WSQ Facebook & Instagram Marketing Course

Create Impactful Facebook and Instagram Marketing and Advertising Campaigns

Download Brochure

Apply Now

Up to 70% Subsidy. Reserve your seat today.

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

WSQ Facebook & Instagram Marketing Course

Create Impactful Facebook and Instagram Marketing and Advertising Campaigns

Download Brochure

Apply Now

Up to 70% Subsidy. Reserve your seat today.

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

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Accredited by SkillsFuture Singapore

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Re-attend the Course Once Within 3 Years

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3-year access to the courseware via our LMS

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Post-Training Mentoring with Industry Experts

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Lifetime Access to Community Support Group

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Industry leading organisations who’ve sent their teams for upskilling at Equinet

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Course Description

Facebook has dominated the social media space and is currently the most-used social media platform worldwide. With billions of users on Facebook, utilising it as a marketing tool has become the norm.

This 2-day intensive Facebook and Instagram Marketing course will enable trainees to develop a Facebook and Instagram marketing strategy, launch compelling Facebook and Instagram marketing and advertising campaigns to drive leads/increase brand awareness, and review and optimise performance.

Through a mix of real world case studies, group work/discussions and hands-on implementation, trainees will gain practical knowledge and develop confidence in creating, running and managing Facebook and Instagram marketing campaigns.

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Target Audience

Marketing Executives, Digital Marketing Managers, Social Media Managers, Business Owners, and individuals who manage and implement Facebook Marketing and Advertising on a day to day basis.

Course Highlights

In this 2-day Facebook & Instagram Marketing course, you will learn:

How to make use of Facebook marketing channels (Groups, Offers, Events, Marketplace) to market your business & products for free
How to utilise Facebook Audience Insights to better understand your potential customers and build relevant audiences for ad targeting campaigns
How to create multiple Facebook and Instagram ad campaigns from ground up, with step-by-step instructions and guidance from an industry expert
How to select the right advertising campaign objectives (Brand Awareness, Reach, Traffic, Lead Generation, Conversion) that align to the marketing objectives (many marketers get this wrong)
Industry best practices in writing attractive ad copy, designing visually-captivating creatives, and delivering compelling promotions
How to build powerful marketing audiences on Facebook and Instagram, segment and target them effectively to produce positive return on investment
How to develop and implement Facebook ad retargeting strategies
Facebook Marketing Analytics: What to measure, how to analyse reports, and what to do with the insights
How to deploy A/B testing strategies and implement continuous optimisation

Course Objectives

This Facebook and Instagram Marketing course is designed to equip learners with practical knowledge and skills in developing a Facebook marketing strategy and executing Facebook advertising campaigns.

By the end of this course, you will be able to:

Review Meta assets (Facebook and Instagram Pages) and interpret page insights
Develop a Meta marketing strategy that takes into account marketing mix, competition, business objectives and KPIs
Select Facebook marketing channels (Groups, Offers, Events, Marketplace) to market a business’s products and services for free
Define Meta Advertising objectives (brand awareness, lead generation, conversion, awareness, traffic, engagement, leads, app promotion and sales).
Brainstorm & ideate on relevant interests to target using the B.A.P framework
Set up a Facebook and Instagram Advertising campaign in alignment to marketing strategies, operation plans and budgets
Create and define custom audiences, lookalike audiences, and core audiences with the Meta Audience creation tool for better ad targeting
Develop and implement Facebook and Instagram ad retargeting strategies
Recommend key metrics to measure from Meta Ads Manager
Interpret campaign data from Meta Ads Manager and make recommendations to optimise campaign performance

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Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – Marketing Campaign Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Facebook and Instagram Marketing Course assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Marketing Campaign Management

Course Code: TGS-2022015223
Course Support Period: 19 Aug 2022 – 18 Aug 2024

Course Outline

Planning for Facebook and Instagram Marketing

Instructor-led | Mode of Delivery (Lecture)

Introduction to Facebook & Instagram Marketing

Overview of Meta channels
Market penetration potential of Facebook and Instagram in the local context
The current & future Meta ecosystem
Differences of Facebook and Instagram advertising as compared to other marketing channels
Examples of Facebook and Instagram advertisements

