WSQ Ecommerce Strategy

Master Advanced E-commerce Strategies to Scale Your Online Business.

Download Brochure

Apply Now

Up to 70% Subsidy. Reserve your seat today.

WSQ Ecommerce Strategy

Master Advanced E-commerce Strategies to Scale Your Online Business.

Download Brochure

Apply Now

Up to 70% Subsidy. Reserve your seat today.

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Accredited by SkillsFuture Singapore

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Re-attend the Course Once Within 3 Years

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3-year access to the courseware via our LMS

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Post-Training Mentoring with Industry Experts

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Lifetime Access to Community Support Group

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Course Description

Master the art of e-commerce strategy with our Advanced E-commerce Strategy Course, designed for professionals and entrepreneurs looking to scale their online businesses globally. This comprehensive programme builds on foundational e-commerce knowledge, focusing on advanced techniques in strategic planning, customer insights, campaign optimisation, and cross-border operations. Learn how to create data-driven strategies that drive conversions, improve customer satisfaction, and deliver measurable results for your online store.

Explore critical topics such as advanced analytics, customer segmentation, and e-commerce campaign evaluation tools. This course provides hands-on opportunities to develop actionable optimisation plans, implement high-performing campaigns, and leverage industry-leading tools like Shopify, various Google solutions (including, but not limited to, Google Ads, Google Data Studio, and Google Merchant Center), and popular social media platforms like TikTok, Pinterest, Reddit, and even Twitch. Whether it’s enhancing user experience or expanding to international markets, you’ll acquire the skills to overcome complex e-commerce challenges and scale with confidence.

By the end of this course, you will have the expertise to create impactful e-commerce strategies tailored to your business goals. Gain valuable insights into global customer behaviours, refine your campaign mechanics, and develop an optimisation roadmap that ensures your online store remains competitive in the ever-evolving digital landscape.

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Target Audience

This course is ideal for:

E-commerce Professionals: Looking to refine and scale their strategic capabilities.
Entrepreneurs and Business Owners: Expanding their online stores globally or enhancing operations.
Digital Marketers: Seeking advanced knowledge in e-commerce analytics, targeting, and optimisation.
Freelancers and Consultants: Wishing to offer comprehensive e-commerce solutions to clients.

Course Highlights

Create and execute advanced e-commerce strategies tailored to organisational goals.
Utilise customer insights to build detailed personas and improve targeting.
Design and optimise high-performing e-commerce campaigns with measurable outcomes.
Evaluate campaign performance using advanced analytics tools and data-driven methods.
Scale your business globally with cross-border strategies and platform optimisation.

Course Objectives

By the end of the class, trainees will be able to:

Develop advanced e-commerce strategies aligned with organisational goals and market trends.
Establish measurable campaign objectives and key performance indicators (KPIs) to track success.
Utilise customer insights and segmentation techniques to improve targeting and user experience.
Evaluate campaign performance and recommend optimisation strategies using advanced analytics.
Create global expansion strategies and refine online mechanics to scale e-commerce businesses effectively.

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Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – Marketing Campaign Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Ecommerce Strategy course assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Marketing Campaign Management.

Course Code: TGS-2023021898
Course Support Period: 06 Jun 2023 – 05 Jun 2025

Trainer

Jethro Xu

Jethro Xu has spent over a decade building and scaling E-commerce storefronts, selling everything from mobile phone accessories and movie paraphernalia, to furniture and pharmaceutical products to a global audience. His E-commerce stores have shipped to customers over five different continents!

Jethro also runs a marketing agency which helps clients (especially those with E-commerce sites!) to identify gaps in their marketing strategy, and optimise their performance based on their key business objectives.

Why Learn at Equinet?

At Equinet, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.

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Re-Attend the Course Once Within 3 Years

Forgotten what you've learnt after some time? Resit and re-experience the entire course in-person or online.

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3-Year Access to the Courseware via Our LMS

Get 3-year access to the updated course slides, templates, and guides. Be ready to implement the concepts learnt.

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Post-Training Mentoring with Industry Experts

Facing challenges during implementation? Consult our experts in a small group setting. Regularly scheduled.

