Cedric Mui

Cedric Mui is a seasoned digital marketing and e-commerce professional with over a decade of experience in driving digital transformation and business growth across industries, including insurance, tech startups, telecommunications, FMCG, and e-commerce. As the Regional Head of Digital Marketing at Starr Insurance, Cedric has spearheaded digital transformation initiatives and built digital businesses from scratch across regions, driving innovative product development and strategic partnerships.

Previously, as the Digital Marketing and Ecommerce Lead at Direct Asia Insurance, Cedric implemented best-in-class digital marketing processes and technology, transforming the customer experience through analytics and UX redesigns. At honestbee, Cedric played a crucial role in building digital marketing growth strategies across five Southeast Asian markets, while at 75cl.sg, he successfully transformed the retail wine business into Singapore’s largest pure-play e-commerce platform.

Cedric’s experience spans a wide range of areas, including digital growth strategy, performance marketing, product development, UX optimisation, and marketing technology transformation. His entrepreneurial mindset, strategic leadership, and hands-on approach to digital marketing have consistently delivered impactful results for businesses.

Key Accolades:

• Starr Insurance: Led regional digital transformation efforts, building the digital business from scratch and driving innovative product development.
• Direct Asia Insurance: Introduced and implemented best-in-class digital marketing processes, transforming customer experience through analytics and UX redesigns.
• honestbee:Built digital marketing growth strategies across five Southeast Asian markets, focusing on mobile app adoption and customer acquisition.
• 75cl.sg:Transformed the business into Singapore’s largest pure-play e-commerce platform, pioneering the O2O (offline-to-online) marketing strategy.
• StarHub:Optimised programmatic display advertising campaigns across multiple DSPs to drive optimal performance.
• Cerebos (Suntory): Pioneered digital marketing initiatives and processes, driving social media engagement, e-commerce sales, and influencer marketing.
• Entrepreneurial Leadership: Co-founded JuzToday.com, a group-buying platform, gaining hands-on entrepreneurial experience in e-commerce and digital marketing.
• Education: Completed prestigious programmes in technology, fintech, and international marketing at Wharton, Princeton, and Georgia Institute of Technology.