20 Google Ads Search and Display Ad Best Practices (Checklist Included) Creating an attention-grabbing, emotion-evoking ad creative can be one of the most daunting tasks a marketer can undertake. Nevertheless, a powerful ad creative can be one of the best investments...
On-Page SEO – Keyword Optimisation Guide With Search Engine Optimisation (SEO), keyword optimisation comes after you have conducted keyword research and built your list of target keywords. (Free bonus On-Page SEO Keyword Optimisation Cheatsheet here.)...
The A-Z Glossary of SEO Terms & Definitions (PDF Download Available) Welcome to the A-Z Glossary of SEO Terms & Definitions. You may use the search bar below to filter the table of SEO terms, then click on the search results to navigate to the definition....
How to Create SEO Backlinks in 4 Steps In Search Engine Optimisation (SEO) terms, a link/backlink/inbound link is a hyperlink from one website to another. Link building refers to the effort of acquiring these links to improve a website’s rankings on the search engine...
A Winning 6-Step Social Media Marketing Strategy Are you hiring an intern to manage your company’s social media channels? Or outsourcing social media marketing to the cheapest vendor you can find? Perhaps that’s why social media marketing isn’t generating that ROI...
5 Things to Check Before Hiring Any SEO Agency So you’ve done weeks of research and consultations from various Search Engine Optimisation (SEO) consultants. If you’re on your final step to choosing your desired SEO agency, do this 5-step checklist first before...
How to Rank on Google Without Backlinks I think you will agree with me that getting backlinks is never the easiest undertaking when it comes to Search Engine Optimisation (SEO). It has gotten even harder in recent years, as Google stepped up its policing efforts on...
4 Pro Keyword Research and Analysis Tips Keyword research is the process of discovering what your customers are searching for in order to optimise and increase content visibility on the search engine results pages. It’s one of the most important and high return...
What to Look Out For When Choosing a WordPress Theme When it comes to selecting a WordPress theme for your site, it can be tempting to go for the cheaper alternative – a free WordPress theme. If you’re seriously considering using a free theme, you should at least be...
How I Created a Website From Scratch in One Day About a week ago, a friend of mine challenged me to create a 10-page training room rental catalogue website from scratch in a day. So why did I value it at SGD$1,500? I took the rate Singaporean web design companies...
