Guide to Creating a Content Calendar For access to a free Content Calendar Template, visit our new e-learning portal and sign up for a free account today. You will also gain free access to our Digital Marketing Essentials course, where we break down the fundamentals...
Ad Copy and Creative Best Practices Guide to Make Your Ads More Engaging With the prevalence of the internet and social media, advertising a brand and its products has never been easier. Any brand can promote their products and reach a wider audience, gaining new...
17 Actionable Tips on How to Write an Engaging Blogpost Creating blog posts is one of the best ways to increase traffic, brand awareness, conversions, and authority in your industry. Longform content is not only more SEO-friendly, but it is also more useful to your...
How to Create a Social Media Marketing Strategy Does your social media marketing strategy need an update? Consider giving your social media marketing efforts a boost — by implementing these advanced social media marketing strategies. Staying stagnant is no longer an...
How to Start Marketing on Facebook Facebook, the world’s biggest social media platform, has become an essential in any social media strategy. The platform has made it incredibly straightforward for businesses to utilise it as a marketing tool and there are many...
How to Write Engaging Blog Content (Best Practices) Content is the lifeblood of digital marketing. In this day and age, where an endless stream of content is readily available for anyone to find and consume, it is crucial to create well-written and engaging content...
120 Types of Digital Content for Your Next Content Marketing Campaign There is one thing that any website needs, and that is content. There is a vast assortment of content types for any website to showcase. The challenge is for us to know when to utilise them. To be...
What is Social Media Listening — and Why It Matters Keen to boost your social media marketing performance? Gain fresh insights on social media listening and how it helps your business thrive online. If you’re looking to learn the basics of social media...
11 Ways to Improve your SEO Rankings on Google Over 8.5 billion searches are made on Google each day. It’s therefore no surprise that Search Engine Optimisation (SEO) has quickly become a mandatory tactic in today’s digital marketing landscape. When done right, SEO is...
SEO or SEM? – Examples, Differences, Pros & Cons (Comparison Table) SEO, SEM, and PPC. These terms have been used interchangeably for the longest time. But are they really the same? This article aims to iron out the definition of each discipline and provide you...
