What is Social Media Content — and How Can it Help Your Brand? Have you wondered how the phrase “Content is king” became popular? We can thank Bill Gates, who used this very phrase as the title of his 1996 essay, where he declared: “Content is where I expect much of...
How to Create Winning Social Media Campaigns It’s easy to think of today’s social media marketing landscape as the Wild West, where unpredictability is the name of the game, and rules are made to be broken. Yet — as any seasoned digital marketer knows — a successful...
The Art and Science Behind Emotional Storytelling in Content Marketing Storytelling defined Who doesn’t love a good story? Jonathan Gottschall, an author aptly puts it: “We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all...
SkillsFuture Singapore (SSG) Funding Revision From 1 Jan 2022 SkillsFuture Singapore has recently announced that as part of their ongoing efforts to ensure that their funds and resources are focused towards training that delivers stronger employment outcomes, they...
Tom Goh on MONEY FM 89.3 – “Why It Matters: How to choose the right digital marketing agency for your business” In case you missed it, our very own Thomas Goh, Curriculum Developer and Instructor at Equinet Academy shared his tips and advice for...
Top 10 Content Marketing Agencies in Singapore “Content is king” — a phrase you might’ve heard if you’re in the world of digital marketing. When done right, content marketing can build brand awareness and loyalty, generate leads, and increase your conversion rate....
Top 10 Social Media Marketing Agencies in Singapore In this day and age, social media marketing is an essential part of almost any digital marketing strategy. A good social media marketing plan allows your business to boost its visibility, build relationships, and...
Top 10 Web Design and Development Agencies in Singapore Websites are critical to any business and its digital marketing efforts. From expanding your digital presence, to establishing credibility and legitimacy, websites serve many purposes and can grow your new or...
Top 10 SEO Agencies in Singapore Search Engine Optimisation (SEO) is a necessary part of any digital marketing strategy. If you’re looking to hire an agency for your SEO efforts but are stuck on which agency to choose, the following list might help steer you in the...
Top 10 Digital Marketing Agencies in Singapore The process of hiring a digital marketing agency is never an easy one. This industry has hundreds of agencies in Singapore alone, with many specialising in different areas, and picking the right one is often a confusing...