Certified Ecommerce Specialist (CES)
Accelerate Your E-commerce Success in Just 8 Days
Master the skills to build, optimise, and scale your e-commerce business with hands-on training.
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Programme Overview
This 8-day programme is divided into four modules covering essentials, marketplaces, Shopify, and advanced strategies. Through expert-led sessions, hands-on projects, and actionable insights, you’ll gain the confidence to build, manage, and scale a successful e-commerce business.
PROGRAMME HIGHLIGHTS
- Comprehensive Curriculum: Cover foundational knowledge, marketplace management, Shopify development, and advanced strategies.
- Hands-On Training: Apply concepts through real-world case studies, practical exercises, and guided projects.
- Expert-Led Sessions: Learn from experienced e-commerce practitioners with proven track records.
- Cutting-Edge Tools: Explore analytics, platform dashboards, and optimisation techniques to stay competitive.
PROGRAMME OUTCOMES
Upon completion of this 8-day ecommerce programme, you will:
- Build a strong foundation in e-commerce platforms, tools, and business models.
- Optimise marketplace stores for greater visibility and sales.
- Develop a professional Shopify store with advanced features.
- Create data-driven campaigns that deliver measurable results.
- Scale your business internationally with strategic insights and best practices.
Programme Structure and Key Topics
E-commerce Essentials (2 Days)
Introduction
Understand the foundations of e-commerce, including the latest trends, tools, and business models shaping the industry. This module equips you with the knowledge to set up and operate your first online business.
Key Learning Objective
Learn to establish e-commerce operations, utilise essential tools, and optimise workflows.
Key Topics
- Overview of e-commerce and its evolution: Understand B2C, B2B, and D2C models.
- Market trends and consumer behaviour shaping e-commerce today.
- Selecting the right e-commerce platform for your business needs.
- Payment systems, order fulfilment, and logistics workflows.
- Introduction to e-commerce tools for operations and marketing.
- Setting measurable goals for customer acquisition and retention.
- Campaign management basics, including schedules and messaging.
- Data analytics overview: Key performance metrics and tools.
- And more
E-commerce Marketplaces (Shopee & Lazada) (2 Days)
Dive into marketplace ecosystems like Lazada and Shopee, mastering the tools and techniques to drive traffic, optimise listings, and increase sales.
Key Learning Objective
Optimise marketplace stores and manage campaigns effectively to enhance performance.
Key Topics
- Overview of marketplace ecosystems: Shopee, Lazada, Amazon, and Zalora.
- Setting up an online store: Storefront design, product listing, and inventory management.
- Advanced product listing strategies to boost visibility and conversions.
- Leveraging marketplace advertising tools for promotions and discounts.
- Utilising marketplace analytics to track performance and refine campaigns.
- Customer segmentation and targeting using marketplace data.
- Managing customer feedback and reviews to improve store credibility.
- Budgeting and resource allocation for marketplace campaigns.
- Cross-border trade strategies and regulatory considerations for marketplaces.
- And more
Shopify Store Creation (2 Days)
Discover how to design, customise, and optimise a Shopify store that aligns with your brand and customer expectations. This module covers the technical and strategic aspects of Shopify store management.
Key Learning Objective
Build, design, and manage a Shopify store with SEO, payment gateways, and inventory systems.
Key Topics
- Overview of Shopify: Platform features, benefits, and use cases.
- Shopify store setup: Configuring basic settings and aligning with organisational guidelines.
- Theme selection and customisation for an engaging and mobile-responsive storefront.
- Advanced UX and UI design principles for improved customer experience.
- Product listing management: SEO strategies for metadata, tags, and descriptions.
- Inventory management best practices for seamless operations.
- Payment gateways: Selecting and configuring options for various customer preferences.
- Shipping workflows and fulfilment processes to enhance efficiency.
- Shopify analytics: Understanding metrics like sales, traffic, and conversions.
- Integrating Shopify apps and plug-ins to improve functionality and performance.
- And more
E-commerce Strategy (2 Days)
Learn advanced strategies to scale your business globally, optimise campaigns, and make data-driven decisions to maximise ROI.
Key Learning Objective
Develop global expansion plans and optimise campaigns using advanced analytics.
Key Topics
- Creating comprehensive e-commerce strategies aligned with business objectives.
- Advanced customer segmentation and targeting techniques for precision marketing.
- Designing high-performing campaigns across multiple channels.
- Incorporating AI-driven personalisation and dynamic pricing strategies.
- Attribution modelling and A/B testing for campaign evaluation.
- Optimising campaigns using advanced analytics platforms.
