What is Digital Advertising? (With Examples) Did you know that by 2026, the global digital advertising and marketing market is predicted to reach $786.2 billion? Connectivity is causing the world to expand dramatically. This noteworthy advancement speaks volumes about...
4 Social Media Platforms to Start Advertising Your Business Social media advertising is an excellent tool for your business, potentially reaching millions of people in a short time. However, you need to know how to use it effectively to truly reap all of its benefits....
Ad Copy and Creative Best Practices Guide to Make Your Ads More Engaging With the prevalence of the internet and social media, advertising a brand and its products has never been easier. Any brand can promote their products and reach a wider audience, gaining new...
The Importance of Advertising and Why You Should Advertise As more brands continue to enter the market, businesses are starting to struggle for the attention of their target audience with consumers having more options. So, why is advertising important when this...
LinkedIn’s Targeting Capabilities: The Complete Guide For 2020 IIWhat makes LinkedIn advertising powerful is their unique ad targeting LinkedIn’s targeting lets you reach influencers, decision-makers and executives at scale. You’ll be able to target them based...
How Much Does It Cost To Advertise On Facebook? The fundamentals of Facebook advertising is based on an “Auction Model”. What this means is that you are essentially competing with other people that are advertising on Facebook (also known as “Advertisers”), and the...
4 Sneaky Ways To Spy on Your Competitor’s Facebook Ads Always wanted to find out what are your competition is doing on Facebook? Now you can. With these 4 tips, you can potentially uncover a treasure trove of information that you can potentially use to optimise...
What is SEM? A Guide To Getting Started With Search Engine Marketing Search Engine Marketing (SEM) is intent-based advertising that can help advertisers gain high quality traffic to their websites. Unlike Search Engine Optimisation which focuses on increasing your...
What is PPC? A Beginner’s Introduction to Pay-per-Click Marketing If you’re new to digital advertising, you may have heard about pay-per-click (PPC) advertising and a variety of buzz words related to internet marketing or digital marketing being thrown around....
Digital Advertising Strategy Guide (Flowchart Included) What is Digital Advertising? Digital Advertising is a medium of digital marketing that uses any form of digital ads to deliver marketing messages including, but not limited to display and video adverts, paid...
