What is Social Media Listening — and Why It Matters Keen to boost your social media marketing performance? Gain fresh insights on social media listening and how it helps your business thrive online. If you’re looking to learn the basics of social media...
11 Ways to Improve your SEO Rankings on Google Over 8.5 billion searches are made on Google each day. It’s therefore no surprise that Search Engine Optimisation (SEO) has quickly become a mandatory tactic in today’s digital marketing landscape. When done right, SEO is...
SEO or SEM? – Examples, Differences, Pros & Cons (Comparison Table) SEO, SEM, and PPC. These terms have been used interchangeably for the longest time. But are they really the same? This article aims to iron out the definition of each discipline and provide you...
In-person Classes to Continue as COVID-19 Measures Tighten *Updated on 25 March 2022* As part of the recent updates to the easing of community Safe Management Measures (SMMs) announced on 24 March, we would like to inform you that in-person classes after 29 March 2022...
How To Carry Out Trendjacking Like A Content Marketing Rockstar Trendjacking, also known as newsjacking, is the opportunity to capitalise and exploit a current topic. It breaks the information or hashtags to strengthen one’s brand association with its core...
What is Social Media Content — and How Can it Help Your Brand? Have you wondered how the phrase “Content is king” became popular? We can thank Bill Gates, who used this very phrase as the title of his 1996 essay, where he declared: “Content is where I expect much of...
How to Create Winning Social Media Campaigns It’s easy to think of today’s social media marketing landscape as the Wild West, where unpredictability is the name of the game, and rules are made to be broken. Yet — as any seasoned digital marketer knows — a successful...
The Art and Science Behind Emotional Storytelling in Content Marketing Storytelling defined Who doesn’t love a good story? Jonathan Gottschall, an author aptly puts it: “We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all...
SkillsFuture Singapore (SSG) Funding Revision From 1 Jan 2022 SkillsFuture Singapore has recently announced that as part of their ongoing efforts to ensure that their funds and resources are focused towards training that delivers stronger employment outcomes, they...
Tom Goh on MONEY FM 89.3 – “Why It Matters: How to choose the right digital marketing agency for your business” In case you missed it, our very own Thomas Goh, Curriculum Developer and Instructor at Equinet Academy shared his tips and advice for...
