Singapore Digital Marketing Experts Share Their Insights, Case Studies, and Examples Having knowledge in digital marketing is the new sexy, especially here in Singapore. When someone casually asks you what you’re currently doing and you say “digital...
Multi-Channel Attribution Models Explained What is Multi-Channel Attribution? Put simply, multi-channel attribution is giving relative credit to the channels which played a part in securing a conversion. For example, in a soccer match, we have the goal keeper,...
New Partnership With SMEPORTAL.SG – By SPRING Singapore Equinet Academy is proud to be a partner of SME Portal. We offer a range of digital marketing courses taught in-person in Singapore or online, across multiple disciplines, channels, and platforms. We have...
9 Social Media Contest Ideas You Can Immediately Use Social media is all the rage now. Every company has a Facebook Page, Instagram account, or Twitter account. However, many businesses find it a challenge to trigger consumer interest or increase social media...
20 Google Ads Search and Display Ad Best Practices (Checklist Included) Creating an attention-grabbing, emotion-evoking ad creative can be one of the most daunting tasks a marketer can undertake. Nevertheless, a powerful ad creative can be one of the best investments...
On-Page SEO – Keyword Optimisation Guide With Search Engine Optimisation (SEO), keyword optimisation comes after you have conducted keyword research and built your list of target keywords. (Free bonus On-Page SEO Keyword Optimisation Cheatsheet here.)...
The A-Z Glossary of SEO Terms & Definitions (PDF Download Available) Welcome to the A-Z Glossary of SEO Terms & Definitions. You may use the search bar below to filter the table of SEO terms, then click on the search results to navigate to the definition....
How to Create SEO Backlinks in 4 Steps In Search Engine Optimisation (SEO) terms, a link/backlink/inbound link is a hyperlink from one website to another. Link building refers to the effort of acquiring these links to improve a website’s rankings on the search engine...
A Winning 6-Step Social Media Marketing Strategy Are you hiring an intern to manage your company’s social media channels? Or outsourcing social media marketing to the cheapest vendor you can find? Perhaps that’s why social media marketing isn’t generating that ROI...
5 Things to Check Before Hiring Any SEO Agency So you’ve done weeks of research and consultations from various Search Engine Optimisation (SEO) consultants. If you’re on your final step to choosing your desired SEO agency, do this 5-step checklist first before...
