Certified SEO Specialist (CSEOS)
Dominate Search Engines and Outrank Your Competitors
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Programme Overview
The Certified SEO Specialist (CSEOS) programme is designed to provide you with the essential knowledge and skills to excel in search engine optimisation. You will learn how to optimise websites to rank higher in search engine results, drive organic traffic, and improve online visibility. Here are several case studies showcasing the successes of our SEO students:
- 522% Increase in Traffic After 6 Months of SEO Implementation
- 3x Increase in Google Traffic After Implementing SEO
- Local Wellness Product Company Maintained Sales Targets Through SEO Despite the Covid-19 Pandemic
- How A Storage Company Increased Organic Search (SEO) Traffic by 1.5X
- SingHealth’s HealthXchange Portal SEO Rankings Increased After an SEO Site Revamp
Programme Highlights
- Comprehensive understanding of SEO principles and techniques
- Hands-on training with real-world SEO tools and strategies
- Advanced techniques for on-page and off-page optimisation
- Real-world case studies and practical projects
- Expert instruction from industry professionals
- Flexible learning options to fit your schedule
Learning Outcomes
- Develop and implement effective SEO strategies
- Perform comprehensive keyword research and analysis
- Optimise website content for better search engine rankings
- Use advanced SEO techniques to improve site performance
- Analyse and interpret SEO data to refine strategies
Programme Modules
Search Engine Optimisation
Learn the fundamentals of SEO, including keyword research, on-page optimisation, technical SEO, and link building.
- Learning Unit 1: Introduction to SEO
- Learning Unit 2: Keyword Research & Onpage SEO
- Learning Unit 3: Link Building (Off-Page SEO)
- Learning Unit 4: SEO Analytics
Advanced Search Engine Optimisation
Delve into advanced SEO strategies, including content optimisation, mobile SEO, local SEO, and the use of advanced tools and analytics.
- Learning Unit 1: Advanced Keyword Research and SEO Content Strategy
- Learning Unit 2: Advanced On-Page SEO
- Learning Unit 3: Advanced Off-Page SEO
- Learning Unit 4: Advanced SEO Strategies and Analytics
The modules are strategically sequenced to deliver a comprehensive and progressively advanced learning experience.
Beginning with the Search Engine Optimisation module, participants establish a solid foundation in SEO principles and fundamental techniques.
The subsequent Advanced Search Engine Optimisation module builds upon this foundation, introducing more sophisticated strategies and techniques to ensure participants can adeptly optimise websites and achieve superior search engine rankings.
The Certified SEO Specialist (CSEOS) programme is carefully structured to cultivate your expertise through a logical and progressive sequence.
Starting with foundational SEO concepts, participants gain a thorough understanding of essential techniques and tools. The advanced module then enhances this foundational knowledge, providing participants with the skills needed to tackle and overcome complex SEO challenges.
This structured approach ensures the development of a comprehensive and sophisticated skill set, rendering participants proficient and versatile SEO specialists.
Certification Track
Why Learn From Us
When you learn with us, you will acquire extensive knowledge from highly experienced industry practitioners who develop and deliver top quality course content through experiential hands-on learning methodologies. What you can expect:
Post-Training Mentoring
Upon completing all 2 course modules, you will be entitled for a complimentary resit of all course modules for a period of 3 years.
You will also be entitled to coaching and mentoring via Ask Me Anything sessions and an insider community (over 1000+ members) where you may post questions and seek support from industry experts.
This will translate into better on-the-job performance and career opportunities.
Why We Are Different
Equinet
- Instructors are subject matter experts
- Instructors are certified facilitators with the WSQ Advanced Certificate in Learning and Performance (ACLP)
- Courseware is up-to-date
- Curriculum and lesson plan is designed with instructional design frameworks (Kolb’s, Gagne, Addie Model)
- Training is hands-on with real world project-based assignments
- WSQ Statement of Attainments are accredited by SkillsFuture Singapore
- Complimentary resit of all modules within 3 years
- Post-training support
- Career support and job matching
Other Institutes
- Instructors may not have sufficient subject matter expertise
- Instructors’ teaching experience may be inadequate
- Courseware may be outdated
- Curriculum and lesson plan may be unstructured and lack engagement
- Training may be loaded with lectures without opportunity to practice concepts taught
- Certificate may not be recognised
- Retaking of modules may be chargeable
- Little to no support after the course
- No career services offered
Instructor
Kevin Dam
Kevin is the CEO, Founder of Aemorph. A seasoned entrepreneur and digital marketing expert. Kevin started in digital marketing, specializing in Search Engine Optimisation since 2010, and is helping F&B, Finance, Insurance, E-commerce, Medical, B2B services and SaaS companies. Kevin is also a certified adult educator in Singapore, delivering high-quality, relevant, and easy-to-implement training to ensure learners can get immediate results and build upon their knowledge
Programme Fees
Module 1: Search Engine Optimisation
Course Fee: S$975.00 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$380.25 (inclusive of 9% GST)
Module 2: Advanced Search Engine Optimisation
Course Fee: S$950.00 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies: From S$370.50 (inclusive of 9% GST)
Certified Search Engine Optimisation Specialist
Course Fee: From $750.75 (inclusive of 9% GST)
Programme Schedules
Course Schedules:
| Certified SEO Specialist (CSEOS) | ||
| Learning Mode | Intakes | Duration |
| In-Person | 29 Oct 2024 to 20 Nov 2024 | 9.00am - 6.00pm |
| In-Person | 04 Feb 2025 to 14 Feb 2025 | 9.00am - 6.00pm |
| Online (Zoom) | 12 Apr 2025 to 16 Apr 2025 | 9.00am - 6.00pm |
| In-Person | 03 Jun 2025 to 25 Jun 2025 | 9.00am - 6.00pm |
| Online (Zoom) | 24 Jul 2025 to 08 Aug 2025 | 9.00am - 6.00pm |
| In-Person | 26 Aug 2025 to 10 Sep 2025 | 9.00am - 6.00pm |
| Online (Zoom) | 18 Oct 2025 to 24 Oct 2025 | 9.00am - 6.00pm |
| In-Person | 27 Nov 2025 to 03 Dec 2025 | 9.00am - 6.00pm |
Hear From Our Graduates
During our practical SEO sessions, Kevin’s instructions are direct and clear. He explains the actions taken and the outcome. The class pacing was good and even the older folks in my class were able to follow along and complete the practical assignments.
Many thanks to Kevin for helping to kick start my SEO learning journey.”
Chia Teck Hwee, AT&T
“I have a high level knowledge of the topic, but have never fully learnt to an advanced level. Now, thanks to the help of Equinet and Kevin Dam, I am very confident in my abilities to run a successful SEO strategy.”
Frequently Asked Questions (FAQ)
Can I take the modules individually and in a different sequence?
I have completed one individual module 2 years ago. If I complete the remaining modules, will I still attain the full certification?
What are the pre-requisites to enrol into this course?
Some knowledge of sales and marketing concepts will be useful, although not a requirement.
Do I have to prepare anything before attending the course?
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
If I have any questions after the course, can I consult the trainer?
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.