Why You Need an Integrated SEO Marketing Strategy A Search Engine Optimisation (SEO) strategy is a blueprint or master plan to achieve top organic search engine rankings and visibility for a brand. As this is an intermediate to advanced level article, we recommend...
What is SEM? A Guide To Getting Started With Search Engine Marketing Search Engine Marketing (SEM) is intent-based advertising that can help advertisers gain high quality traffic to their websites. Unlike Search Engine Optimisation which focuses on increasing your...
The State of Digital Marketing in Singapore 2018 [Infographic] In line with our vision to equip every digital marketer with the job-related skills sets they need to succeed, Equinet Academy partnered with CoolerInsights to conduct a survey of 200 respondents that...
10 Winning Ways To Use Instagram Stories (Like an Influencer) If you’re new to social media marketing, we recommend taking a look at our guide first which provides a detailed insight into the topic. Why Instagram? Instagram is one of the fastest growing social...
What is PPC? A Beginner’s Introduction to Pay-per-Click Marketing If you’re new to digital advertising, you may have heard about pay-per-click (PPC) advertising and a variety of buzz words related to internet marketing or digital marketing being thrown around....
A Comprehensive Guide to Hiring a Digital Marketing Agency Engaging a digital marketing agency can be a big step and a huge investment, with many companies offering packages at eye-watering prices. The market in Singapore is fairly saturated and people are wary of the...
A Comprehensive Guide to Developing an Email Marketing Strategy Welcome to the Email Marketing & Customer Relationship Management strategy guide. This guide aims to empower you with the knowledge and skills required to develop a strategy for your email marketing...
Digital Advertising Strategy Guide (Flowchart Included) What is Digital Advertising? Digital Advertising is a medium of digital marketing that uses any form of digital ads to deliver marketing messages including, but not limited to display and video adverts, paid...
A 4-Step Digital Marketing Strategy Framework This article aims to equip you with a fundamental understanding of what digital marketing is, how successful companies are doing it, and what processes are required in place to ensure a successful digital strategy for your...
Singapore Digital Marketing Experts Share Their Insights, Case Studies, and Examples Having knowledge in digital marketing is the new sexy, especially here in Singapore. When someone casually asks you what you’re currently doing and you say “digital...
![The State of Digital Marketing in Singapore 2018 [Infographic]](https://www.equinetacademy.com/wp-content/uploads/The-State-of-Digital-Marketing-in-Singapore-Infographic-1080x675.jpeg)
