Free 3-Hour Digital Marketing Workshop (Introduction to Digital Marketing)

Workshop Overview:

In this 3-hour introduction to digital marketing workshop, you will dive into the world of digital marketing, starting by getting familiar with its common terms.

Get hands-on experience with digital marketing tools available online and learn to navigate the complexities of preliminary marketing campaign research and competitor analysis.

Uncover how to identify the digital marketing channels and platforms that resonate most with your B2B or B2C business, ensuring your marketing efforts aren’t just shots in the dark but are well-targeted strategies designed to connect with your ideal audience.

You will get to learn how to leverage on AI for your digital marketing. There will be demonstrations on how to use AI for your written content, AI image generation using DALL-E 3, and engaging short-form videos generated through AI tools.

Uncover how to identify the digital marketing channels and platforms that resonate most with your B2B or B2C business. With the use of AI tools, ensure your marketing efforts aren’t just shots in the dark but are well-targeted strategies designed to connect with your target audience.

This workshop is developed and conducted in collaboration with 2Stallions.

Workshop Objectives:

By the end of this workshop, you will be able to:

• Explain common digital marketing terminologies (so you won’t ever be the most clueless person in the room)
• Use digital marketing tools found online to conduct preliminary marketing campaign research and competitor analysis
• Select the most appropriate digital marketing channels and platforms for your B2B or B2C business

Workshop Outline:

• What is digital marketing?
• Introduction to digital marketing channels
• B2B and B2C digital marketing case studies
• Digital advertising platforms (Google Ads, Meta Ads, TikTok Ads)
• Digital advertising landscape and competitor analysis tools
• Digital marketing strategies
  • Social media marketing
    • Breakdown of social media marketing platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube)
  • Content marketing
    • Why is content king?
    • Frameworks and strategies for effective content marketing
    • Introduction to content creation tools
  • SEO
    • What is search engine optimisation (SEO)?
    • Tools for SEO research and competitor analysis
  • Email Marketing
    • Why is Email Marketing still the marketing strategy?
    • Using email automation sequences for your lead nurturing
    • Leverage on email automation to grow your leads and sales
• Leveraging AI for your marketing
  • Content creation with AI
  • Image creation with DALL-E 3
  • AI tools for short form video generation
• Why is digital marketing analytics important?
• Key Google Analytics metrics to track and analyse
• Walkthrough of the Google Analytics 4 platform
• How everything comes together
• Short quiz

Instructor

Workshop Dates

Online via Zoom: 04 Feb 2025 (Tue), 2pm – 5pm (GMT+8)

In-Person: 13 May 2025 (Tue), 2pm – 5pm (GMT+8)

Online via Zoom: 21 Aug 2025 (Thu), 2pm – 5pm (GMT+8)

In-Person: 26 Nov 2025 (Wed), 2pm – 5pm (GMT+8)

Testimonials

“The most valuable piece for me was the AI tool, as well as the SEO tools, content marketing strategy approach and many others! Very good!” – Yvonne Wong

“The short course provides a good introduction to the digital marketing landscape and the latest AI tools and trends.” – Angela Ong

“The workshop gave me a good overview on the basics of digital marketing. Razy is engaging, extremely well-versed in this landscape and offers great tricks and tips. Highly recommend.” – Jazlyn Tan

FAQ