Digital Marketing Blog
Gain Digital Insights
Featured Articles
120 Types of Digital Content for Your Next Content Marketing Campaign
There is one thing that any website needs, and that is content. There is a vast assortment of content types for any website to showcase. The challenge is for us to know when to utilise them. To be effective in employing the various types of content, one must...
What is Digital Marketing and Digital Marketing Strategy? (With Examples)
Claim Your FREE Digital Marketing Strategy eBook! Learn how to develop and implement an effective digital marketing strategy in 5 simple steps. Equinet Academy respects your privacy and...
Learn SEO Tutorial: Step-By-Step SEO Guide for Beginners
In this comprehensive SEO tutorial for beginners, we will cover the essential fundamentals of Search Engine Optimisation. This tutorial is divided into 3 sections: Section 1: Introduction to Search Marketing Section 2: Internal SEO (On-page SEO) Section 3: External...
Latest News
In-person Classes to Continue as COVID-19 Measures Tighten
*Updated on 25 March 2022* As part of the recent updates to the easing of community Safe Management Measures (SMMs) announced on 24 March, we would like to inform you that in-person classes after 29 March 2022 will proceed as scheduled. Additional Covid-19...
SkillsFuture Singapore (SSG) Funding Revision From 1 Jan 2022
SkillsFuture Singapore has recently announced that as part of their ongoing efforts to ensure that their funds and resources are focused towards training that delivers stronger employment outcomes, they will be revising their funding subsidies. The revision will...
Phase 2 (Heightened Alert) In-person Classes Conversion to E-learning
Dear Trainees, In light of the recent announcement from MOH about the reversion to Phase 2 (Heightened Alert) measures, we would like to inform you that all in-person classes up till 18 August 2021 will be converted to e-learning classes. This is due to the dining...
Latest In The Blog
How to Choose a Good Google Ads SEM Agency in Singapore
Finding the right Google Ads SEM agency in Singapore can make or break your online advertising efforts. You must choose the best partner to manage your Google Ads campaigns if you want your business to thrive. While this sounds simple, choosing a Google ads agency can...
Content Creation 101: Understanding the Basics
Welcome to the transformative world of digital content creation, an indispensable skill in today's digital landscape. Whether you're a new blogger, an aspiring social media influencer, or a business looking to enhance your brand, this guide will lead you through the...
SEO Packages, Pricing, and Costs: A Comprehensive Guide
In Singapore's fiercely competitive online space, businesses are constantly battling it out for top positions on search engines. To stand out from the crowd, these companies heavily rely on search engine optimisation (SEO) strategies. Understanding the pricing of SEO...
5 Steps to Set Up Effective Digital Marketing Campaigns
What is a Digital Marketing Campaign? A digital marketing campaign is a marketing effort for the digital or online channels of your brand or company. This can help to boost and drive engagement, conversion, revenue, or whatever you set your ultimate goal as. Ever come...
Copywriting 101: A Beginner’s Guide to the Art of Persuasive Writing
Copywriting is a term widely used in marketing and advertising. Even if you don't work in either of these fields, it's likely that you've heard of copywriting because of the surge in popularity of online content and its growing importance amongst content creators...
Copywriting vs. Content Writing: Understanding the Key Differences
Have you been using copywriting and content writing interchangeably? If so, you might be doing your business a huge disservice. Copywriting and content writing are completely different skill sets, but you’d need both if you want your marketing strategy to be...
Beginner’s Guide to Facebook Marketing and Advertising
1.1 What is Facebook and Facebook Marketing? Formed in 2004, Facebook has grown exponentially into a worldwide platform for social connections and more relevantly, a successful platform to promote businesses and brands. With an estimated 2.96 billion active monthly...
12 Copywriting Tools to Help You Write Better Copy
Writing copy is part and parcel of running a business. However, what sets companies apart is the ability to write copy that communicates clearly and ultimately converts. For example, when promoting your products or services, it is not enough to only state what the...
The Essential Social Media Content Creation Guide
Creating social media content can be quick and easy. After all, you can update your brand’s Facebook, Instagram, TikTok, X, or LinkedIn accounts in mere minutes, using just your mobile device. Producing effective social media content, however, is another matter...
15 Types of Social Media Content That Work (With Examples)
Why Create Content? Creating content for your social media is a key element in designing an effective digital marketing strategy. Social media content can be anything from gifs, videos, images, text posts, to blog articles as long as it is relevant and aligned with...
What Are Meta Tags and How Do They Impact Your SEO Rankings?
Meta tags are an essential component of Search Engine Optimisation (SEO) because they determine how a web page is displayed and whether it ranks well on search engines or not. Often confused with meta descriptions, they are only seen by search engines and website...
Facebook Live: A Step-by-Step Guide to Grow Your Business
In today’s crowded social media scene, many businesses and individuals have struggled to stand out and reach their target audiences. However, a number of the aforementioned groups have found a great way to do just that - livestreaming. Livestreaming has blown up in...
