WSQ Email Marketing Course
Learn How to Develop and Implement Effective Email Marketing Strategies
SkillsFuture funding eligible. Reserve your seat today.
Accredited by SkillsFuture Singapore
Re-attend the Course Once Within 3 Years
3-year access to the courseware via our LMS
Post-Training Mentoring with Industry Experts
Lifetime Access to Community Support Group
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Course Description
Email marketing is an often neglected facet of digital marketing. While it may seem surprising, email has the highest ROI of any digital marketing channel — averaging $38 for every $1 spent.
Email marketing is undoubtedly a cost-effective and powerful tool for businesses to reach and engage with their target audience, but many businesses still do not optimise their efforts.
Our 2-day Email Marketing Course is designed to help you develop and implement successful email marketing strategies that will increase your open rates, click-through rates, and conversion rates.
In this comprehensive course, you will learn how to create compelling email content, lead nurturing techniques that work, and how to measure and analyse email campaign performance. You will also learn about email automation and its technical features and capabilities.
Trainees will also have the opportunity to learn how to develop a comprehensive customer lifecycle plan, which includes setting up effective lead generation and lead nurturing campaigns. By applying these techniques hands-on, participants will learn to synergise integrated marketing campaigns and drive revenue growth for their business.
Lead Acquisition and Segmentation Process
Target Audience
- Understand how email marketing can be integrated into existing marketing strategies to achieve marketing objectives
- Develop and launch effective email marketing campaigns to boost sales, customer engagement, and nurture customer relationships
Course Highlights
In this email marketing course, you will learn:
- How to set up and launch email marketing campaigns from ground zero
- How to tailor and deliver customised marketing communications based on your customer lifecycle stages to achieve marketing objectives
- How to perform email list and contact database segmentation for better targeting and engagement
- How to measure and optimise your email marketing performance
- Lead generation, lead nurturing, and customer lifecycle marketing strategies
- And much more
Course Objectives
By the end of the class, trainees will be able to:
- Develop and implement an effective email marketing strategy
- Establish email marketing campaign objectives and performance metrics to measure the effectiveness of email marketing implementation
- Define customer personas and perform segmentation of contact database and email lists for more relevant targeting and personalisation of products and services
- Develop email marketing messaging and integrate it into the overall marketing communications structure
- Select the appropriate email marketing metrics for tracking and analysing to achieve objectives
- Develop a lifecycle marketing strategy in order to communicate relevant email marketing messages at appropriate intervals
- Drive email marketing campaign development and implementation that leverage email marketing automation in alignment with marketing strategy
- Evaluate email marketing performance metrics and recommend improvements to email marketing strategy and action plans based on evaluation outcomes
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Marketing Campaign Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Email Marketing course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Marketing Campaign Management
Course Code: TGS-2022013776
Course Support Period: 24 May 2022 – 23 May 2024
Course Outline
Introduction to Email Marketing and Marketing Automation
Instructor-led | Mode of Delivery (Interactive Lecture, Class Discussion)
- An overview of digital marketing strategy
- What is email marketing and why is it important?
- Email marketing and its role in digital marketing strategy
Foundations of Email Marketing
Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Modelling, Practical Application)
- Benefits of email marketing
- Understanding the current CRM, email marketing and marketing automation platforms
- How to source and choose the right marketing software based on your business requirements
- Define customer persona for email marketing
- Define email marketing campaign objectives
- Establish email marketing performance metrics
Build and Grow an Email List
Instructor-led | Mode of Delivery (Lecture, Practical Application, Class Discussion)
- What is an email list
- The importance of a quality email list
- How to build an email list
- Types and examples of lead magnets
- Understand opt-in lists
Develop Your Email Marketing Messaging And Communication Structure
Instructor-led | Mode of Delivery (Lecture & Illustration)
- Types of emails
- Types of products you can advertise via email
- Designing an email (layout, images and styling best practices)
Develop Your Email Marketing Strategy
Instructor-led | Mode of Delivery (Lecture & Illustration, Practical Application)
- Creating an email marketing strategy
- Key components of an email marketing strategy
- Phase 1 of Email Marketing Strategy
- Phase 2 (Creative) and Phase 3 (Content)
- Phase 4 (Publishing) and Phase 5 (Testing) and Phase 6 (Measurement)
Email Marketing Analytics and Optimisation
Instructor-led | Mode of Delivery (Lecture & Illustration, Practical Application)
- Introduction to segmentation and personalisation
- 5 Ws of Segmentation (Who, What, When, Where, Why)
- Essential email marketing metrics
- How to evaluate effectiveness of email marketing campaign
- How to improve performance metrics
Lifecycle Marketing and Marketing Automation
Instructor-led | Mode of Delivery (Lecture & Illustration, Practical Application)
- What is the customer lifetime value?
- What is lifecycle marketing and why is it important?
- Understanding customer lifecycle marketing in relation to email marketing
- How to improve email engagement by automating and optimising lifecycle workflows based on user behaviour
- What is marketing automation and why is it important?
- Grow sales with marketing automation
- Learn how to use marketing automation to create a personalised customer experience
Automation with Drip Campaigns
Instructor-led | Mode of Delivery (Lecture & Illustration, Practical Application)
- Drip Campaigns
- How to setup a drip campaign
- What is lead nurturing?
