15 Key Social Media Statistics for Singapore Digital Marketers (With Analysis) Social media platforms in Singapore have come a long way since Friendster and Myspace. In this article, we take a look at the key social media usage and engagement statistics relative to...
Why You Need an Integrated SEO Marketing Strategy A Search Engine Optimisation (SEO) strategy is a blueprint or master plan to achieve top organic search engine rankings and visibility for a brand. As this is an intermediate to advanced level article, we recommend...
What is SEM? A Guide To Getting Started With Search Engine Marketing Search Engine Marketing (SEM) is intent-based advertising that can help advertisers gain high quality traffic to their websites. Unlike Search Engine Optimisation which focuses on increasing your...
The State of Digital Marketing in Singapore 2018 [Infographic] In line with our vision to equip every digital marketer with the job-related skills sets they need to succeed, Equinet Academy partnered with CoolerInsights to conduct a survey of 200 respondents that...
10 Winning Ways To Use Instagram Stories (Like an Influencer) If you’re new to social media marketing, we recommend taking a look at our guide first which provides a detailed insight into the topic. Why Instagram? Instagram is one of the fastest growing social...
What is PPC? A Beginner’s Introduction to Pay-per-Click Marketing If you’re new to digital advertising, you may have heard about pay-per-click (PPC) advertising and a variety of buzz words related to internet marketing or digital marketing being thrown around....
A Comprehensive Guide to Hiring a Digital Marketing Agency Engaging a digital marketing agency can be a big step and a huge investment, with many companies offering packages at eye-watering prices. The market in Singapore is fairly saturated and people are wary of the...
A Comprehensive Guide to Developing an Email Marketing Strategy Welcome to the Email Marketing & Customer Relationship Management strategy guide. This guide aims to empower you with the knowledge and skills required to develop a strategy for your email marketing...
Digital Advertising Strategy Guide (Flowchart Included) What is Digital Advertising? Digital Advertising is a medium of digital marketing that uses any form of digital ads to deliver marketing messages including, but not limited to display and video adverts, paid...
A 4-Step Digital Marketing Strategy Framework This article aims to equip you with a fundamental understanding of what digital marketing is, how successful companies are doing it, and what processes are required in place to ensure a successful digital strategy for your...
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