Over 20+ Years of Social Media Management Experience
Founder of Cooler Insights, a Leading Digital Marketing Agency
Clients include Pan Pacific Hotel Group, Citibank, and Kaplan
Download Brochure
Download Course Brochure & Speak to a Course Consultant
Fill in the form to download the course brochure. Should you have any questions about the course, our course consultants will be more than happy to assist you.
WSQ-accredited courses are eligible for SkillsFuture subsidies.
Social media has evolved far beyond its initial conception. From blogs and forums to tech giants like Facebook and TikTok, social media has come to dominate our cultural landscape.
The question is, how do you truly leverage the power of social media?
Suitable for beginning to intermediate level social media users, the course covers both the Art and Science of Social Media Marketing. This engaging, intensive and interactive 2-day Social Media Marketing workshop will equip you with all the frameworks, concepts and tools needed to succeed in social media.
Peppered with practical international and local case studies, role-playing scenarios, demonstrations, and hands-on activities, course participants will learn how to create, grow, and measure the effectiveness of their Social Media Marketing campaigns.
Target Audience
VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and beginners who need to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.
Course Highlights
In this Social Media Marketing course, trainees will learn how to:
Assess need for Social Media and select the right social media marketing channels
Develop a social media marketing plan comprising the six-steps of Discover, Define, Develop, Deliver, Measure and Manage
Craft an in-depth customer persona, and use it as a base for social media content creation
Map out their social media marketing goals on a digital marketing funnel, and identify the right KPIs, social media channels and content types for each stage of their customer’s buying journey
Access practical and free online research tools to sharpen their targeting and precision in social media content creation
Tap on free content tools and techniques to optimise their social media campaigns for both search engines and social media platforms
Deploy viral storytelling strategies to improve the shareability of their social media content
Implement the best practices in writing blogs and crafting posts for Facebook, Instagram and LinkedIn
Establish and monitor the right social media performance and advertising ROI metrics to determine campaign performance and success
Plan and sustain their social media content calendars and activities through developing a content calendar and deploying scheduling tools
Manage day-to-day social media activities to grow their online communities, engage members, sustain relationships, and foster brand loyalty and advocacy
Course Objectives
By the end of the class, trainees will be able to:
Select the right mix of social media platforms for an organisation to engage clearly defined audiences to achieve a set of marketing objectives
Implement research methods through the use of social media tools to discover social media opportunities and identify any gaps
Plan a comprehensive social media strategy involving the building of a customer avatar and matching of social media marketing goals to customer objectives
Propose the most effective social media campaign activities for each channel, based on the best practices in content creation and management
Evaluate and determine the most suitable social media content types, styles and modes of delivery across the different social media platforms
Demonstrate ability to interpret social media marketing results and navigate social media analytics tools
Design and implement a social media Community Management Plan to deal with audiences at the different stages of brand engagement
Certification
A SkillsFuture WSQ Statement of Attainment (SOA) – Content Strategy under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Social Media Marketing Strategy & Optimisation course assessment and achieved at least 75% attendance.
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework Content Strategy
Course Code: TGS-2018503498
Course Support Period: 01 Jan 2019 – 24 Oct 2026
Click on the course dates above to register online.
Frequently Asked Questions (FAQ)
The WSQ Social Media Marketing Strategy & Optimisation course covers the fundamental concepts of social media marketing and how to quickly get started marketing your business on social media.
The Advanced Social Media Management Course goes into more detail covering more advanced concepts of social media marketing and management. You may contact us should you have any specific questions.
Trainees should be proficient in web surfing and be able to write and converse in English.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Industry leading organisations who’ve sent their teams for upskilling at Equinet
Our graduates work for companies like
Testimonials
Emma Clough
“Equinet provides concise, relevant courses delivered in a friendly and engaging manner. If you manage your own social media or do not know where to begin, this is a great course to help you grow and improve. It is full of tips for whatever stage of your social media journey you are at.”
Yude Soh
“I highly recommend this course to digital marketers looking to build a strong foundation in social media marketing, especially when working with agencies and clients. I’ve been able to apply these social media platforms and tools in real-life projects and now have a much better understanding of social media strategies, frameworks, and other key concepts relevant to my workplace.”
Kristin Quek
“I attended the Social Media Marketing course and learned so much—it truly opened my eyes to new possibilities. The training was detailed and up-to-date, and Walter shared numerous case studies, imparting his vast knowledge and expertise. He’s a very experienced trainer, and I gained a lot from his insights.“
Shi Sheng Wei
“It fills up my knowledge gaps and covers all areas in organic social media marketing. The course provided comprehensive insights that have enhanced my understanding of social media strategies.“
Amanda Liu
“The Social Media Marketing course has allowed me to expand my knowledge of the respective social media platforms and to utilise the functions within each platform to its fullest capacity.
Walter is an amazing teacher and has patiently guided the class along the past 2 days with his knowledge and as a subject expert.”
Derek Ong
“It helps me better understand the use of social media and how to boost our outreach to target consumers. The course provided valuable insights into enhancing engagement and strategy.”
