WSQ LinkedIn Sales and Marketing Course

Learn How to Leverage the World’s Largest Professional Network for Your Business

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SkillsFuture funding eligible. Reserve your seat today.

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Accredited by SkillsFuture Singapore

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Re-attend the Course Once Within 3 Years

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3-year access to the courseware via our LMS

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Post-Training Mentoring with Industry Experts

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Lifetime Access to Community Support Group

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Course Description

LinkedIn is the home to 1 billion business professionals. Almost 130 million are key business decision makers such as VPs, directors, business owners, managers, CXOs. 70% of Singapore’s population are on LinkedIn.

This is where most Fortune 500 executives actively look for valuable content for professional & corporate development. If your target audience is in the B2B space, LinkedIn is where your greatest opportunities lie. Also, many marketing professionals do not possess relevant skills for LinkedIn marketing. This gives you a career advantage over others.

This intensive 2-day LinkedIn Marketing Training Course covers the latest LinkedIn marketing strategies, frameworks and concepts. You will learn how to leverage the world’s biggest professional network for your existing business.

To reinforce the concepts, you will be participating in a blend of live exercises, group discussions, role-playing, Q&A sessions and other interactive activities.

You will create a LinkedIn campaign manager and business manager account during the course. Participants may also work on their own campaign managers. We encourage participants to have a LinkedIn profile before attending (optional).

By the end of the course, you will take away actionable strategies that will enable you to integrate LinkedIn into your marketing campaigns.

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Target Audience

Marketing Executives
Sales and Business Development Executives
C-Level Executives

Prerequisite

Basic computer knowledge. Participants are encouraged to bring their own laptops. Each participant can be provided a Windows laptop for the duration of the course if they don’t have a laptop of their own.

Participants should also set up a LinkedIn account before the class.

Course Highlights

In this course, you will learn:

Gain a thorough understanding of LinkedIn’s ecosystem, including user demographics and behaviours.
Learn best practices for optimising individual and company LinkedIn profiles to enhance visibility and engagement.
Develop and implement a strategic content marketing plan tailored for LinkedIn.
Utilise LinkedIn analytics to track performance, interpret key metrics, and make data-driven decisions.
Execute structured and effective networking strategies to build and engage your professional network on LinkedIn.
Utilising LinkedIn’s latest ad features—such as business managers, audience targeting, conversation ads, and dynamic retargeting
Leverage advanced LinkedIn tools like Sales Navigator for efficient lead generation and management.
Develop, manage, and optimise LinkedIn ad campaigns to achieve specific marketing objectives and improve ROI.

Course Objectives

By the end of this course, you will be able to:

Research the demographics and behaviours of LinkedIn users to identify how they align with business objectives
Set up and optimise LinkedIn individual user and company page profiles
Leverage LinkedIn analytics to gain insights and improve profile performance
Develop an effective content marketing strategy for LinkedIn
Create engaging content for LinkedIn to drive engagement and visibility
Develop effective networking strategies to build a network on LinkedIn
Create impactful outreach messages to generate responses from prospects
Explain the features and benefits of LinkedIn Sales Navigator
Create LinkedIn ad campaigns according to marketing objectives
Optimise LinkedIn ads for better performance and ROI

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Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – Integrated Marketing under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ inkedIn Sales and Marketing course assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Integrated Marketing

Course Code: TGS-2024052178
Course Support Period: 31 Dec 2024 – 30 Dec 2026

Course Outline

Understanding LinkedIn's Ecosystem

Instructional Methods: Lecture, Group Discussion, Case Study

Overview of LinkedIn’s Demographics and User Behaviours
Assess How LinkedIn’s Ecosystem Can Be Leveraged for the Organisation’s goals and reach relevant decision makers

LinkedIn Profile Best Practices

Instructional Methods: Lecture, Group Discussion, Case Study

Optimising Individual User Profiles
Optimising Company Page Profiles
Trends in Media Usage on LinkedIn

Using LinkedIn Analytics to Improve Performance

Instructional Methods: Lecture, Demonstration and Modelling

Introduction to LinkedIn Analytics
Analysing Profile Performance Metrics
Analysing Company Page Performance Metrics
Organising Competitor Research on LinkedIn

Developing a Content Strategy on LinkedIn

Instructional Methods: Lecture, Class Discussion, Hands-On Activity

Key components of a successful LinkedIn content strategy
Real-world examples and case studies of effective LinkedIn content strategies
Frameworks and templates for planning and executing your LinkedIn content strategy

Create Engaging Content on LinkedIn

Instructional Methods: Lecture, Class Discussion, Hands-On Activity

Engaging Format and content styles for LinkedIn
Create impactful documents, images, and videos specifically for LinkedIn

LinkedIn company page best practices

Instructional Methods: Lecture, Class Discussion, Hands-On Activity

Optimising LinkedIn company page with the latest features such as products, newsletters, content discovery, and analytics.
Best practices for posting and managing content on LinkedIn Company Page
Build followers and engagements on LinkedIn company page

Engaging with Your Network

Instructional Methods: Lecture, Group Discussion, Hands-On Activity

Crafting Impactful Outreach Messages
Managing Responses and Create Follow-Up Plans
Identify the needs and interests of your target audience to tailor outreach messages effectively

