOWNLOAD? Landing pages are, generally speaking, any page that a user lands on after clicking a search result or advertisement. The goal of a landing page is normally to direct a user to take an action:...
How to Develop Buyer Personas eBook WHAT IS INCLUDED IN THIS DOWNLOAD? In this walk-through guide for developing a persona profile, we cut through the fluff and serve you real, actionable insights that you can apply directly to your business. After reading this guide,...
On-Page SEO – Keyword Optimisation Cheatsheet What is Included in This Download? Keyword optimisation comes after you have conducted keyword research and built your list of target keywords. However, there is a fine balance to strike between optimising your pages...
20 Google Search and Display Ads Best Practices Checklist What is Included in This Download? With Google monopolising the search marketing scene by accounting for 72% of the global search traffic (source: NetMarketShare) it’s no surprise that the Google Ads paid...
22 Must-Have Elements in a Blogpost (Template) What is Included in This Download? Writing a blogpost can be daunting and mentally exhausting, especially if you are experiencing writer’s blog and struggling to deliver your work on schedule. At times like these, having...
Safety Management Measures at Equinet Academy *Updated on 25 March 2022* As part of the recent updates to the easing of community Safe Management Measures (SMMs) announced on 24 March, we would like to inform you that in-person classes after 29 March 2022 will proceed...
