Eason Zhang

Eason Zhang is currently the Head of Travel, Strategic Partnerships for TikTok in Southeast Asia

With a career spanning over a decade in tech, he had established expertise in digital marketing & thought leadership in the tech space. Thanks to his working experiences in the top tech companies. He had specialized in Travel and eCommerce industries, partnering with advanced tech companies such as Shopee, Agoda, and Trip for industry-leading solutions. In addition, he also acted as external consultant to support traditional partners to accelerate digital excellence, such as Singapore Airlines, Cathay Pacific and AirAsia.

Over his 4 years at TikTok, Eason has successfully built and lead the Strategic Account team for Travel post pandemic. His effort had driven innovative performance product solutions for TikTok globally, and shaped effective digital strategies that empower travel partners to leverage TikTok’s dynamic platform.

Before joining TikTok, Eason built up his industry knowledge and honed his skills at Skyscanner and Google. He is well-versed in performance media solutions and has developed a deep understanding of the digital marketing landscape across the Asia-Pacific and Greater China region. Eason is also recognized for his thought leadership in travel, making him a compelling speaker and strategist in the industry. He had represented TikTok in various industry leading events such as WebInTravel (WIT), Amadeus Visionary Forum and ITB Asia etc.