Ecommerce Essentials Course

Your Launchpad Towards a Successful E-Commerce Business.

Download Brochure

Apply Now

Reserve your seat today.

Ecommerce Essentials Course

Your Launchpad Towards a Successful E-Commerce Business.

Download Brochure

Apply Now

Reserve your seat today.



Re-attend the Course Once Within 3 Years

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3-year access to the courseware via our LMS

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Post-Training Mentoring with Industry Experts

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Lifetime Access to Community Support Group

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Course Description

Unlock the potential of e-commerce with this foundational module designed to equip you with essential knowledge and skills. Gain a comprehensive understanding of e-commerce campaign objectives and tactics, empowering you to build a strong foundation for your online business. This module covers key e-commerce strategies, campaign management techniques, and the use of online advertising to effectively reach target audiences.

Discover the diverse business models and platforms available in the e-commerce ecosystem, such as B2B, B2C, and D2C, and learn how to select the right approach to meet your unique objectives. With a deep dive into e-commerce campaign management tactics, you’ll also explore the tools and methods to develop successful campaigns that align with your business goals.

Additionally, this module introduces data analytics and customer feedback monitoring, giving you the confidence to refine online mechanics and activities for long-term success. By the end of the day, you’ll have a solid foundation in e-commerce and be ready to build or expand your digital storefront with impactful campaigns and informed decision-making.

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Target Audience

Aspiring entrepreneurs looking to start an e-commerce business.
Professionals transitioning into the e-commerce industry.
Small business owners exploring online selling.

Course Highlights

Comprehensive overview of e-commerce fundamentals, including key objectives, business models, and strategies.
Practical insights into designing and executing campaigns aligned with business goals.
End-to-end understanding of operational workflows, from logistics to customer service.
Real-world applications through case studies, workshops, and project-based learning.

Course Objectives

By the end of the class, trainees will be able to:

Develop e-commerce campaign objectives to establish clear goals for customer acquisition, retention, and revenue growth.
Design tailored e-commerce campaign strategies that align with specific business models and management tactics.
Evaluate campaign performance by conducting data analytics and identifying optimisation opportunities.
Plan and execute online advertising campaigns using appropriate methods and customer feedback.
Create efficient workflows to refine online mechanics and streamline e-commerce operations for better customer experiences.

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Certification

A Certification of Completion will be issued upon achieving at least 75% attendance for the course.

Course Outline

LU1: Introduction to E-Commerce

Topics Covered:

What is e-commerce?
Objectives of e-commerce campaigns
Market trends in e-commerce
Introduction to platform comparison and selection criteria

Instructional Methods:

Lecture
Case Study Discussions
Group Activity

LU2: E-Commerce Business Models and Platforms

Topics Covered:

Exploring e-commerce business models, product research, and brand development
Ecommerce marketplaces (Shopee & Lazada, Carousell, TikTok, Instagram, etc.)
Selecting platforms for campaign execution
Aligning campaign tactics with models
Customer journey mapping across platforms

Instructional Methods:

Lecture
Hands-On Workshop
Case Studies
Group Activity

LU3: Data Analytics for E-Commerce

Topics Covered:

Key metrics for campaign success
Monitoring and analysing campaign data
Overview of e-commerce metrics and KPIs
Improving campaign performance with analytics

Instructional Methods:

Hands-On Demonstration
Lecture
Group Activity

LU4: Online Advertising and Product Promotion

Topics Covered:

Fundamentals of digital advertising
Advertising channels for e-commerce
Customer engagement on social media and email marketing
Refining product promotions

Instructional Methods:

Lecture
Hands-On Workshop
Role-Playing Activity
Group Activity

LU5: End-to-End E-Commerce Operations

Topics Covered:

Logistics and fulfilment basics
Operational workflow planning
Customer support strategies
Compliance and security in e-commerce

Instructional Methods:

Lecture
Case Study
Hands-On Workshop
Group Activity

Trainer

Alan Lee

Alan brings a wealth of practical experience to his role as an eCommerce Essentials Trainer. As a co-founder of Klosh Pte. Ltd., he has successfully managed digital marketing strategies, curated product designs, and optimized online storefronts to drive exceptional growth in the competitive eCommerce sector. His track record includes designing and launching hundreds of SKUs quarterly, implementing data-driven marketing campaigns, and building customer loyalty through innovative digital solutions.