Creation of a Facebook Page & Best Practices

Why do you need a Facebook page?
Creation of a Facebook Page for their company/brand
Populating the Facebook Page with the user’s key messages and branding assets
Optimising of the Facebook Page for greater discoverability

Facebook and Instagram Insights Tool

Utilising insights tool for Facebook and Instagram interactions deepdive
Analysing your potential customers using Audience Insights
Benchmarking competitors and unicorn strategy

Making Use of Facebook Native Marketing Channels

Instructor-led | Mode of Delivery (Lecture & Illustration)

Facebook Marketplace
Facebook Events
Facebook Groups

Navigating & Setup of Facebook Business Manager

Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application with Reflective Discussion)

Setup and Navigating Meta Business Manager

Business Manager functions & navigation
Hands-on adding people access, ad account, Facebook & Instagram assets connectivity
Understanding billing & payments

Launching Facebook and Instagram Advertising Campaigns

Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application with Reflective Discussion)

Facebook Objectives Consideration – Identifying A Suitable Objective

Comprehending the 6 different types of Facebook advertising objectives
Identifying which is the best objective for your business
Step by step guide on creating Facebook ads with the different objectives (e.g. Traffic)

Competitive & Audience Analysis Using B.A.P Framework

Analysing your potential customers and competitors
Knowing their key interests and demographics data
How to identify and streamline your target customers on Facebook and Instagram via B.A.P Framework
Practice exercise using actual or fictitious business
Group attempt on scenario for BAP framework ideation (i.e. Yoga apparel audience targeting)

Launching a Facebook and Instagram Advertisement

Anatomy of Meta advertising campaign structure (Campaign, Ad Set, Ad levels)
Understanding the different types of Meta Advertising objectives
Audience, budget, scheduling and placement optimization
Different types of creatives (Image, Video and Carousel)
Comprehend ads approval workflow & advanced features on the campaign setup (A/B testing, Advantage+ features, Dynamic Creative)
Creative best practices

Audience Segmentation - Custom, Lookalike & Core Audiences

Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application with Reflective Discussion)

Understand the differences between a custom, lookalike and core audience
Know the advantages & disadvantages of the different audiences
Core audiences (targeting via locations, age, gender, languages, interests and other digital parameters captured from Facebook)
Custom audiences (targeting via customer file and Facebook assets)
Lookalike audiences (expanding similar audiences based on a set of audiences that is defined by the business)
Step by step guide on creating the custom & lookalike audiences
Stakeholder interview questions on gathering feedback to improve targeting strategies

Meta Ads Manager - Stats & Reporting

Instructor-led | Mode of Delivery (Lecture & Illustration with Practical Application)

Understanding the reporting channel of Meta advertising
Performance difference between different audiences, advantage + (AI) features & optimisation parameters
Facebook Advertising optimisation strategies
Essential Meta Advertising metrics to track and measure

Assessment Component

Written Assessment – Case Study with Questions
Individual Project Presentation

This course is part of the Certified Social Media Marketing Specialist (CSMMS) Programme.

Trainer

Hatta Aziz

With over 15 years of experience in digital marketing, social media and content, Hatta founded Awesome Sauce to work with clients on elevating their digital marketing through simple but effective strategies.

His past clients include MNCs like PUMA, government institutions like MUIS and local SME heroes The Cage.

Why Learn at Equinet?

At Equinet, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.

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Re-Attend the Course Once Within 3 Years

Forgotten what you've learnt after some time? Resit and re-experience the entire course in-person or online.

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3-Year Access to the Courseware via Our LMS

Get 3-year access to the updated course slides, templates, and guides. Be ready to implement the concepts learnt.

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Post-Training Mentoring with Industry Experts

Facing challenges during implementation? Consult our experts in a small group setting. Regularly scheduled.

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Lifetime Access to Community Support Group

Be part of an exclusive support forum where you can post questions, discuss, and get feedback from fellow learners and experts.

Course Fees & Fundings

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$990.00 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$386.10 (inclusive of 9% GST) after 70% SSG Subsidies

Self-Sponsored Individuals

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$386.10

Course fees after subsidies can be further offset by SkillsFuture Credit.

