How to Define Digital Marketing Objectives and KPIs for your Business In today’s digital world, companies have realised the importance of growing their online presence. To achieve that, many have outsourced their digital marketing strategies to digital agencies in a...
The Importance of Advertising and Why You Should Advertise As more brands continue to enter the market, businesses are starting to struggle for the attention of their target audience with consumers having more options. So, why is advertising important when this...
What are Buyer Personas and How to Create Them Nobody exists as a blank slate. We all have our interests, preferences, behaviours, and pet peeves. They make us unique in our way and relatable to anyone with the same attributes as us. The reason why marketers create...
Dual Learning Modes Now Available (E-learning and In-Person Training) Dear Learners, We hope you have been keeping well during these uncertain times. Our digital marketing courses in Singapore are now being offered in dual learning modes, e-learning (online classroom)...
Temporary Deferment of Online Classes ***Update*** As of 4th August 2020, all affected Equinet Academy digital marketing courses in Singapore are now made available in dual learning modes (e-learning and in-person). Since the start of phase 2, face-to-face training...
LinkedIn’s Targeting Capabilities: The Complete Guide For 2020 IIWhat makes LinkedIn advertising powerful is their unique ad targeting LinkedIn’s targeting lets you reach influencers, decision-makers and executives at scale. You’ll be able to target them based...
How To Run LinkedIn Ads in 2020: A Definitive Guide to Advertising on LinkedIn Unsure whether LinkedIn advertising is a good fit for your business? Well, if you’re a B2B business then you should absolutely use LinkedIn ads. LinkedIn marketing has become an essential...
Temporary Deferment of In-Person Training and Launch of E-learning Dear Learners, Following the recent advisory by the multi-ministry task force for COVID-19, we will be converting all face to face classes in June 2020 to online-based classroom learning until further...
Latest COVID-19 Precautionary Measures Taken by Equinet *Updated on 4 Feb 2021* In response to the latest measures from MOH, Equinet Academy would like to provide reference to the circular sent by SkillsFuture Singapore, that SSG-supported training providers can...
100+ Essential Metrics for Social Media Download (Link Opens in New Tab) Companies nowadays place great emphasis on Key Performance Indicators (KPI) to monitor the health of their businesses. KPI’s showcases data to determine whether the business has grown or...
