Jeremiah Maximus Lim

Jeremiah is the Founder of UNGRUMP.CO, a digital marketing agency specialised in the F&B industry. Coming from a family of chefs and restauranteurs, Jeremiah has had his roots in F&B, and started in digital marketing, specialising in Social Media Marketing and Traditional Marketing after he graduated from university.

Jeremiah has a decade of experience in both B2B and Consumer Marketing and another six years of experience as a WordPress Developer / Graphic Designer. He worked in-house as Head of Marketing with several F&B groups before starting UNGRUMP, where he has worked with clients such as Tongue Tip Lanzhou Beef Noodles, Fitness First, Impact Investment Exchange, Workwell.SG and many more clients across Southeast Asia.

In his experience as a marketing manager and head of marketing for various F&B groups, Jeremiah has spearheaded some extremely successful campaigns for notable F&B Groups such as Strumms Holdings, The Clan Restaurant, and Mel’s Place. Jeremiah adopts a UX-focused approach that relies on heavily researching customer preferences as well as positive user experiences in all of his clients’ campaigns, as well as in his own services and operations. This is best illustrated in his most notable project, a campaign for Miss Molly’s Cafe. Jeremiah combined his research of local food trends with western execution, and the dishes created soon became a trendsetter for local Fusion dishes such as Laksa Pasta, Har Jiong Gai Burgers, and Beef Rendang Pizza among others– all now found in cafes across Singapore.

Another milestone in Jeremiah’s career is bringing Tongue Tip Lanzhou Beef Noodles, one of China’s most famous Lanzhou Lamian restaurants, to Singapore. He successfully did this by analysing the target market in Singapore and conducting significant research into what customers want in a good bowl of noodles. He also assisted in the localisation strategy of the restaurant chain, making minor tweaks to the recipe and even rebranding. Their first outlet saw a record six-figure sales monthly, just eight months after opening, leading the company to strategically open four more outlets across Singapore in the following two years.

In 2020, Jeremiah joined the L&D Department at Facebook (now Meta) and spearheaded global vILT production efforts with his team at Creative Facilitations, a US-based company. He continues to lead vILT design and production efforts, training in-house producers and optimising the curriculum for various virtual platforms such as Webex and Zoom.

Jeremiah is also a certified adult educator with a WSQ Advanced Certificate in Learning and Performance (ACLP) awarded by the Institute of Adult Learning (IAL), an autonomous institute within the Singapore University of Social Sciences (SUSS). He also graduated from the University at Buffalo, attaining his B.A (Hons) in Communications, and graduated with the Class of May 2021 Quantic EMBA Program. In his free time, Jeremiah fuels his passion for music with his band, The Suncitysons, writing songs, sessioning for recording artists and playing across various live music venues in Singapore.

Jeremiah is a passionate educator and practitioner committed to helping people and businesses of all sizes grow and scale through Customer / User Centric marketing and quality experiences.