Content Strategist

Content Strategist Job Description

A Content Strategist’s role is to develop a content strategy that aligns with and sets out to achieve the company’s goals and objectives. He/she crafts content topics/pillars that aims to educate, entertain, inspire, and engage the company’s potential customers.

Unlike the Content Marketing Manager, a Content Strategist focuses on top-level content planning over execution. He/she is the “brain” of content creation, curation, planning, and research. The ultimate goal of a Content Strategist is to drive inbound traffic into the website and convince the reader into taking a profitable business action, strategizing the input of relevant and useful content.

As the key person in charge of the content strategy, the Content Strategist oversees and strategize the content pillars and sub pillars for audiences at all stages of the consumer journey. He/she must be familiar with the different types of customer personas the company is targeting. The Content Strategist collects information, does intensive research and analysis on the consumers’ thoughts and pain points towards the brand. Armed with this information, a Content Strategist then develops the brand’s content strategy to engage and convert new and existing audiences.

If you’re looking to embark on a digital marketing career and want to find out what it entails and how you can get started, you’ll get a clearer picture reading this article. 

Roles and Responsibilities

• Conduct intensive research to gain an in-depth understanding of all buyer personas
• Conduct extensive research on the topic trends and consumer’s thoughts
• Craft out content pillars and sub-pillars
• Plan on the editorial calendar and proposition of content
• Work with the Content Marketing Executive, creative teams, and writers to execute the strategy
• Oversee the writing tone and style guide for all content
• Develop content governance guidelines and ensure they are met
• Conduct content audit on a periodical basis
• Track and measure content ROI
• Ensure that the content strategy achieves the business objectives

Salary Range

The annual average salary range for a Content Strategist will be around S$24,000 to S$108,000 (Glassdoor).

Job Requirements

• Experience building a content hub
• Portfolio of published blogs, articles, whitepapers, etc.

Skills

View the full list of Digital Marketing Skills here.