WSQ Google Tag Manager Course

Instructor-led | Mode of delivery (Lecture, Case Study, Ice-breaker)

• What is Google Tag Manager and use cases
• Process of getting started with Google Tag Manager
• Creating a Google Tag Manager account
• Overview of Google Tag Manager Interface (Admin overview, workspaces, preview mode)

Instructor-led | Mode of delivery (Lecture, Demonstration and modelling, Practice and feedback)

• The 3 building blocks of Google Tag Manager
• Deploying Google Tag Manager onto a WordPress website
• Installing Google Tag Assistant
• Verifying tag integration success with Google Tag Assistant
• Integrating Google Analytics with Google Tag Manager
• Setting up user-defined variables
• Setting up data layers
• Passing static and dynamic values into Custom Dimensions and Custom Metrics
• Setting up event tracking with Google Analytics integration
• Setting up form event tracking
• Deploying Facebook Pixel via Google Tag Manager
• Setting up Google Ads conversion tracking via Google Tag Manager

Instructor-led | Mode of delivery (Lecture, Demonstration and modelling, Practice and feedback)

• Managing versioning in Google Tag Manager
• Creating and organising folders within Google Tag Manager
• Assigning container permissions to various user roles within Google Tag Manager

• Individual project work presentation
• Case study with written questions

Enhanced Training Support for SMEs (ETSS) – 70% Funding

Eligible for SME Company-Sponsored, 21 years old and above, and a

• Singapore Citizen; or
• Permanent Resident; or
• Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$386.10

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Baseline Funding – 50% Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

• Singaporean Citizen; or
• Permanent Resident; or
• Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$584.10

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$386.10

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

Google Tag Manager is a user-friendly tagging system made for businesses of all sizes to manage analytics and marketing tags (for tracking and measuring the performance of marketing campaigns) more efficiently.

Google Tag Manager is a useful tool to streamline the process of deploying tracking codes. All your tags are managed in one place and best of all, it’s free.

To maximise the benefits of Google Tag Manager, some knowledge of Javascript, CSS and basic HTML will be useful. However, for this course, no pre-requisites other than basic computer knowledge is required to understand the fundamental concepts and implement Google Tag Manager tracking.

No, Google Tag Manager can be used to deploy a variety of analytics or advertising tags. During this course, we will use Google Tag Manager to deploy Facebook pixels in addition to Google Analytics.

You may be eligible for up to 70% SkillsFuture subsidies. If you wish to check your funding eligibility, you may complete step 1 of the course registration form to check your nett course fees payable after all available subsidies. For more information on all available course funding/grants/subsidies, you may check out this FAQ page.

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups. Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

Our courses offer a very hands on approach so that you will be able to apply what you learn immediately. Moreover, our trainers are industry practitioners who will be able to answer your questions and offer expert advice in real time.

We also offer post-training support which includes 2-hour Ask Me Anything sessions with an industry expert for up to 3 years, an online refresher seat within 3 years post-training, access to an insider community, and 3-year access to up-to-date courseware via the learning management system.

Unfortunately, we are unable to provide video recordings of the class due to PDPA regulations (Personal Data Protection Act). However, all courseware and e-learning videos are accessible online via the learning management system for 3 years. You may also sign up for a complimentary online refresher course for up to 3 years post-training.

Equinet Academy’s courses are meticulously designed to provide bite-sized yet comprehensive information that are highly relevant to the industry’s needs. Through a combination of individual project work, peer-to-peer interaction, and practice and feedback, trainees can immediately apply the concepts learnt in class to their real world projects.

If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to re-sit the course online without any additional cost. You will also have full access to the courseware online which you may review during and after the course, and post-training support to address any challenges you may face along your learning journey through consultation with subject matter experts.

If you are unsure about your learning objectives, you may use the Course Selector Tool to get course recommendations tailored to your needs. If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.