What is Content Marketing and Why is It Important? (With Examples) This article was last updated on 6 August 2019. Content Marketing. In recent years, this term has been overly used, abused, and confused with other forms of marketing. What exactly is content marketing...
How Much Does It Cost To Advertise On Facebook? The fundamentals of Facebook advertising is based on an “Auction Model”. What this means is that you are essentially competing with other people that are advertising on Facebook (also known as “Advertisers”), and the...
Why is SEO Marketing Important For Your Business? If you are bringing your brick and mortar store online or planning to launch an eCommerce store, having a marketing strategy in place would increase your chances of success. Today, many businesses evolving by ramping...
Should You Hire an SEO Agency? Here Are 3 Things I’ve Learnt Search Engine Optimisation (SEO) services are in high demand in Singapore, with over 480 and 720 monthly searches for the terms “seo agency” and “seo services” respectively. If...
13 Useful SEO Tools That Are Completely Free Doing SEO for a website isn’t as easy as “writing an article and praying that Google picks it up”. Instead, a lot goes on behind the scenes to help content rank on search engine results pages (i.e. SERPs). For example, this...
200+ Digital Marketing Tools, Software, and Platforms [An Extensive List] Whether you’re running a social media marketing, email marketing, or any digital marketing campaign, it’s always handy to have a couple of ready-to-use tools in your arsenal. This...
5 Free and Paid Social Media Analytics Tools If you’re new to social media marketing, we recommend taking a look at our guide which provides a detailed insight into the topic. Any business that uses social media among its online tools needs to be sure it’s also...
4 Sneaky Ways To Spy on Your Competitor’s Facebook Ads Always wanted to find out what are your competition is doing on Facebook? Now you can. With these 4 tips, you can potentially uncover a treasure trove of information that you can potentially use to optimise...
10 SEO Copywriting and Content Writing Best Practices New to Search Engine Optimisation (SEO)? Check out our detailed guide on what it is here. Ranking your website on the first page of Google isn’t as straightforward as it was back then (before Hummingbird and...
What is Digital Marketing Transformation and How to Embrace It Today’s consumers are increasingly “digital”, with an 85 percent smartphone adoption rate in Singapore – Google, The Consumer Barometer, and Singaporean consumers spending an average of 12hr 42 min...
![200+ Digital Marketing Tools, Software, and Platforms [An Extensive List]](https://www.equinetacademy.com/wp-content/uploads/Digital-Marketing-Tools-Software-and-Platforms-An-Extensive-List-cover-1080x675.jpeg)
