WSQ Digital Marketing Strategy Course
Redefine Your Digital Marketing Strategy in Two Days
Up to 70% Subsidy. Reserve your seat today.
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
WSQ Digital Marketing Strategy Course
Redefine Your Digital Marketing Strategy in Two Days
Up to 70% Subsidy. Reserve your seat today.
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Accredited by SkillsFuture Singapore
Re-attend the Course Once Within 3 Years
3-year access to the courseware via our LMS
Post-Training Mentoring with Industry Experts
Lifetime Access to Community Support Group
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Course Description
Digital Marketing Strategy Process
With most of the world online today, digital marketing has become a tool for endless possibilities. You can easily reach new audiences and acquire new customers in seconds — increasing your reach immensely.
This interactive 2-day Digital Marketing Strategy Course is packed with real world case studies, industry best practices, and proven methodologies on how to develop an effective digital marketing strategy for both B2B and B2C businesses.
Trainees will gain broad insight into the most current digital marketing strategies, frameworks, and methodologies practised by digital marketing industry experts.
Packaged into bite-sized modules, this compact 2-day workshop in Singapore will provide trainees with a comprehensive overview of how companies and industry experts develop and execute tactical and sustainable digital marketing strategies and campaigns and how they can apply the same strategies to their own campaigns.
Furthermore, trainees will also be given access to a toolkit of templates, checklists, cheatsheets, and e-guides to assist in the development and implementation of an effective digital marketing strategy.
Target Audience
Course Highlights
In this Digital Marketing Strategy course, trainees will learn:
- The concept of digital marketing in both B2B and B2C contexts and the fundamentals of digital marketing channels ranging from search, social, to display.
- How to define digital marketing objectives and KPIs and align them to organisational goals.
- How to conduct competitive analysis and customer research using digital tools and strategic frameworks.
- How to develop a digital marketing strategy and strategic action plans that will achieve business objectives (brand awareness, customer engagement, sales)
- How to select the right digital marketing channels that aligns to the organisation’s marketing objectives.
- How to determine timelines for the execution of digital marketing campaigns and budget allocation for selected digital marketing channels
- How to implement campaign tracking and identify key digital marketing metrics to measure digital marketing campaign performance.
- How to interpret digital analytics reports and apply a continuous optimisation framework to improve business performance.
Course Objectives
By the end of the class, trainees will:
- Be able to demonstrate a comprehensive understanding of the concept of digital marketing, features of various digital marketing channels, and market strategy
- Gain actionable insights on the latest digital marketing trends and various digital marketing channel strategies in both B2B and B2C contexts
- Be able to select appropriate digital marketing channels based on the marketing strategy
- Be able to develop a digital marketing strategy and create roadmaps for campaign implementation to achieve business and marketing objectives
- Be able to review performance indicators to measure the effectiveness of a digital marketing strategy
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Integrated Marketing under under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Digital Marketing Strategy course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Integrated Marketing
Course Code: TGS-2018503501
Course Support Period: 17 Apr 2019 – 05 Nov 2026
Course Outline
Aligning Digital Marketing Strategy to the Business Strategy
- Define digital marketing
- Where digital marketing fits in the business strategy
- Overview of digital marketing strategy in alignment to business processes
Derive KPIs and Metrics from Marketing Objectives
Instructor-led | Mode of delivery (Lecture, Case Study, Role-play, Class Discussion, Group Discussion)
- What are digital marketing objectives and KPIs?
- Overview of digital marketing metrics
- Relationship between marketing objectives, KPIs, and metrics.
Understand Customers, Market, and Digital Landscape
Instructor-led | Mode of delivery (Lecture, Case Study, Demonstration and Modelling, Practical, Class Discussion, Group Discussion)
- 3 pillars of a digital marketing experience – User Journey, Digital Channels, and Creative & Content
- Deep dive into different digital channels (display/video advertising, paid search, social media marketing, online partnership/PR, email/mobile marketing) and digital marketing trends
- Connections between website, content marketing, SEO, and other digital channels
- Considerations of customers, company, and competitors to conduct competitive market analysis with the use of digital marketing tools
Digital Marketing Channels and Touchpoints
- Overview of digital marketing channels and consumer journey touchpoints
- How to select the right digital marketing channels that align to your marketing objectives
- Mapping digital marketing channels to buying funnel and consumer touchpoints
- Relationship between website and digital channels (SEO, SEM, Social Media, Email, Content, Display, Digital PR)
Develop a Strategic Digital Marketing Plan
- Understand the framework that supports the development of action plans
- Overview of SWOT analysis (driver)
- Develop a strategic digital marketing plan
- Overview of budget and ROI of a digital marketing plan
Set Up and Implement Digital Marketing Campaigns
Instructor-led | Mode of delivery (Lecture, Case Study, Demonstration and Modelling, Practical, Class Discussion)
- Introduction to a campaign brief and media plan
- Understand and setup Google Analytics to track user behaviour and marketing initiatives
- Implement campaign URL to track user journey from digital channels to a website
- Overview of digital marketing team structure – in-house vs external (agencies/freelancers)
Evaluate and Optimize to Improve Business Performance
Instructor-led | Mode of delivery (Lecture, Case Study, Demonstration and Modelling, Practical, Class Discussion, Group Discussion)
- Walk-through of Google Analytics – analyse and interpret digital marketing reports
- Introduction to continuous optimisation process
- Different types of testing methods
Assessment Component
- Individual Project Work
- Case study (Written Assessment)
Trainer
Zhong Li is the founder of Mikangle, a digital transformation company that focuses on advisory, training, and investment. He is also the Co-founder and now Advisor of Finty, an online financial marketplace that was acquired by an Australian firm, 15 months after the company was launched.
