Pioneer Team Member Behind MindChamps' Branding & Communications Initiatives
PR Strategist Behind 178% Follower Growth and 15 Industry Awards at ScienTec
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This interactive and hands-on Copywriting Course will enable participants to master the art of effective copywriting that engages, persuades, and converts the target audience. It covers key topics such as creating compelling headlines, developing unique value propositions, writing clear and concise content, and using storytelling to connect with readers.
Trainees will learn how to create engaging and persuasive copy for various forms of digital media (website, email, social media, blogs) to get their target audience to perform desired actions.
This course is designed to enhance creativity, critical thinking, and writing skills to produce engaging content that drives brand value while also showing trainees how to leverage A.I. tools to supplement their skills.
Target Audience
Marketing Practitioners, Content Marketing Specialists, Social Media Managers, Bloggers, Vloggers, Copywriters, Entrepreneurs, Business Owners, and anyone who wants to be equipped with writing skills that are not only essential in marketing and communications, but in every aspect of business and life.
Course Highlights
In this 2-day Content & Copywriting course, you will:
Learn how to communicate effectively in all your content marketing and advertising campaigns by writing in a clear and concise manner.
Know the difference and similarity between writing content and writing ad copy, and how you can be more engaging and persuasive in your writing.
Learn the 5 Key Approaches to Writing and how to use them for the different types of content marketing and advertising campaigns.
Learn what keywords and topic clusters are, and how to tailor your writing for your website, social media, and other digital channels.
Understand psychological principles and how to leverage them, as well as learn how AI tools can assist in your writing.
Learn to write with your organisation’s objectives in mind, how to analyse the results, and implement techniques to boost your creativity and writing ability.
Course Objectives
By the end of the course, trainees will:
Apply storytelling principles in written content to market a business effectively.
Compose engaging and persuasive content and advertisements that meet consumer preferences.
Apply key approaches to writing and incorporate content strategies via digital storyboards.
Utilise keywords and set content parameters for websites, social media, and other channels.
Develop guidelines to leverage psychological principles and AI writing tools.
Evaluate content outcomes and implement processes to boost content delivery.
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Content Development and Strategy under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Copywriting And Content Writing Course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Content Development and Strategy
Course Code: TGS-2021010426
Course Support Period: 03 Mar 2022 – 18 Aug 2026
Content elements and types (articles, infographics, eBooks, white papers, podcasts, webinars, live reporting and memes), popular content, created vs curated
Click on the course dates above to register online.
Frequently Asked Questions (FAQ)
Trainees should be proficient in web surfing and be able to write and converse in English.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Industry leading organisations who’ve sent their teams for upskilling at Equinet
Our graduates work for companies like
Testimonials
April Lim
“I attended the Copywriting and Content Writing Course in person on 27 and 28 May 2024. The course was interesting as the lecturer delivered it with humour. So it was an engaging class. In addition, the lecturer was approachable and helpful. Overall, the course was valuable in enhancing my digital marketing knowledge.”
Syuhada Subuki
“The training has been useful and relevant. I learned about different types of writing approaches that real-world jobs typically don’t teach.”
Kenneth Sim
“The course was informative, taught by experienced teachers, and relevant to the current market. It has equipped me with skills beneficial for marketing and social media.”
Zuo Zhuo
“The class is engaging and informative. I am able to identify areas to improve and also to implement what I have learnt in this course to my work.”
Jasmine Quek
“I enjoyed the course and gained knowledge of tools that will be helpful for my writing. Great session that was engaging and productive.”
Priscilla Goy
“This course provides actionable tips, is affordable and also offers post-course training support. It is good that we were not introduced to too many different online writing tools. The tips on approaches (e.g. benefits over features) and how to write effective CTAs, headlines etc. were very useful. The classes are also held in a central location which is convenient.”