SkillsFuture Baseline Funding – 50% Funding

Eligible for 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$584.10

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Company-Sponsored (SMEs)

Enhanced Training Support for SMEs (ETSS) – 70% Funding

Eligible for SME Company-Sponsored, 21 years old and above, and a

Singapore Citizen; or
Permanent Resident; or
Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$386.10

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding – 50% Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$584.10

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$386.10

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Check your eligible grant amount and nett payable course fees when you apply now.

Course Schedule

WSQ Facebook and Instagram Marketing Course
Learning Mode	Course Dates	Duration
In-Person	21, 22 Jan 2025 (Tue, Wed)	9.00am - 6.00pm
Online (Zoom)	25, 26 Mar 2025 (Tue, Wed)	9.00am - 6.00pm
In-Person	08, 09 May 2025 (Thu, Fri)	9.00am - 6.00pm
Online (Zoom)	08, 09 Jul 2025 (Tue, Wed)	9.00am - 6.00pm
In-Person	07, 08 Aug 2025 (Thu, Fri)	9.00am - 6.00pm
Online (Zoom)	30 Sep, 01 Oct 2025 (Tue, Wed)	9.00am - 6.00pm
In-Person	13, 14 Nov 2025 (Thu, Fri)	9.00am - 6.00pm

Testimonials

“This is probably one of the best course on Facebook that I have attended in terms of the contents, the trainer’s expertise and experience.”

James Edwardes Tay

“The course and trainer exceeded my expectations. I really like that it was a very hands-on course, navigating through the entire Facebook platform in ads creation. The trainer was extremely patient in handling the tech issues the class faced and answering the questions we had.”

Madeline Puah

“I highly recommend this course to anyone looking to gain real-world knowledge and practical skills on how to leverage Facebook marketing and advertising for their organisation. The trainer was friendly, highly knowledgeable, very experienced (including real-life industry application experience) and made learning fun for all.”

Edmund Seng Pei Ping

“Hatta is an engaging instructor and subject matter expert who takes great effort to teach the class well and patiently. Appreciate it! ”

Lim Ying Ting

“Hatta is very patient to help us out in our digital marketing journey. And generous in his efforts to help us problem solve our technical encounters.”

Chieu Li Tzer

“Hatta was very elaborate with his teaching. He went around one-by-one to solve our issues regarding the course and even stayed back to answer some students’ questions. Thumbs up!”

Pauline Tan

FAQs

Do I need a Facebook account for this course?

Yes. You will be required to have an active Facebook account before the course starts.

Do I need to have a Facebook page?

You do not need to create a Facebook page prior to attending the course as during the course you will be taught, step by step, how to create a Facebook page.

Can I run ads for Instagram after attending this course?

Yes, this course covers running advertisements on Instagram and you will most certainly be able to run ads for Instagram after attending this course.

Do I need to have a business/ personal website for the course?

No, you do not need to have a business or a personal website for this course as you will be running ad simulations for a dummy website. However, if you do have an existing website you would like to run ads for, you may simulate running ads for it during the hands-on practical sessions.

How is this course different from the social media marketing course offered by Equinet Academy?

This course focuses primarily on the Facebook platform and goes in-depth into the various features used by marketers (Ads, Events, Groups, Pages, Marketplace, Offers).

The WSQ Social Media Marketing Course covers a comprehensive overview of various popular social media platforms and how to develop and implement a social media marketing strategy.

How much does it cost to advertise on Facebook?

The fundamentals of Facebook advertising is based on an “Auction Model”. What this means is that you are essentially competing with other people that are advertising on Facebook (also known as “Advertisers”), and the highest bid wins. On average, what we have seen is that the CPC (cost per click) cost for Facebook advertising ranges from $0.23 SGD to $5.15 SGD per click. Similarly, the CPM (cost per 1000 impression) cost for Facebook advertising ranges from $2.07 SGD to $59.72 SGD per CPM.

So the short answer is that the cost of advertising on Facebook really depends on many different factors. There’s no single fixed cost figure that you can accurately benchmark with.

Read this article to understand the factors involved that might affect the costs of advertising on Facebook.

Are there any pre-requisites or minimum entry requirements?

Trainees should be proficient in web surfing and be able to write and converse in English.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Are there any funding or government subsidies for this course?

You may be eligible for up to 70% SkillsFuture subsidies. For funding information, please see the course funding section on this page.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.