- Scaling internationally: Localisation strategies and cross-border logistics.
- Navigating regulatory challenges and global payment systems.
- Building long-term customer relationships through retention strategies.
- Developing a roadmap for continuous performance improvement.
- And more
Certification
Why Learn From Us
When you learn with us, you will acquire extensive knowledge from highly experienced industry practitioners who develop and deliver top quality course content through experiential hands-on learning methodologies. What you can expect:
Post-Training Mentoring
Upon completing all 3 course modules, you will be entitled for a complimentary resit of all course modules for a period of 3 years.
You will also be entitled to coaching and mentoring via Ask Me Anything sessions and an insider community (over 1000+ members) where you may post questions and seek support from industry experts.
This will translate into better on-the-job performance and career opportunities.
Why We Are Different
Equinet
- Instructors are subject matter experts
- Instructors are certified facilitators with the WSQ Advanced Certificate in Learning and Performance (ACLP)
- Courseware is up-to-date
- Curriculum and lesson plan is designed with instructional design frameworks (Kolb’s, Gagne, Addie Model)
- Training is hands-on with real world project-based assignments
- WSQ Statement of Attainments are accredited by SkillsFuture Singapore
- Complimentary resit of all modules within 3 years
- Post-training support
- Career support and job matching
Other Institutes
- Instructors may not have sufficient subject matter expertise
- Instructors’ teaching experience may be inadequate
- Courseware may be outdated
- Curriculum and lesson plan may be unstructured and lack engagement
- Training may be loaded with lectures without opportunity to practice concepts taught
- Certificate may not be recognised
- Retaking of modules may be chargeable
- Little to no support after the course
- No career services offered
Instructor
Alan Lee
Alan brings a wealth of practical experience to his role as an eCommerce Essentials Trainer. As a co-founder of Klosh Pte. Ltd., he has successfully managed digital marketing strategies, curated product designs, and optimized online storefronts to drive exceptional growth in the competitive eCommerce sector. His track record includes designing and launching hundreds of SKUs quarterly, implementing data-driven marketing campaigns, and building customer loyalty through innovative digital solutions.
Avantika Jain
Avantika Jain is a passionate Business Coach with over 3,200 hours of experience, having worked with individuals, leaders, and teams from a wide range of organisations, including government bodies, NGOs, and corporates such as Lazada, Fave, Charles & Keith (Pedro), Groupon, the Singapore International Foundation, Sengkang High School, and Startupbootcamp.
Jessica Bong
Jessica Bong is an experienced and highly skilled Shopify Store Creation trainer and the Founder of Soodo, an eCommerce growth partner dedicated to helping businesses scale and succeed across Shopify, Lazada, and Shopee. Drawing from years of hands-on experience, Jessica has built and scaled multiple brands across industries such as home goods, tech gadgets, jewelry, and subscription boxes. Many of these brands have consistently achieved six-figure revenues within their first year, showcasing her systematic approach to creating profitable, functional, and visually compelling online stores.
Jethro Xu
Jethro Xu has spent over a decade building and scaling E-commerce storefronts, selling everything from mobile phone accessories and movie paraphernalia, to furniture and pharmaceutical products to a global audience. His E-commerce stores have shipped to customers over five different continents!
Jethro also runs a marketing agency which helps clients (especially those with E-commerce sites!) to identify gaps in their marketing strategy, and optimise their performance based on their key business objectives.
Programme Fees
Module 1: Ecommerce Essentials
Course Fee: S$588.00 (exclusive of 9% GST)
Module 2: Ecommerce Marketplaces (Shopee & Lazada)
Course Fee: S$588.00 (exclusive of 9% GST)
Module 3: Shopify Store Creation
Course Fee: S$588.00 (exclusive of 9% GST)
Module 4: WSQ Ecommerce Strategy
Course Fee: S$990.00 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$386.10 (inclusive of 9% GST)
Certified Ecommerce Specialist Programme
Course Fee: S$2,754.00 (inclusive of 9% GST)
Programme Schedules
Course Schedules:
| Certified Ecommerce Specialist (CES) Programme | ||
| Learning Mode | Intakes | Duration |
| In-Person | 18 Mar 2025 - 09 Apr 2025 | 9.00am - 6.00pm |
| In-Person | 10 Jul 2025 - 01 Aug 2025 | 9.00am - 6.00pm |
| In-Person | 09 Sep 2025 - 01 Oct 2025 | 9.00am - 6.00pm |
| In-Person | 13 Nov 2025 - 05 Dec 2025 | 9.00am - 6.00pm |