How to Create A Social Media Marketing Plan As the saying goes, “Fail to plan and you plan to fail”. In this hyper-competitive world of social media marketing, you need a road map and a compass to guide your campaigns. This is where social media marketing...
How To Create A Social Media Content Calendar Wish to take away the guesswork in social media marketing? A well-optimised social media content calendar is a great way to instil discipline in your social media marketing efforts. It helps you visualise the content...
10 Best Keyword Research Tools for your SEO and Content Marketing Efforts Arguably one of the most important things to do in digital marketing is keyword research. It not only lays the groundwork for your Search Engine Optimisation and content marketing campaigns but...
Digital Marketing Strategy for eCommerce Online Stores With the retail apocalypse seeing big brands such as Forever 21, Crabtree and Evelyn shutting down stores globally, one can only pin the leading cause to the rising trend in eCommerce. In Singapore, eCommerce...
The Top 12 Social Media KPIs To Use In Your Marketing Campaigns Social media Key Performance Indicators (KPIs) are critical in ensuring the success of your social media marketing campaigns. They provide invaluable insights to your company or brand’s social media...
Top 12 SEO KPIs You Need to Track Implementing search engine optimisation (SEO) campaigns increase a website’s online presence and visibility. However, it is crucial to assess the well-being of your campaigns, and doing so requires a thorough understanding of the key...
Strategic Approaches to Content Marketing A Marketing that is “Always On” In this day and age, where brands are vying to emerge as the consumers’ first choice during the decision-making moment, it is crucial for one to keep consumers constantly engaged by creating...
How to Define Digital Marketing Objectives and KPIs for your Business In today’s digital world, companies have realised the importance of growing their online presence. To achieve that, many have outsourced their digital marketing strategies to digital agencies in a...
The Importance of Advertising and Why You Should Advertise As more brands continue to enter the market, businesses are starting to struggle for the attention of their target audience with consumers having more options. So, why is advertising important when this...
What are Buyer Personas and How to Create Them Nobody exists as a blank slate. We all have our interests, preferences, behaviours, and pet peeves. They make us unique in our way and relatable to anyone with the same attributes as us. The reason why marketers create...