7 Simple Yet Effective Copywriting Tips to Start Writing Better Copy
1.1 What is Copywriting? Copywriting refers to creating content in the form of text, also known as 'copy,' that persuades readers to take a specific action. Copy can be long, like blog posts and articles, or short, like a slogan or tagline for an advertisement....
21 Quick Social Media Content Ideas for Your Brand
Have you hit a brick wall trying to come up with content ideas for your social media marketing campaigns? You’re not alone. Coming up with creative, interesting, and relevant content for your social media channels can be a major pain for marketers. In this article,...
Digital Marketing vs Traditional Marketing: Which Should You Choose?
Behind the doors of a successful business lies effective marketing efforts; be it digitally or traditionally. Over the past three decades, there have been endless debates over whether Digital or Traditional Marketing is better. Some would even say that one is more...
20 Must-Have Digital Marketing Tools To Grow Your Business
Many businesses aim to grow and succeed globally, taking advantage of the borderless interactions the online space affords us. To do this effectively, you need to master the art of digital marketing. Digital marketing has become mandatory for businesses to succeed,...
How To Go Viral On Social Media
Are you a digital marketer, advertising manager, or content creator? If so, chances are you wanted your content to go viral at some point, but it didn't. Many online business owners and social media managers desire the publicity and expansion going viral brings. In...
How to Use Google Analytics 4 (GA4) For Beginners
What is Google Analytics? Google Analytics (GA) is a free analytics tool from Google that gives you an in-depth look at your website’s performance. This includes site traffic, backlinks, position tracking, page speed and more factors you need to know to improve your...
What is Digital Advertising? (With Examples)
Did you know that by 2026, the global digital advertising and marketing market is predicted to reach $786.2 billion? Connectivity is causing the world to expand dramatically. This noteworthy advancement speaks volumes about the pace at which we enter the tech era. How...
4 Social Media Platforms to Start Advertising Your Business
Social media advertising is an excellent tool for your business, potentially reaching millions of people in a short time. However, you need to know how to use it effectively to truly reap all of its benefits. In this guide, you will learn about the benefits of...
Important Digital Marketing Metrics to Prioritise for Your Business
Digital marketing is an essential part of any modern business's marketing strategy, and tracking the right metrics can help you understand the effectiveness of your campaigns and make necessary adjustments. However, with so many metrics to choose from, it can be...
5 Best Practices for Copywriting on Social Media (With Examples)
Social media is an undeniable force when it comes to digital marketing. With approximately 4.74 billion people currently being active social media users worldwide — more than half of the world’s population — social media has turned into a prominent tool for marketing...
9 Proven Small Business Digital Marketing Strategies that Achieve Results
5 billion. That’s how many people use the internet today, according to Statista. The digital revolution has opened up a rich vein of opportunities for business owners in terms of reach. Small businesses are looking to leverage ways to bring in business without...
How To Write An Engaging Social Media Post
Take a scroll through your social media channel of choice, what do you see? There’s a high probability that your news feed is filled with countless, and what might seem endless, written posts, pictures, and videos. While that might bring entertainment to you as a...
The 4 Most Important Social Media Goals and Objectives
Social media has come a long way from the days of social networking sites MySpace and Friendster. What was once a platform to build a virtual community of friends has developed into a vital business tool - one that must not be underestimated by marketers and business...
How to Effectively Hire and Manage a Digital Marketing Agency
When it comes to running a business, choosing the right digital marketing agency to propagate your digital marketing efforts can mean the difference between success and failure. Among the many success stories, there are also pockets of horror stories that are sure to...
How to Create a Great Facebook Business Page (2022)
Facebook, the world’s biggest social media platform, has become a crucial tool for businesses to expand their marketing efforts and build substantial awareness around their brand. There are millions of businesses already using Facebook to market their products and...
Guide To Writing Content Briefs
1. The Importance of Content in Marketing Digital marketing, just like the platforms it operates through, is ever-evolving and comprises many supplementary aspects. An increasingly important segment within digital marketing is content marketing. Content marketing...
Guide to Creating a Content Calendar
For access to a free Content Calendar Template, visit our new e-learning portal and sign up for a free account today. You will also gain free access to our Digital Marketing Essentials course, where we break down the fundamentals of digital marketing for you. What is...
Ad Copy and Creative Best Practices Guide to Make Your Ads More Engaging
With the prevalence of the internet and social media, advertising a brand and its products has never been easier. Any brand can promote their products and reach a wider audience, gaining new customers and fans every day. However, with this new ease and accessibility,...
17 Actionable Tips on How to Write an Engaging Blogpost
Creating blog posts is one of the best ways to increase traffic, brand awareness, conversions, and authority in your industry. Longform content is not only more SEO-friendly, but it is also more useful to your audience, especially when they are seeking out information...
