Login

Login

COURSES
CLASS SCHEDULE
- CORPORATE TRAINING
REVIEWS
CAREER
- Digital Marketing Career Programme
- Digital Marketing Career Resources
EVENTS
RESOURCES
- Resources For Digital Marketers
- More
  - Blog
  - View All Resources
ABOUT
BROWSE ALL COURSES
Login
Learning Portal

COURSES
CLASS SCHEDULE
- CORPORATE TRAINING
REVIEWS
CAREER
- Digital Marketing Career Programme
- Digital Marketing Career Resources
EVENTS
RESOURCES
- Resources For Digital Marketers
- More
  - Blog
  - View All Resources
ABOUT
BROWSE ALL COURSES
Login
Learning Portal

COURSES
CLASS SCHEDULE
- CORPORATE TRAINING
REVIEWS
CAREER
- Digital Marketing Career Programme
- Digital Marketing Career Resources
EVENTS
RESOURCES
- Resources For Digital Marketers
- More
  - Blog
  - View All Resources
ABOUT
BROWSE ALL COURSES
Login
Learning Portal

COURSES
CLASS SCHEDULE
- CORPORATE TRAINING
REVIEWS
CAREER
- Digital Marketing Career Programme
- Digital Marketing Career Resources
EVENTS
RESOURCES
- Resources For Digital Marketers
- More
  - Blog
  - View All Resources
ABOUT
BROWSE ALL COURSES
Login
Learning Portal

Course Selector Tool > Digital Marketing Capabilities Assessment > Digital Marketing Analytics Capability Assessment

Digital Marketing Analytics Capability Assessment Tool

Answer 5 questions to measure your digital marketing analytics capabilities.

Step 1 of 2

50%

1. Organisational approach to digital marketing analytics*

How data-driven is the organisation?

Passive

• Absence of data-driven culture
• No digital marketing analytics software set up

Initiated

•	Organisation leaders ask critical business questions (e.g. how much are marketing efforts contributing to the bottom line) and expect findings to be reported by the marketing team
•	Digital marketing analytics software (e.g. Google Analytics, Adobe Analytics, Tableau, etc.) is set up

Enabled

• Measurement plan: Key business objectives are tied to marketing KPIs and metrics for tracking and measuring of marketing performance
Optimised

• Key findings and insights from marketing analysis are reported to organisation leaders, making key business decision driven from data
Ideal

• Data-driven culture across all functions within the organisation

• Ongoing and efficient adoption of new technological advancements and trends

2. Digital marketing analytics technological capability*

How resilient and adaptable is the organisation to technological advancements?
- Passive
  
  • No systems and processes in place
- Initiated
  
  • Some adoption of new technology (e.g. transitioning from Javascript-based tracking to Google Tag Manager)
  
  • Lack of IT specialists readily available
- Enabled
  
  • Moderately quick to respond to changes (e.g. Universal Analytics to Google Analytics 4)
  
  • Access to outsourced IT specialists
- Optimised
  
  • New technological enhancements are implemented every now and then (e.g. heatmap tracking, video recording of user sessions, etc.)
  
  • IT specialists readily available in house
- Ideal
  
  • Change is constant and transition towards new technological advancements is highly efficient and seamless
3. Digital marketing analytics configurations setup*

Is data collection flowing in accurately? Are all tracking and measurement (e.g. goals and events) set up correctly?
- Passive
  
  • No configurations set up
- Initiated
  
  • Tracking codes are set up and working
  
  • PDPA regulations adhered to (e.g. cookie data policy, privacy policy, etc.)
- Enabled
  
  • Basic configurations set up and working (e.g. view filters, deduplication, etc.)
  
  • Basic tracking set up (e.g. event tracking)
- Optimised
  
  • Advanced configurations set up and working (e.g. custom dimensions and metrics)
  
  • Advanced tracking set up (e.g. cross-domain tracking)
- Ideal
  
  • Cross-platform integrations (e.g. offline to online and online to offline)

4. Digital marketing analytics reporting*

How frequent is data being analysed and reported? How detailed are the reports and dashboards?

Passive

• No reports set up
Initiated

• Basic reports analysed (e.g. Google Analytics Audience, Behaviour, Acquisition Overview reports)

• No fixed reporting schedule

Enabled

•	Scheduled reporting on a regular basis
•	Customised dashboards (e.g. Google Analytics Custom Dashboards, Google Data Studio)
•	Advanced reports analysed (e.g. attribution model comparison tool, top conversion paths, etc.)

