WSQ Search Engine Optimisation (SEO) Course

Learn How to Rank Your Website on Page #1 of Google

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Up to 70% Subsidy. Reserve your seat today.

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

WSQ Search Engine Optimisation (SEO) Course

Learn How to Rank Your Website on Page #1 of Google

Download Brochure

Up to 70% Subsidy. Reserve your seat today.

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

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Accredited by SkillsFuture Singapore

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Re-attend the Course Once Within 3 Years

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3-year access to the courseware via our LMS

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Post-Training Mentoring with Industry Experts

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Lifetime Access to Community Support Group

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Industry leading organisations who’ve sent their teams for upskilling at Equinet

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Course Description

Search Engine Optimisation (SEO) is the process of optimising a website to rank highly on search engine results pages for highly targeted keywords.

Organic search is considered one of the most effective digital marketing channels when it comes to converting qualified prospects into paying customers.

So, how do you tap into this lucrative channel?

This intensive Search Engine Optimisation (SEO) certification training course covers the most up-to-date SEO marketing strategies and how to implement them to your existing businesses, enabling you to become a certified SEO strategist.

Trainees will participate in live exercises, group discussions, role-playing, Q&A sessions, and undertake interactive quizzes, in order to better facilitate their learning.

By the end of the course, participants will take away actionable SEO strategies that will enable them to manage their own SEO campaigns, manage any third-party SEO vendors, and oversee SEO campaigns as an SEO head.

To better facilitate the learning, each course participant will be provided with a demo website for practical exercises while they also have the option to work on their own website.

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Target Audience

Marketing professionals, Web developers, Content developers, and Marketing managers who are required to understand how search engines work in order to manage SEO campaigns and oversee SEO vendors, as well as how to develop/optimise content and webpages to increase search rankings.

Course Highlights

In this SEO training workshop, trainees will learn:

The latest Google algorithm updates and the impact on your website rankings
What to include on any webpage to hit the 1st page of Google (complete with infographics)
How to beat the competition when it comes to keyword research
How to earn high quality editorial backlinks with a few simple techniques (completely white-hat)
Important on-page and off-page ranking factors every marketer needs to know to stay on top of Google
How to create keyword ranking reports, track and measure return on investment on SEO activities, and make strategic improvements (SEO analytics)
How to manage SEO campaigns in-house or through an SEO agency
And much more

Course Objectives

By the end of the class, trainees will:

Assess advantages, and disadvantages of SEO and SEM and propose suitable search marketing tools and SEO activities to address marketing objectives and target customers
Conduct extensive keyword research to curate relevant content to reinforce the organisation’s competitive advantage, key messages and brand, and implement on-page SEO to increase organic search engine rankings
Develop content marketing and link building plan to rank various types of content on the organic search engine results pages
Measure and analyse the effectiveness of SEO campaigns and determine factors that can improve keyword rankings and SEO-related KPIs and metrics

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Certification

A SkillsFuture WSQ Statement of Attainment (SOA) – Integrated Marketing under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Search Engine Optimisation (SEO) Training course assessment and achieved at least 75% attendance.

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Integrated Marketing

Course Code: TGS-2019502323
Course Support Period: 29 Jan 2019 – 28 Jan 2025

Course Outline

Introduction to SEO

Instructor-Led | Mode of Delivery (Lecture & Illustration)

What is SEO and the importance for a company’s marketing strategy
How SEO can benefit your business including Case Studies and the tools you can use to find target customers for your marketing strategy
Pros and Cons of SEO and SEM
Should you do SEO or SEM for your business
Introduction to the 4-step SEO process

Keyword Research & Onpage SEO

Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application, Class Discussion)

Keyword research 101: What is keyword research and why is it important
4 key principles of effective keyword research
Know Your Customers and Buyers Persona Research
How to Apply the Buying Journey for SEO Purposes
Understanding Search Intent for SEO and the Content Types Required
Site Information Architecture, Design and UX
Recommended free and premium keyword research tools
Implementing a 4-step keyword research process
How to build and organise an extensive keyword list
What is on-page optimisation and why is it important
H1 & Title tags: Best practices
Domain and URL: Best practices
Meta description: Best practices
Image optimisation: Best practices
Content creation: Best practices
How Search Engines work
How to conduct a full website on-page SEO audit
PageSpeed optimisation and Mobile Friendly Sites
White Hat vs Black Hat SEO and Major Algorithm Changes
Local SEO

