Business owners, marketing managers, entrepreneurs, soloprenuers, and anyone who is keen to set up an ecommerce business.

Trainees should have an adequate understanding of internet technologies and be familiar with navigating around the internet.

By the end of the course, trainees will be able to:

• Conceptualise an ecommerce business from scratch
• Identify and add trending products to the product inventory
• Define a target audience to market and sell to 
• Conduct competitor analysis within the ecommerce landscape to devise competitive strategies
• Define and develop a brand identify and clear brand message for an ecommerce business 
• Create a set of processes to operate an ecommerce business with minimal and streamlined resources
• Identify the right platforms to build an ecommerce business on
• Plan the setup of an ecommerce storefront and/or e-market place to facilitate the sales of products online
• Develop an ecommerce digital marketing strategy and go-to-market plan

A SkillsFuture WSQ Statement of Attainment (SOA) – Marketing Campaign Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Ecommerce Strategy course assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Marketing Campaign Management.
Course Codes: TGS-2023021898

Course Support Period: 06 Jun 2023 – 05 Jun 2025

Instructional Methods | Lecture, Case Study, Demonstration and Modelling, Practice and Feedback

• What is Ecommerce?
• The State of Ecommerce today
• Types of Ecommerce business models (e-retailing, physical and digital drop shipping, FBA, subscription/memberships, pre-orders, click and collect, social commerce, etc.)

Instructional Methods | Lecture, Case Study, Demonstration and Modelling, Practice and Feedback

• Physical vs digital products
• Supplier and product sourcing 
• Determining market demand
• Competitor analysis
• Defining product unique selling points (USPs)
• Understanding cost structure
• Pricing strategy
• Budgeting and forecasting

Instructor-led | Lecture, Case Studies, Practice and Feedback, Demonstration and Modelling

• Ecommerce environment (Platform, Hosting, Security, Data protection)
• Logistics
• Payment gateways and payment methods
• Shipping providers
• Service level and order fulfilment 
• Customer service (pre-sale and post-sale support)
• Chargebacks and refunds
• Resource planning
• Policies, agreements and privacy regulations

Instructor-led | Lecture, Case Studies, Practice and Feedback, Demonstration and Modelling

• Getting your brick and mortar business online
• Online Marketplaces (Shopee, Lazada, Carousell, and other e-market places) vs a self-managed Online Store (Shopify, WordPress/WooCommerce)
• Online store planning and setting up your brand.com ecommerce storefront (site architecture, site design, product grouping, wireframing, buyers experience)
• Creating a brand identity and communicating your brand story
• Creatives: Photography, Graphics, Videos
• Defining ecommerce unique selling propositions
• Identifying the customer journey 
• Business metrics and optimization plan 

Instructor-led | Lecture, Case Studies, Practice and Feedback, Demonstration and Modelling

• Defining marketing campaigns
• Brand and Content marketing
• Loyalty programmes
• Bundles and promotions
• Affiliate and influencer marketing
• Email marketing 
• Ecommerce Search engine optimisation (SEO) / search engine marketing (SEM)
• Digital advertising in paid media ads
• Social selling (Facebook Live, Instagram Live, etc)
• Social media marketing (Social ads, Community engagement, Facebook, Instagram, Tiktok, LinkedIn)
• Marketing action plan and calendar

• Written Questions – Case Study
• Individual Project Presentation

Enhanced Training Support for SMEs (ETSS) – 70% Funding

Eligible for SME Company-Sponsored, 21 years old and above, and a

• Singapore Citizen; or
• Permanent Resident; or
• Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$386.10

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Baseline Funding – 50% Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

• Singaporean Citizen; or
• Permanent Resident; or
• Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$584.10

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$386.10

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

No, you do not need to have an existing business or product. However, it would be advisable to have an idea of what you would like to sell online before attending the course.

No, you do not need to have a website. In this course, you will learn how to plan the creation of an ecommerce storefront.

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.