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- Digital Marketing Career Programme
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Course Selector Tool > Digital Marketing Capabilities Assessment > Content Marketing Strategy Capability Assessment

Content Marketing Strategy Capability Assessment Tool

Answer 5 questions to measure your content marketing strategy capabilities.

Step 1 of 2

50%

1. Content marketing strategy*

Do you have a comprehensive content marketing strategy developed and regularly reviewed?
- Passive
  
  • No content marketing strategy
- Initiated
  
  • Some basic digital marketing goals and KPIs set such as website traffic, impression, clicks, leads
- Enabled
  
  • At least one review and update of content marketing strategy document
- Optimised
  
  • Ad-hoc to regular review of content marketing strategy especially after content audit and evaluation of data analytics
- Ideal
  
  • Ongoing review and enhancements to content marketing strategy
2. Content planning*

Is there a robust content ideation plan in place that aligns with your content marketing mission and business strategy?
- Passive
  
  • No plan or process in place for content ideation
- Initiated
  
  • Customer personas are developed and content ideas are generated based on interests, demographics, and geographic locations
- Enabled
  
  • Content grid mapped to customer journey and marketing goals/conversions
  
  • Storytelling and storyboarding principles are applied during the content creation process
- Optimised
  
  • Advanced content planning and ideation techniques applied such as empathy mapping and ideating shareable content that sticks
- Ideal
  
  • Content marketing mission is realised
  
  • New mission statements and visions are set on top of ongoing ones

3. Content creation*

How vigorous is your content production process?

Passive

• Haven’t started creating content for content marketing, other than sales and marketing collaterals such as brochures, product info pages, etc.
Initiated

• Content is created on an ad-hoc basis with no clear purpose
• Some content creation best practices in place
Enabled

• Content is created and repurposed on a regular basis with clear direction and good return on investment

• A well balanced content creation team of in-house and freelance content creators

Optimised

•	Volume of content resources are sufficient to be considered a content hub
•	Strong content creation partnerships have been fostered
•	Strict compliance with content governance protocols ensuring high quality content is produced

Ideal

• Content hub is the authority in the industry and the go-to place for industry leaders to contribute content

4. Content distribution*

How established is the content distribution process and network?
- Passive
  
  • No content distribution
- Initiated
  
  • Content is published on platforms such as blogs and social media pages with little to no active promotion (i.e. build and they will come mentality)
- Enabled
  
  • Content is distributed across owned, earned, shared, and paid channels on a regular basis
- Optimised
  
  • Long term and reliable content partnerships are established
  
  • Adequate reach and coverage in local community
- Ideal
  
  • Content distribution coverage reaches a global audience and virality is a norm
5. Content measurement*

Are there processes and audits in place to evaluate and ensure the right content is constantly being produced and drawing optimal business results?
- Passive
  
  • No measurement plan in place
- Initiated
  
  • Some tracking of content marketing efforts such as clicks, traffic, and engagement
- Enabled
  
  • Content marketing success is measured against business goals such as sales revenue
- Optimised
  
  • Regular comprehensive content audit conducted to ensure content quality, freshness, and relevance
- Ideal
  
  • Content is evergreen and optimised to maximise return on investment throughout the customer lifecycle
Hidden
Number

Thank you for taking the Content Marketing Strategy Capabilities Assessment Tool

Your Capability Score is :
/5
Thank you for taking the Content Marketing Strategy Capabilities Assessment Tool

Your Capability Score is :
/5
Thank you for taking the Content Marketing Strategy Capabilities Assessment Tool

Your Capability Score is :
/5
Thank you for taking the Content Marketing Strategy Capabilities Assessment Tool

Your Capability Score is :
/5
Thank you for taking the Content Marketing Strategy Capabilities Assessment Tool

Your Capability Score is :
/5
1. Content marketing strategy

Your score is: /5

Do you have a comprehensive content marketing strategy developed and regularly reviewed?
Recommended Courses:
- Content Marketing Strategy
- Advanced Content Marketing Strategy
Recommended Services:
- Content Marketing Services
Recommended Reading:
- What is Content Marketing and Content Marketing Strategy?
2. Content planning

Your score is: /5

Is there a robust content ideation plan in place that aligns with your content marketing mission and business strategy?
Recommended Courses:
- Content Marketing Strategy
- Advanced Content Marketing Strategy
Recommended Services:
- Content Marketing Services
Recommended Reading:
- 120 Content Types and Content Formats
3. Content creation

Your score is: /5

How vigorous is your content production process?
Recommended Courses:
- Content Marketing Strategy
- Advanced Content Marketing Strategy
Recommended Services:
- Content Marketing Services
Recommended Reading:
- 120 Content Types and Content Formats
4. Content distribution

Your score is: /5

How established is the content distribution process and network?
Recommended Courses:
- Content Marketing Strategy
- Advanced Content Marketing Strategy
Recommended Services:
- Content Marketing Services
5. Content measurement

Your score is: /5

Are there processes and audits in place to evaluate and ensure the right content is constantly being produced and drawing optimal business results?
Recommended Courses:
- Content Marketing Strategy
- Advanced Content Marketing Strategy
Recommended Services:
- Content Marketing Services
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