Kelvin is the managing partner of MINISTRY, a digital consultancy within the GOVT Group. As a seasoned agency leader, marketing consultant, and educator with over two decades in the industry, Kelvin specialises in developing impactful, data-driven digital strategies for various prominent brands. His work has earned several digital effectiveness awards for clients, including Scoot, Audi, Klook, Doctor Anywhere and Wine Connection, with notable recognition in data-driven and performance marketing. As an educator, Kelvin brings tangible client experiences into the classroom, blending theoretical and practical learning in digital marketing.
Why Learn at Equinet?
At Equinet, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.
Re-Attend the Course Once Within 3 Years
Forgotten what you've learnt after some time? Resit and re-experience the entire course in-person or online.
3-Year Access to the Courseware via Our LMS
Get 3-year access to the updated course slides, templates, and guides. Be ready to implement the concepts learnt.
Post-Training Mentoring with Industry Experts
Facing challenges during implementation? Consult our experts in a small group setting. Regularly scheduled.
Lifetime Access to Community Support Group
Be part of an exclusive support forum where you can post questions, discuss, and get feedback from fellow learners and experts.
Course Fees & Fundings
*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders
Course Fee:
S$975.00 (exclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$380.25 (inclusive of 9% GST) after 70% SSG Subsidies
Self-Sponsored Individuals
SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding
Eligible for Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$380.25
Course fees after subsidies can be further offset by SkillsFuture Credit.
SkillsFuture Baseline Funding – 50% Funding
Eligible for 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$575.25
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Company-Sponsored (SMEs)
Enhanced Training Support for SMEs (ETSS) – 70% Funding
Eligible for SME Company-Sponsored, 21 years old and above, and a
- Singapore Citizen; or
- Permanent Resident; or
- Long-Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$380.25
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Company-Sponsored (Non-SMEs)
SkillsFuture Baseline Funding – 50% Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$575.25
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$380.25
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Check your eligible grant amount and nett payable course fees when you apply now.
Course Schedule
| There are currently no course dates available. You may contact us to register your interest for dates when they become available. |
Testimonials
“I am very happy with the course because it focuses on the practical aspects of digital marketing such as conversion-based ROI strategic planning. This is especially relevant in the corporate SME environment where Return of Investment (ROI) matters a lot to the management.
Zhong Li is also very open when it comes to the industry practices and his views about digital marketing as a whole. He is able to relate to our questions easily, which shows his experience in this field.”
Leslie Chia, Raffles Medical Group
“The course content is detailed and has practical application purposes. I found that the course was very useful in learning about key metrics to take note of when setting up a digital marketing strategy as well as how to go about structuring a digital marketing plan.”
Shih Qing Pamela, Ninja Logistics Pte Ltd
Tan Mei Shan, Takashimaya Singapore Ltd
Emma Clough, TTG Wines
See all reviews.
FAQs
Are there any pre-requisites or minimum entry requirements?
Do I have to prepare anything before attending the course?
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Are there any funding or government subsidies for this course?
You may be eligible for up to 70% SkillsFuture subsidies. For funding information, please see the course funding section on this page.
If I have any questions after the course, can I consult the trainer?
Still have unanswered questions? Check out the FAQs page or submit an enquiry.
WSQ Digital Marketing Strategy
Redefine Your Digital Marketing Strategy in Two Days
Accredited by SkillsFuture Singapore
Duration: 16 Hours (2 days)
In-Person or Online-Based Classroom
Re-attend the course once within 3 years
3-year access to the courseware via our LMS
Post-training mentoring with industry experts
Lifetime access to community support group
Up to 70% Subsidy. Reserve your seat today.
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