Introduction to LinkedIn Sales Navigator

Instructional Methods: Lecture, Demonstration and Modelling, Case Study, Hands-On Activity

Overview of Sales Navigator Features
Using Sales Navigator to Identify Leads

Overview of LinkedIn Advertising

Instructional Methods: Lecture, Case Study, Hands-On Activity

Introduction to LinkedIn Advertising
Setting Up Effective LinkedIn Ad Campaigns
Understanding admin access for business manager and campaign manager

Creating and Managing Ad Campaigns on LinkedIn

Instructional Methods: Lecture, Group Discussion, Case Study, Hands-On Activity

Optimising Ad Campaign Performance
Analysing and Interpreting Ad Campaign Data

This course is part of the Certified Social Media Marketing Specialist (CSMMS) Programme.

Trainer

Shaun Lee

Shaun is a highly skilled and engaging trainer with over 11+ years of experience in digital marketing and business development. He is an expert in various digital marketing strategies, including performance marketing, web analytics, social media marketing, SEO, and paid search. He brings real-world experience from working for top brands like Bytedance, Amazon, LinkedIn, and Vision Critical, enabling him to provide practical insights and actionable strategies.

Why Learn at Equinet?

At Equinet, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.

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Re-Attend the Course Once Within 3 Years

Forgotten what you've learnt after some time? Resit and re-experience the entire course in-person or online.

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3-Year Access to the Courseware via Our LMS

Get 3-year access to the updated course slides, templates, and guides. Be ready to implement the concepts learnt.

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Post-Training Mentoring with Industry Experts

Facing challenges during implementation? Consult our experts in a small group setting. Regularly scheduled.

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Lifetime Access to Community Support Group

Be part of an exclusive support forum where you can post questions, discuss, and get feedback from fellow learners and experts.

Course Fees & Fundings

Course Fee:
S$990.00 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$386.10 (inclusive of 9% GST) after SSG Subsidies

Self-Sponsored Individuals

SkillsFuture Mid-Career Enhanced Subsidy (MCES)

Eligible for Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 8% GST): S$386.10

Course fees after subsidies can be further offset by SkillsFuture Credit.

SkillsFuture Baseline Funding

Eligible for 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 8% GST): S$515.04

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Company-Sponsored (SMEs)

Enhanced Training Support for SMEs (ETSS)

Eligible for SME Company-Sponsored, 21 years old and above, and a

Singapore Citizen; or
Permanent Resident; or
Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 8% GST): S$337.44

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 8% GST): S$515.04

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-Career Enhanced Subsidy (MCES)

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 8% GST): S$337.44

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Check your eligible grant amount and nett payable course fees when you sign up now.

Self-Sponsored Individuals

SkillsFuture Mid-Career Enhanced Subsidy (MCES)

Eligible for Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$386.10

Course fees after subsidies can be further offset by SkillsFuture Credit.

SkillsFuture Baseline Funding

Eligible for 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$584.10

Company-Sponsored (SMEs)

Enhanced Training Support for SMEs (ETSS)

Eligible for SME Company-Sponsored, 21 years old and above, and a

Singapore Citizen; or
Permanent Resident; or
Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$386.10

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$584.10

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-Career Enhanced Subsidy (MCES)

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$386.10

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Course Schedule

WSQ LinkedIn Sales and Marketing Course
Learning Mode	Intakes	Duration
In-Person	20, 21 Feb 2025 (Thu, Fri)	9.00am - 6.00pm
In-Person	08, 09 Apr 2025 (Tue, Wed)	9.00am - 6.00pm
In-Person	10, 11 Jun 2025 (Tue, Wed)	9.00am - 6.00pm
In-Person	31 Jul, 01 Aug 2025 (Thu, Fri)	9.00am - 6.00pm
In-Person	04, 05 Sep 2025 (Thu, Fri)	9.00am - 6.00pm
In-Person	23, 24 Oct 2025 (Thu, Fri)	9.00am - 6.00pm
In-Person	16, 17 Dec 2025 (Tue, Wed)	9.00am - 6.00pm

Testimonials

“I learnt a lot from this course and the knowledge the trainer shared were very much applicable to my job. I appreciated that Jonathan was able to contextualize his examples and took the time to explain theories/concepts so that we would have a better understanding of how to apply them.”

Iylia Nurliyana, SME Centre@SCCCI

“This course has been helpful in deep diving into the entire journey on LinkedIn, such as creating a profile (individual/company), understanding the buyer’s journey, creating purposeful content to drive our objectives, setting up our ad campaigns and many more.”

Chiew Ling, Hyphens Pharma

“The LinkedIn course was very insightful, organised, and a good investment. As an instructor, Jonathan held us well and I appreciate his ‘down to earth’ personality. He created a peer-learning atmosphere and had extensive experience in the subject matter.”

Eslinda Hamzah

See all reviews.

FAQs

Are there any pre-requisites or minimum entry requirements?

Participants should also set up a LinkedIn account before the class.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop and a mobile phone with a decent camera for video shooting practice. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and a tripod for your smartphone and have Zoom installed prior to class.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.