What is SEO Marketing and How Does It Work? What is SEO? Search Engine Optimisation (SEO) is the practice of increasing a website’s visibility or ranking position on the organic or natural search engine results pages. Every time you perform a search on Google, Google...
Additional Course Funding Support from Singapore Budget 2020 The Singapore 2020 budget was announced on 18 Feb 2020. Here’s how it will benefit Singaporeans and Equinet’s learners. SkillsFuture Credit top-up for Singaporean Individuals SkillsFuture Enterprise Credit...
The 6 Steps To Building A Social Media Marketing Framework Social media is ubiquitous. Look at the screen of the smartphone of the person nearest to you. Chances are that he or she would be perusing a social networking site like Facebook, Instagram, TikTok, LinkedIn...
Advisory Note on COVID-19 Virus: Precautions and Steps Taken by Equinet Update as of 12 Mar 2020 MOH has updated us that the case on the 27-28 Feb has been deemed low risk. We are unable to divulge sensitive personal details of our attendees. However, according to our...
10 Major Content Marketing Trends For 2020 The digital marketing landscape keeps getting tougher every passing year. However, it also presents immense opportunities for marketers with half of the world’s population now online. Content marketing has emerged as one of...
What are the Benefits of Social Media Marketing? Is Social Media Marketing the best digital marketing strategy for you? Why should you consider it over other strategies like Search Engine Optimisation (SEO), or Search Engine Marketing (SEM)? Social Media Marketing...
What is Content Marketing and Why is It Important? (With Examples) This article was last updated on 6 August 2019. Content Marketing. In recent years, this term has been overly used, abused, and confused with other forms of marketing. What exactly is content marketing...
How Much Does It Cost To Advertise On Facebook? The fundamentals of Facebook advertising is based on an “Auction Model”. What this means is that you are essentially competing with other people that are advertising on Facebook (also known as “Advertisers”), and the...
Why is SEO Marketing Important For Your Business? If you are bringing your brick and mortar store online or planning to launch an eCommerce store, having a marketing strategy in place would increase your chances of success. Today, many businesses evolving by ramping...
Should You Hire an SEO Agency? Here Are 3 Things I’ve Learnt Search Engine Optimisation (SEO) services are in high demand in Singapore, with over 480 and 720 monthly searches for the terms “seo agency” and “seo services” respectively. If...