- Developing a lead nurturing strategy
Automation with Triggers
Instructor-led | Mode of Delivery (Lecture & Illustration, Practical Application)
- Understand triggers for automation
- Date-based automation
- Behaviour-based automation
Advanced Email Marketing Analytics and Optimisation
Instructor-led | Mode of Delivery (Lecture & Illustration, Practical Application)
- Revisiting performance metrics
- Improve campaign performance using advanced email marketing
Assessment Component
- Written Assessment – Case Study
- Individual Project Presentation
Trainer
Razy is the co-founder of 2Stallions Digital Marketing Agency – an award winning digital agency in Singapore and Malaysia. With over 14 years of digital marketing experience, Razy has worked on digital marketing strategies for startups, SMEs and MNCs. He has trained over 5,000 students worldwide on digital marketing and digital transformation. Razy is a sought-after speaker and is regularly invited to speak at marketing events in the region.
Avantika Jain is an INSEAD MBA graduate and an expert in email marketing automation, lifecycle marketing, and behavioral segmentation. As Head of Special Projects at Lazada (Alibaba Group), she led direct marketing and email-driven campaigns that boosted email-attributed orders by 1.5x and increased campaign-driven revenue share from ~5% to 10%. Previously, as General Manager at Fave (PineLabs Group), she managed CRM and lifecycle email strategies, optimising automated email flows for 100K+ users. She also spearheaded Lazada’s LiveUp Loyalty Program, achieving a 53% adoption rate—one of its most successful CRM-driven initiatives.
Why Learn at Equinet?
At Equinet, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.
Re-Attend the Course Once Within 3 Years
Forgotten what you've learnt after some time? Resit and re-experience the entire course in-person or online.
3-Year Access to the Courseware via Our LMS
Get 3-year access to the updated course slides, templates, and guides. Be ready to implement the concepts learnt.
Post-Training Mentoring with Industry Experts
Facing challenges during implementation? Consult our experts in a small group setting. Regularly scheduled.
Lifetime Access to Community Support Group
Be part of an exclusive support forum where you can post questions, discuss, and get feedback from fellow learners and experts.
Course Fees & Fundings
Course Fee:
S$975.00 (inclusive of 9% GST)
Course Fee After Eligible SSG Subsidies:
From S$292.50 (inclusive of 9% GST) after SSG Subsidies
Self-Sponsored Individuals
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$292.50
Course fees after subsidies can be further offset by SkillsFuture Credit.
SkillsFuture Baseline Funding
Eligible for 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$487.50
Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Company-Sponsored (SMEs)
Enhanced Training Support for SMEs (ETSS)
Eligible for SME Company-Sponsored, 21 years old and above, and a
- Singapore Citizen; or
- Permanent Resident; or
- Long-Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$292.50
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Company-Sponsored (Non-SMEs)
SkillsFuture Baseline Funding
Eligible Non-SME Company-Sponsored, 21 years old and above, and a
- Singaporean Citizen; or
- Permanent Resident; or
- Long Term Visitor Pass Plus (LTVP+) Holder
Nett course fee payable (including 9% GST): S$487.50
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
SkillsFuture Mid-Career Enhanced Subsidy (MCES)
Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above
Nett course fee payable (including 9% GST): S$292.50
Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)
Check your eligible grant amount and nett payable course fees when you apply now.
Course Schedule
| WSQ Email Marketing Course | ||
| Learning Mode | Course Dates | Duration |
| In-Person | 11, 12 Feb 2025 (Tue, Wed) Full-House | 9.00am - 6.00pm |
| In-Person | 13, 14 Mar 2025 (Thu, Fri) | 9.00am - 6.00pm |
| Online (Zoom) | 26, 27 Apr 2025 (Sat, Sun) | 9.00am - 6.00pm |
| In-Person | 06, 07 May 2025 (Thu, Fri) | 9.00am - 6.00pm |
| In-Person | 16, 17 Jun 2025 (Mon, Tue) | 9.00am - 6.00pm |
| In-Person | 10, 11 Jul 2025 (Thu, Fri) | 9.00am - 6.00pm |
| In-Person | 12, 13 Aug 2025 (Tue, Wed) | 9.00am - 6.00pm |
| In-Person | 04, 05 Sep 2025 (Thu, Fri) | 9.00am - 6.00pm |
| In-Person | 02, 03 Oct 2025 (Thu, Fri) | 9.00am - 6.00pm |
| In-Person | 10, 11 Nov (Mon, Tue) | 9.00am - 6.00pm |
| In-Person | 04, 05 Dec 2025 (Thu, Fri) | 9.00am - 6.00pm |
Testimonials
“An enjoyable course that has given me adequate grounding in email marketing and automation. Razy is a helpful and friendly trainer who is able to share his industry experience.”
Low Jat Leng
Liew Wen Chong
Melissa Kweh
Zarinah, Modern Montessori International
See all reviews.
FAQs
Are there any pre-requisites or minimum entry requirements?
Do I have to prepare anything before attending the course?
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
If I have any questions after the course, can I consult the trainer?
Still have unanswered questions? Check out the FAQs page or submit an enquiry.
WSQ Email Marketing
Learn How to Develop and Implement Effective Email Marketing Strategies
Accredited by SkillsFuture Singapore
Duration: 16 Hours (2 days)
In-Person or Online-Based Classroom
Re-attend the course once within 3 years
3-year access to the courseware via our LMS
Post-training mentoring with industry experts
Lifetime access to community support group
SkillsFuture funding eligible. Reserve your seat today.