1. Introduction Social media, a digital tool that enables social interaction and communication, has become an inescapable part of modern life. With billions of users around the globe, social media is a phenomenon that has evolved far past its original conception. ...
Having a website is crucial today for most businesses today, especially with how the Covid-19 pandemic swept through the world, forcing countries to enter into lockdowns and retail becoming . When COVID-19 disrupted the world’s economy, forcing countries to lock...
Have you ever wondered how search engines like Google determine the display order of your results when you enter a search query? Have you also wondered how you can get your website to rank at the top of search engine results pages (SERP)? When a majority of people...
Digital marketing is the promotion and marketing of goods and services to consumers through digital channels and electronic technologies. Digital marketing professionals have extensive knowledge of how to increase traffic to a business and build brand awareness...
The Marketer’s Spotlight Dhawal Shah – Director, 2Stallions Digital Marketing Agency Dhawal Shah Starting out as a developer, Dhawal started his own e-commerce business and managed to raise $50,000 through a Kickstarter campaign. However, to acquire new...
The Marketer’s Spotlight Tom Goh – Chief Digital Officer, In2 Ideas Tom Goh Calling it ‘dumb luck’, Tom considers himself an accidental marketer who stumbled upon a marketing role in a bank, which took many turns, leading him to a life in a digital...
The Marketer’s Spotlight Walter Lim – CEO of Cooler Insights Walter Lim What started as a hobby grew into an agency serving more than 75 clients from various industries. In our first Marketer’s Spotlight, Walter Lim, CEO of digital, content and social...