How to Create a Social Media Marketing Strategy
Does your social media marketing strategy need an update? Consider giving your social media marketing efforts a boost — by implementing these advanced social media marketing strategies. Staying stagnant is no longer an option in today’s fast-moving social media world....
How to Start Marketing on Facebook
Facebook, the world’s biggest social media platform, has become an essential in any social media strategy. The platform has made it incredibly straightforward for businesses to utilise it as a marketing tool and there are many aspects to it that can help your business...
How to Write Engaging Blog Content (Best Practices)
Content is the lifeblood of digital marketing. In this day and age, where an endless stream of content is readily available for anyone to find and consume, it is crucial to create well-written and engaging content to stand out from the crowd. While there is a...
120 Types of Digital Content for Your Next Content Marketing Campaign
There is one thing that any website needs, and that is content. There is a vast assortment of content types for any website to showcase. The challenge is for us to know when to utilise them. To be effective in employing the various types of content, one must...
What is Social Media Listening — and Why It Matters
Keen to boost your social media marketing performance? Gain fresh insights on social media listening and how it helps your business thrive online. If you're looking to learn the basics of social media marketing, take a look at our article on how to create a social...
11 Ways to Improve your SEO Rankings on Google
Over 8.5 billion searches are made on Google each day. It’s therefore no surprise that Search Engine Optimisation (SEO) has quickly become a mandatory tactic in today’s digital marketing landscape. When done right, SEO is cost-efficient and wholly effective. Whether...
SEO or SEM? – Examples, Differences, Pros & Cons (Comparison Table)
SEO, SEM, and PPC. These terms have been used interchangeably for the longest time. But are they really the same? This article aims to iron out the definition of each discipline and provide you with a clearer understanding on the features, differences, pros, and cons....
In-person Classes to Continue as COVID-19 Measures Tighten
*Updated on 25 March 2022* As part of the recent updates to the easing of community Safe Management Measures (SMMs) announced on 24 March, we would like to inform you that in-person classes after 29 March 2022 will proceed as scheduled. Additional Covid-19...
How To Carry Out Trendjacking Like A Content Marketing Rockstar
Trendjacking, also known as newsjacking, is the opportunity to capitalise and exploit a current topic. It breaks the information or hashtags to strengthen one’s brand association with its core target audience, attract sales leads and generate profitable...
What is Social Media Content — and How Can it Help Your Brand?
Have you wondered how the phrase “Content is king” became popular? We can thank Bill Gates, who used this very phrase as the title of his 1996 essay, where he declared: “Content is where I expect much of the real money will be made on the Internet…” Decades later,...
How to Create Winning Social Media Campaigns
It’s easy to think of today’s social media marketing landscape as the Wild West, where unpredictability is the name of the game, and rules are made to be broken. Yet — as any seasoned digital marketer knows — a successful social media campaign has little to do with...
The Art and Science Behind Emotional Storytelling in Content Marketing
Storytelling defined Who doesn’t love a good story? Jonathan Gottschall, an author aptly puts it: “We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” So, how do we apply storytelling in...
SkillsFuture Singapore (SSG) Funding Revision From 1 Jan 2022
SkillsFuture Singapore has recently announced that as part of their ongoing efforts to ensure that their funds and resources are focused towards training that delivers stronger employment outcomes, they will be revising their funding subsidies. The revision will...
Tom Goh on MONEY FM 89.3 – “Why It Matters: How to choose the right digital marketing agency for your business”
In case you missed it, our very own Thomas Goh, Curriculum Developer and Instructor at Equinet Academy shared his tips and advice for finding the right digital marketing agency on MONEY FM 89.3's The Breakfast Huddle. Hiring a digital marketing agency can be an...
Top 10 Content Marketing Agencies in Singapore
“Content is king” — a phrase you might’ve heard if you’re in the world of digital marketing. When done right, content marketing can build brand awareness and loyalty, generate leads, and increase your conversion rate. It’s at the heart of any digital marketing...
Top 10 Social Media Marketing Agencies in Singapore
In this day and age, social media marketing is an essential part of almost any digital marketing strategy. A good social media marketing plan allows your business to boost its visibility, build relationships, and even increase your customer base. However, social media...
Top 10 Web Design and Development Agencies in Singapore
Websites are critical to any business and its digital marketing efforts. From expanding your digital presence, to establishing credibility and legitimacy, websites serve many purposes and can grow your new or small businesses largely. Oftentimes, they serve as a...
Top 10 SEO Agencies in Singapore
Search Engine Optimisation (SEO) is a necessary part of any digital marketing strategy. If you’re looking to hire an agency for your SEO efforts but are stuck on which agency to choose, the following list might help steer you in the right direction. We’ve done the...
Top 10 Digital Marketing Agencies in Singapore
The process of hiring a digital marketing agency is never an easy one. This industry has hundreds of agencies in Singapore alone, with many specialising in different areas, and picking the right one is often a confusing and daunting task. The research involved can be...
Never Miss a Post
Receive the latest blog articles right into your inbox.