Digital Marketing Strategy for eCommerce Online Stores With the retail apocalypse seeing big brands such as Forever 21, Crabtree and Evelyn shutting down stores globally, one can only pin the leading cause to the rising trend in eCommerce. In Singapore, eCommerce...
The Top 12 Social Media KPIs To Use In Your Marketing Campaigns Social media Key Performance Indicators (KPIs) are critical in ensuring the success of your social media marketing campaigns. They provide invaluable insights to your company or brand’s social media...
Top 12 SEO KPIs You Need to Track Implementing search engine optimisation (SEO) campaigns increase a website’s online presence and visibility. However, it is crucial to assess the well-being of your campaigns, and doing so requires a thorough understanding of the key...
Strategic Approaches to Content Marketing A Marketing that is “Always On” In this day and age, where brands are vying to emerge as the consumers’ first choice during the decision-making moment, it is crucial for one to keep consumers constantly engaged by creating...
How to Define Digital Marketing Objectives and KPIs for your Business In today’s digital world, companies have realised the importance of growing their online presence. To achieve that, many have outsourced their digital marketing strategies to digital agencies in a...
The Importance of Advertising and Why You Should Advertise As more brands continue to enter the market, businesses are starting to struggle for the attention of their target audience with consumers having more options. So, why is advertising important when this...
What are Buyer Personas and How to Create Them Nobody exists as a blank slate. We all have our interests, preferences, behaviours, and pet peeves. They make us unique in our way and relatable to anyone with the same attributes as us. The reason why marketers create...
Dual Learning Modes Now Available (E-learning and In-Person Training) Dear Learners, We hope you have been keeping well during these uncertain times. Our digital marketing courses in Singapore are now being offered in dual learning modes, e-learning (online classroom)...
Temporary Deferment of Online Classes ***Update*** As of 4th August 2020, all affected Equinet Academy digital marketing courses in Singapore are now made available in dual learning modes (e-learning and in-person). Since the start of phase 2, face-to-face training...
LinkedIn’s Targeting Capabilities: The Complete Guide For 2020 IIWhat makes LinkedIn advertising powerful is their unique ad targeting LinkedIn’s targeting lets you reach influencers, decision-makers and executives at scale. You’ll be able to target them based...
