What are the most important GA4 metrics you should always keep an eye on? Understanding visitor behaviour is crucial If you run a website or operate a business online. But with the wide range of metrics Google Analytics 4 provides, it can be overwhelming to know which...
How to Use Google Analytics 4 (GA4) For Beginners What is Google Analytics? Google Analytics (GA) is a free analytics tool from Google that gives you an in-depth look at your website’s performance. This includes site traffic, backlinks, position tracking, page speed...
Multi-Channel Attribution Models Explained What is Multi-Channel Attribution? Put simply, multi-channel attribution is giving relative credit to the channels which played a part in securing a conversion. For example, in a soccer match, we have the goal keeper,...
