What is Social Media Marketing? Wonder how you can tap on social media marketing? Keen to take baby-steps in growing your brand and expanding your business on Facebook, LinkedIn, Instagram, YouTube, Twitter or Pinterest? Social media is now mainstream media. With...
20 Types of Email Marketing Subject Titles That Can Improve Your Click Through Rates If you’re new to Email marketing, we recommend taking a look at our Comprehensive Guide to Developing an Email Marketing Strategy. Crafting a good email can be stressful,...
How to Conduct Keyword Research for SEO (A 4-Step Process) In this article, we will cover what is keyword research, how to conduct it, and how to develop a keyword research document to inform your content strategy and website architecture. What is Keyword Research?...
22 Must-Have Elements in Your Blog Post + Template Writing a blogpost can be a gruelling task, especially if you’re experiencing writer’s block and rushing to complete it by the deadline. On top of peeling through your brains and finding the right words to...
15 Key Social Media Statistics for Singapore Digital Marketers (With Analysis) Social media platforms in Singapore have come a long way since Friendster and Myspace. In this article, we take a look at the key social media usage and engagement statistics relative to...
Why You Need an Integrated SEO Marketing Strategy A Search Engine Optimisation (SEO) strategy is a blueprint or master plan to achieve top organic search engine rankings and visibility for a brand. As this is an intermediate to advanced level article, we recommend...
What is SEM? A Guide To Getting Started With Search Engine Marketing Search Engine Marketing (SEM) is intent-based advertising that can help advertisers gain high quality traffic to their websites. Unlike Search Engine Optimisation which focuses on increasing your...
The State of Digital Marketing in Singapore 2018 [Infographic] In line with our vision to equip every digital marketer with the job-related skills sets they need to succeed, Equinet Academy partnered with CoolerInsights to conduct a survey of 200 respondents that...
10 Winning Ways To Use Instagram Stories (Like an Influencer) If you’re new to social media marketing, we recommend taking a look at our guide first which provides a detailed insight into the topic. Why Instagram? Instagram is one of the fastest growing social...
What is PPC? A Beginner’s Introduction to Pay-per-Click Marketing If you’re new to digital advertising, you may have heard about pay-per-click (PPC) advertising and a variety of buzz words related to internet marketing or digital marketing being thrown around....
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