Why Learn at Equinet?

At Equinet, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.

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Re-Attend the Course Once Within 3 Years

Forgotten what you've learnt after some time? Resit and re-experience the entire course in-person or online.

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3-Year Access to the Courseware via Our LMS

Get 3-year access to the updated course slides, templates, and guides. Be ready to implement the concepts learnt.

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Post-Training Mentoring with Industry Experts

Facing challenges during implementation? Consult our experts in a small group setting. Regularly scheduled.

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Lifetime Access to Community Support Group

Be part of an exclusive support forum where you can post questions, discuss, and get feedback from fellow learners and experts.

Course Fees

Course Fee:
S$588.00 (exclusive of 9% GST)

Course Schedule

Ecommerce Essentials Course
Learning Mode	Course Dates	Duration
In-Person	18, 19 Mar ( Tue, Wed )	9.00am - 6.00pm
In-Person	10, 11 Jul ( Thu, Fri )	9.00am - 6.00pm
In-Person	09, 10 Sep ( Tue, Wed )	9.00am - 6.00pm
In-Person	13, 14 Nov ( Thu, Fri )	9.00am - 6.00pm

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FAQs

Who is this course for?

This course is ideal for aspiring entrepreneurs, small business owners, freelancers, or anyone looking to establish a strong foundation in e-commerce operations. It’s also suitable for professionals transitioning into e-commerce roles.

Do I need any prior experience to join this course?

No prior experience is required. This course is designed to provide foundational knowledge and skills, making it accessible to beginners.

What will I learn in this course?

You’ll learn about the basics of e-commerce, including business models (B2B, B2C, D2C), platform selection, payment systems, logistics, campaign management, and data analytics.

What tools or equipment do I need for the course?

You’ll need a laptop with internet access. The course introduces various e-commerce tools and platforms that you can explore during the hands-on sessions.

How is the course structured?

The course is conducted over two days and includes interactive lectures, group discussions, case studies, and practical exercises.

Will I get hands-on experience?

Yes, this course includes practical sessions where you’ll work on real-world scenarios, such as setting up e-commerce operations and using analytics tools.

What kind of support will I receive during the course?

You’ll have access to experienced trainers who provide guidance during the sessions. You’ll also receive course materials to support your learning.

Are there any assessments?

Yes, there will be assessments in the form of case studies and individual projects to evaluate your understanding of key concepts.

Will I receive a certificate after completing the course?

Yes, participants who complete the course successfully will receive a certificate of completion.

How can I apply what I learn immediately?

The course focuses on practical skills that you can directly apply to set up and manage your e-commerce business or improve existing operations.

Can I network with other participants?

Absolutely! The course provides opportunities to interact with fellow participants, fostering connections and the exchange of ideas.

How long will I have access to the course materials?

You will have access to the digital course materials for up to 3 years post-course to continue your learning journey.

What if I have more questions after the course?

You can reach out to our support team or trainers for additional guidance. Alumni network members may also provide peer support.

How is this course different from other e-commerce programmes?

This course focuses on foundational knowledge, combining practical skills and strategic insights to equip participants with a strong start in e-commerce operations.

Can I re-attend the course if needed?

Yes, participants can re-attend the course once within 3 years after course completion, subject to seat availability. Contact us for more details.

Will this course help me choose the right e-commerce platform?

Yes, the course includes a detailed comparison of popular platforms and helps you understand how to select the one that aligns with your business needs.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.