Optimised

• More frequent scheduled reporting (e.g. on a daily to weekly basis instead of a monthly basis)
Ideal

• Integrated dashboards and reporting across different digital marketing analytics platforms

5. Translating data into actionable insights*

How thorough and insightful are the actionable recommendations?
- Passive
  
  • No actionable insights produced
- Initiated
  
  • Basic recommendations provided such as page-level improvements (e.g. how to reduce bounce rates)
- Enabled
  
  • Parts of the customer journey across multiple channels and touchpoints taken into account (e.g. how to increase repeat visits)
- Optimised
  
  • Design thinking and UI/UX principles applied
  
  • ROI-driven insights e.g. (which channels and campaigns should be prioritised for marketing investment)
- Ideal
  
  • Consistent upward trend in optimisation versus return on investment reports
This field is hidden when viewing the form
Number

Thank you for taking the Digital Marketing Analytics Capabilities Assessment Tool

Your Capability Score is :
/5
Thank you for taking the Digital Marketing Analytics Capabilities Assessment Tool

Your Capability Score is :
/5
Thank you for taking the Digital Marketing Analytics Capabilities Assessment Tool

Your Capability Score is :
/5
Thank you for taking the Digital Marketing Analytics Capabilities Assessment Tool

Your Capability Score is :
/5
Thank you for taking the Digital Marketing Analytics Capabilities Assessment Tool

Your Capability Score is :
/5
1. Organisational approach to digital marketing analytics

Your score is: /5

How data-driven is the organisation?
Recommended Courses:
- Digital Marketing Analytics
- Advanced Digital Marketing Analytics
Recommended Services:
- Digital Marketing Analytics Services
2. Digital marketing analytics technological capability

Your score is: /5

How resilient and adaptable is the organisation to technological advancements?
Recommended Courses:
- Digital Marketing Analytics
- Advanced Digital Marketing Analytics
Recommended Services:
- Digital Marketing Analytics Services
3. Digital marketing analytics configurations setup

Your score is: /5

Is data collection flowing in accurately? Are all tracking and measurement (e.g. goals and events) set up correctly?
Recommended Courses:
Recommended Services:
- Digital Marketing Analytics Services
4. Digital marketing analytics reporting

Your score is: /5

How resilient and adaptable is the organisation to technological advancements?
Recommended Courses:
- Digital Marketing Analytics
- Advanced Digital Marketing Analytics
Recommended Services:
- Digital Marketing Analytics Services
5. Translating data into actionable insights

Your score is: /5

How thorough and insightful are the actionable recommendations?
Recommended Courses:
- Digital Marketing Analytics
- Advanced Digital Marketing Analytics
Recommended Services:
- Digital Marketing Analytics Services
Take Another Capability Assessment
Schedule a Free Consultation
Submit your recommendations to us and a digital marketing consultant will guide you on how you can transform your marketing capabilities.
Name*
First
Email*
Phone*
e.g. I would like more advice on what actions to take based on my recommendations
You may contact me via
- Whatsapp
- Email
- Phone Call
Untitled
- Keep me notified of exclusive invitations to marketing events, launch of new courses, and more

Δ

Learn Digital Marketing From The Best

Get yourself certified, apply actionable digital marketing strategies at work and see results.

View All Courses

ABOUT EQUINET ACADEMY

Transforming marketers for the digital economy

Equinet Academy is a SkillsFuture Singapore (SSG) Approved Training Organisation (ATO) accredited under the WSQ Skills Framework for Infocomm Technology (ICT)

COURSE LINKS

Digital Marketing Courses
Course Schedules
Customised Corporate Training
Digital Marketing Career Programme
Digital Marketing Quizzes and Assessment Tools
For Existing Trainees: Login to Learning Management System (LMS)

SITE LINKS

About Us
Blog
Career Resources
Events
Free Resources
Frequently Asked Questions (FAQs)
Learning Portal
Post-Training Support
Privacy Policy
Partner Us

CONTACT US

Office & Training Venue:
Equinet Academy
10 Anson Road.
#18-24 International Plaza.
Singapore 079903
How to Get Here

Contact:
Administrative Matters:
+65 6816 3016

Sales Enquiries:
+65 8020 9719 (WhatsApp)
enquiry@equinetacademy.com

Call operating hours:
Mondays – Fridays: 9am – 6pm

Facebook
Twitter
Instagram
LinkedIn
YouTube
YouTube

Equinet Academy® Pte Ltd | Co. Reg. No.: 201708981D

Notifications