Link Building (Off-Page SEO)

Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application)

What is Link Building and why are backlinks important?
Anatomy of a quality backlink
3 major off-page SEO ranking factors
Social media signals – do they matter?
What to do if you receive a search engine penalty from Google
How to fix a search engine penalty
Effective link building strategies
Content Marketing for SEO
How to execute effective outreach
4-step link building process (template included)

SEO Analytics

Instructor-led | Mode of Delivery (Lecture & Illustration, Demonstration & Practical Application)

How to track your keyword rankings and develop a keyword rankings improvement plan
Case Studies Diagnosing Rankability in Order to Execute Effective SEO Campaign
Essential SEO metrics to track and measure your SEO success
Google Search Console (Verification of website, sitemap submission, and walkthrough of key features and performance data)

Assessment Component

Written Assessment – Case Study with Questions
Individual Project Presentation

This course is part of the Certified SEO Specialist (CSEOS) Programme and Certified Digital Marketing Strategist (CDMS) Programme v2.

Trainer

Kevin Dam

Kevin is the CEO, Founder of Aemorph. A seasoned entrepreneur and digital marketing expert. Kevin started in digital marketing, specialising in Search Engine Optimisation since 2010, and is helping F&B, Finance, Insurance, E-commerce, Medical, B2B services and SaaS companies. Kevin is also a certified adult educator in Singapore, delivering high-quality, relevant, and easy-to-implement training to ensure learners can get immediate results and build upon their knowledge.

Digital Marketing Strategy Trainer at Equinet Academy Kelvin Koo

Ian Ong

Ian is the co-founder of Roots Digital, an award-winning digital marketing agency headquartered in Singapore, who has worked with great brands like Microsoft, Intel, BRAND’S, Takashimaya and more. He led the company to receive numerous industry-recognised awards from Marketing Interactive and expanded its footprint to countries like the Philippines, Malaysia and Indonesia.

*Only one trainer will be facilitating per class.

Why Learn at Equinet?

At Equinet, we are passionate in delivering quality training and want to see you succeed. Get expert advice, learning resources, and post-training support for up to 3 years.

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Re-Attend the Course Once Within 3 Years

Forgotten what you've learnt after some time? Resit and re-experience the entire course in-person or online.

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3-Year Access to the Courseware via Our LMS

Get 3-year access to the updated course slides, templates, and guides. Be ready to implement the concepts learnt.

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Post-Training Mentoring with Industry Experts

Facing challenges during implementation? Consult our experts in a small group setting. Regularly scheduled.

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Lifetime Access to Community Support Group

Be part of an exclusive support forum where you can post questions, discuss, and get feedback from fellow learners and experts.

Course Fees & Fundings

*Eligible for Singaporean Citizens, Permanent Residents, and Long-Term Visit Pass Plus Holders

Course Fee:
S$975.00 (exclusive of 9% GST)

Course Fee After Eligible SSG Subsidies:
From S$380.25 (inclusive of 9% GST) after 70% SSG Subsidies

Self-Sponsored Individuals

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$380.25

Course fees after subsidies can be further offset by SkillsFuture Credit.

SkillsFuture Baseline Funding – 50% Funding

Eligible for 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$575.25

Course fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Company-Sponsored (SMEs)

Enhanced Training Support for SMEs (ETSS) – 70% Funding

Eligible for SME Company-Sponsored, 21 years old and above, and a

Singapore Citizen; or
Permanent Resident; or
Long-Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$380.25

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Company-Sponsored (Non-SMEs)

SkillsFuture Baseline Funding – 50% Funding

Eligible Non-SME Company-Sponsored, 21 years old and above, and a

Singaporean Citizen; or
Permanent Resident; or
Long Term Visitor Pass Plus (LTVP+) Holder

Nett course fee payable (including 9% GST): S$575.25

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-Career Enhanced Subsidy (MCES) – 70% Funding

Eligible for Non-SME Company-Sponsored, Singapore Citizens, aged 40 years old and above

Nett course fee payable (including 9% GST): S$380.25

Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Check your eligible grant amount and nett payable course fees when you apply now.

