Digital Marketing Director

Digital Marketing Director Job Description

The Digital Marketing Director is the highest position in a digital marketing team hierarchy. He/she is required to have excellent leadership skills, a proven record of effective budget management, and in-depth knowledge of all marketing channels (Search, Social Media, Content, Email, and Display), digital tools and platforms.

The Digital Marketing Director is responsible for building and managing the digital marketing team, leading all digital marketing initiatives from campaign ideation to execution, measurement and optimization and ensuring all digital efforts are integrated with relevant company functions to achieve company objectives. If you’re looking to embark on a digital marketing career and want to find out what it entails and how you can get started, you’ll get a clearer picture reading this article. 

The Digital Marketing Director reports to the Chief Digital Officer (CDO) or Chief Marketing Officer (CMO).

Roles and Responsibilities

• Develop an overall digital marketing strategy and see through campaign implementation
• Build, lead, and manage a team of Digital Marketing Managers/Executives
• Set digital marketing KPIs and monitor team progress, ensuring digital marketing campaign and organizational objectives are met
• Source for and work closely with digital agencies to ensure the digital marketing objectives and strategies are clearly communicated and aligned
• Keep a close eye on the competition, determine realistic benchmarks, and develop strategies to gain a competitive edge
• Communicate on a regular basis with all relevant stakeholders including sales & marketing teams and IT department to ensure all digital efforts are fully synced up
• Plan and manage budget across all digital channels and platforms
• Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI
• Keep abreast of the latest digital trends and continued advancements in digital technologies and marketing best practices
• Constantly strive to discover and adopt emerging technologies, digital innovations, and new platforms and systems to optimize organizational productivity and effectiveness

Salary Range

The annual salary range for a Digital Marketing Director will be around S$160,000 to S$260,000 (Marketing Interactive).

Job Requirements

• Degree in Marketing or equivalent
• At least 8 years of experience in digital marketing
• Experience in recruiting, developing, and managing a team of digital marketers and/or supervisory role
• Experience working with digital agencies
• In-depth knowledge and experience using various digital marketing platforms and tools
• Proven track record of effective budget planning and management
• Experience interpreting analytics reports and producing actionable insights
• Experience working with and building consensus across cross-departmental teams
• Proven results in effective campaign management and implementation leading to achieving set target objectives

Skills

View the full list of Digital Marketing Skills here.