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Lifetime Access to Community Support Group

Be part of an exclusive support forum where you can post questions, discuss, and get feedback from fellow learners and experts.

Course Fees & Fundings

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$990.00 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$386.10 (inclusive of 9% GST)

Self-Sponsored Individuals

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$386.10

Course fees after subsidies can be further offset by SkillsFuture Credit.

SkillsFuture Baseline Funding – 50% Funding

Eligible for 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$584.10

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Company-Sponsored (SMEs)

Enhanced Training Support for SMEs (ETSS) – 70% Funding

Eligible for SME Company-Sponsored, 21 years old and above, and a

Singapore Citizen; or
Permanent Resident; or
Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$386.10

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding – 50% Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$584.10

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$386.10

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Check your eligible grant amount and nett payable course fees when you apply now.

Course Schedule

WSQ Ecommerce Strategy Course
Location	Course Dates	Duration
In-Person	07, 08 Jan 2025 (Tue, Wed)	8.30am - 6.30pm
In-Person	08, 09 Apr 2025 (Tue, Wed)	8.30am - 6.30pm
In-Person	31 Jul, 01 Aug 2025 (Thu, Fri)	8.30am - 6.30pm
In-Person	30 Sep, 01 Oct 2025 (Tue, Wed)	8.30am - 6.30pm
In-Person	04, 05 Dec 2025 (Thu, Fri)	8.30am - 6.30pm

Testimonials

“This is a great course for anyone who wants to understand the business structure of e-commerce and start a business. The course material is relevant and prepares me for my e-commerce adventures. The teacher is engaging and knowledgeable. Highly recommended.”

Chia Swee Khiam, Mind & Movement

“The course is well structured and the content is comprehensive. The trainer demonstrated a wealth of experience and shared anecdotes of real-life examples to illustrate different key points taught in class. Appreciate that the trainer was able to address the students’ queries with thoughtful responses.”

Ng Swee Ching

“I have learned a lot about ecommerce in very broad perspective and I hope that I could apply in my ecommerce business”

Lee Pooi Yee

See all reviews.

FAQs

Who should take this course?

This Advanced eCommerce Strategy course is ideally suited for business owners and entrepreneurs who have been running an eCommerce shop for a year or two but have reached a plateau in their sales numbers, as well as marketing managers looking to enhance their skills in advanced eCommerce strategies. It’s also perfect for solopreneurs who want to take their online business to the next level.

What prior experience do I need to enrol?

Students do not require extensive prior experience to take this Advanced eCommerce Strategy course. However, some basic knowledge and experience are recommended:

Basic knowledge of business strategy and operations
Familiarity with digital technologies including, but not limited to, basic analytics tools, social media channels, and eCommerce shops
Experience running an eCommerce shop for about a year or two
Basic understanding of digital marketing concepts

How is the course structured?

The course consists of interactive lectures, case studies, hands-on demonstrations, and collaborative exercises. Participants will engage in practical activities to apply their learning and gain real-world insights.

What topics will be covered?

This course covers advanced e-commerce strategies, customer insights, campaign design and optimisation, performance evaluation, and global scaling techniques. It’s designed to help established online retailers overcome plateaus and accelerate growth.

How long is the course?

The course duration is two days, with a total of 16 hours of instruction and activities, culminating in assessments to gauge participants’ understanding.

What is the assessment format?

Assessments will be conducted through a case study written assessment and an individual project or written assessment to evaluate participants’ practical skills and theoretical knowledge gained during the course.

Will I receive a certification upon completion?

Yes, participants will receive a certificate of completion, which can enhance your professional credentials and demonstrate your expertise in eCommerce marketplace management.

Are there any networking opportunities?

Absolutely! The course encourages collaboration and interaction among participants, providing opportunities to network and share experiences with peers from various sectors.

How can I apply what I've learned after the course?

Participants will leave with actionable insights and practical skills that can be directly applied to their eCommerce operations, helping to improve their strategies and drive business growth.

What if I have more questions?

For any additional inquiries or to discuss specific learning goals, feel free to contact us for assistance.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.