Course Schedule

WSQ Search Engine Optimisation (SEO) Training Course
Learning Mode	Course Dates	Duration
In-Person	09, 10 Jan 2025 (Thu, Fri)	9.00am - 6.00pm
In-Person	04, 05 Feb 2025 (Tue, Wed)	9.00am - 6.00pm
In-Person	06, 07 Mar 2025 (Thu, Fri)	9.00am - 6.00pm
Online (Zoom)	12, 13 Apr 2025 (Sat, Sun)	9.00am - 6.00pm
In-Person	24, 25 Apr 2025 (Thu, Fri)	9.00am - 6.00pm
In-Person	08, 09 May 2025 (Thu, Fri)	9.00am - 6.00pm
In-Person	03, 04 Jun 2025 (Tue, Wed)	9.00am - 6.00pm
In-Person	03, 04 Jul 2025 (Thu, Fri)	9.00am - 6.00pm
Online (Zoom)	24, 25 Jul 2025 (Thu, Fri)	9.00am - 6.00pm
In-Person	29, 30 Jul 2025 (Tue, Wed)	9.00am - 6.00pm
In-Person	26, 27 Aug 2025 (Tue, Wed)	9.00am - 6.00pm
In-Person	25, 26 Sep 2025 (Thu, Fri)	9.00am - 6.00pm
Online (Zoom)	18, 19 Oct 2025 (Sat, Sun)	9.00am - 6.00pm
In-Person	30, 31 Oct 2025 (Thu, Fri)	9.00am - 6.00pm
In-Person	27, 28 Nov 2025 (Thu, Fri)	9.00am - 6.00pm
In-Person	16, 17 Dec 2025 (Tue, Wed)	9.00am - 6.00pm

Testimonials

“It had been supremely useful after attending this SEO course, and I was able to help my organisation troubleshoot and bring up the organic search traffic the past few months. The presentation materials were comprehensive and well organised – truly informative and an enriching experience.”

Adeline Ng, Singapore Press Holdings

“This SEO course has been extremely useful to me as it is of direct relevance and applicability to my work. I would strongly recommend those who are managing digital marketing campaigns, be it by themselves or through a 3rd party to attend this course.”

Lynne Loh, Fuji Xerox

Search Engine Optimisation Course (Kevin Dam) Learner Testimonial - Arthur Chia

“SEO is a subject that is technical and dry, but not Mr. Kevin Dam’s SEO training class. He did not use very technical terms to ensure that my non-technical course mates were able to understand as well. He uses illustrations and examples to help us in our understanding. He also repeats key concepts to ensure we register them into our muscle memory.

During our practical SEO sessions, Kevin’s instructions are direct and clear. He explains the actions taken and the outcome. The class pacing was good and even the older folks in my class were able to follow along and complete the practical assignments.

Many thanks to Kevin for helping to kick start my SEO learning journey.”

Chia Teck Hwee, AT&T

“The SEO course materials was comprehensive and very useful. The 2 days course provided great insights and understanding of how SEO works – its implications and strategies. This course was helpful and Kevin was a great trainer who is a very knowledgeable expert that took time to slowly and thoroughly explain concepts, strategy and SEO tools to use.”

Joy Koh, Singapore Turf Club

See all reviews.

FAQs

What is the difference between this course and the Advanced SEO course?

The basic SEO course covers the fundamental concepts of search engine optimisation and how to rank a website on the first page of Google. The Advanced SEO Course goes into more detail covering more advanced concepts of search engine optimisation such as managing day-to-day SEO operations. You may go through and review both course outlines in detail and contact us should you have any specific questions on this.

Are there any pre-requisites or minimum entry requirements?

Trainees should be proficient in web surfing and be able to write and converse in English.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Are there any funding or government subsidies for this course?

You may be eligible for up to 70% SkillsFuture subsidies. For funding information, please see the course funding section on this page.

If I have any questions after the course, can I consult the trainer?

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.